Penguin is Back: Google Launches Penguin 3.0 Update after More than One Year

It’s been nearly one year since Google has launched a Penguin update, so many saw this highly anticipated change coming. Officially announced Friday by Google on Search Engine Land, Penguin 3.0 is in full swing and has gotten us all talking. Penguin updates always aim to eliminate spam on the web, so we should see some major changes in the next few days.

The Goal of Penguin 3.0 and Those Affected

Unfortunately, we still don’t know how many queries this update affected. As soon as we know more information we will update this article, so stay tuned.

As for the goal of the update, it is of course to remove spam on the web. However, this update may also allow for refreshes to happen more frequently. For those who are counting, this is the sixth release of Penguin. Search Engine Land coined the name Penguin 3.0 (signifying an impactful update) simply because it has been so long since we’ve seen an update, and the name has stuck.

According to Search Engine Land once again, this has been one of the most anticipated algorithm updates in Google’s history. If you’re hit by Penguin, you have to wait until the next update to see if you have made the correct changes, so as you can imagine, the one year mark couldn’t come soon enough for many Webmasters.

What This Means to You Moving Forward

This new update is your opportunity to see if you have been keeping a clean link profile. If you see any changes in your PR or in your rankings, good or bad, chances are that you have some analysis to do. Take the time to understand what happened and then work to improve. After all, it hasn’t always been one year in between updates. Check out this article discussing how to recover from Penguin. Although the article is specific to the last Penguin update, it seems to be just as relevant to this update thus far.

It’s also worth noting that if you do seen a drop in rankings, it doesn’t necessarily mean you were directly hit with Penguin. Because the Penguin update will make changes to links that count and links that don’t, you could simply be seeing the effects of a few links no longer counting the same way they once did.

If you’ve been hit by Penguin or seen an improvement or drop in your rankings in any way, let us know your story in the comment section below.

Update: Google confirmed the update on the morning of October 20th,  and said it was only a refresh and has a worldwide impact, affecting about 1 percent of search queries. 

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