website-logo-dark website-logo-light
  • Services
    menu-item-icon
    SEO Services
    Become unmissable in search results.
    menu-item-icon
    Local SEO Services
    Start dominating your local market.
    menu-item-icon
    Ecommerce SEO Services
    Sell more products with SEO.
    menu-item-icon
    Website Design Services
    Make your website a memorable experience.
    menu-item-icon
    Link Building Services
    Build authority with high-quality backlinks.
    menu-item-icon
    Franchise SEO Services
    Grow and protect your franchise brand .
    menu-item-icon
    PPC Management Services
    Reach consumers when they’re ready to buy.
    menu-item-icon
    Facebook Ads
    Target your ideal audience on Facebook.
    menu-item-icon
    Google Ads
    Dominate with targeted search and display.
    • menu-item-icon
      SEO Services
      Become unmissable in search results.
    • menu-item-icon
      Local SEO Services
      Start dominating your local market.
    • menu-item-icon
      Ecommerce SEO Services
      Sell more products with SEO.
    • menu-item-icon
      Website Design Services
      Make your website a memorable experience.
    • menu-item-icon
      Link Building Services
      Build authority with high-quality backlinks.
    • menu-item-icon
      Franchise SEO Services
      Grow and protect your franchise brand .
    • menu-item-icon
      PPC Management Services
      Reach consumers when they’re ready to buy.
    • menu-item-icon
      Facebook Ads
      Target your ideal audience on Facebook.
    • menu-item-icon
      Google Ads
      Dominate with targeted search and display.
  • About
    menu-item-icon
    About Us
    Learn what HigherVisibility is all about.
    menu-item-icon
    Management Team
    Leadership helping to drive our clients success.
    menu-item-icon
    Contact Us
    Need to get in touch with us?
    Client Reviews
    See what our clients are saying!
    • menu-item-icon
      About Us
      Learn what HigherVisibility is all about.
    • menu-item-icon
      Management Team
      Leadership helping to drive our clients success.
    • menu-item-icon
      Contact Us
      Need to get in touch with us?
  • Learn
    menu-item-icon
    Blog
    Learn tips, industry news, and research insights.
    menu-item-icon
    Free SEO Tools
    Access our public facing tools for better SEO.
    menu-item-icon
    SERP Snippet Optimizer
    See how your webpage looks in Google SERPs.
    menu-item-icon
    SEO CTR Grader
    Write Title Tags that increase your CTR.
    menu-item-icon
    Bulk Keyword Generator
    Automatically generate localized keywords.
    menu-item-icon
    Keyworddit
    The only Reddit keyword research tool.
    What is SEO?
    The Beginner's Guide to Search Engine Optimization
    • menu-item-icon
      Blog
      Learn tips, industry news, and research insights.
    • menu-item-icon
      Free SEO Tools
      Access our public facing tools for better SEO.
    • menu-item-icon
      SERP Snippet Optimizer
      See how your webpage looks in Google SERPs.
    • menu-item-icon
      SEO CTR Grader
      Write Title Tags that increase your CTR.
    • menu-item-icon
      Bulk Keyword Generator
      Automatically generate localized keywords.
    • menu-item-icon
      Keyworddit
      The only Reddit keyword research tool.
  • Who We Help
    menu-item-icon
    Franchise Brands
    We produce results for your brands!
    menu-item-icon
    Lawyers
    Get more clients for your law practice!
    menu-item-icon
    Ecommerce Businesses
    We can grow your Ecommerce sales!
    menu-item-icon
    Automotive Companies
    We drive new customers and revenue!
    menu-item-icon
    Financial Services
    Banking, Personal Finance, or Fin Tech!
    menu-item-icon
    Home Builders
    Sell more homes with our digital solutions!
    Other Businesses
    A sustainable future for your website.
    • menu-item-icon
      Franchise Brands
      We produce results for your brands!
    • menu-item-icon
      Lawyers
      Get more clients for your law practice!
    • menu-item-icon
      Ecommerce Businesses
      We can grow your Ecommerce sales!
    • menu-item-icon
      Automotive Companies
      We drive new customers and revenue!
    • menu-item-icon
      Financial Services
      Banking, Personal Finance, or Fin Tech!
    • menu-item-icon
      Home Builders
      Sell more homes with our digital solutions!
phone-icon
888.598.4449
Get a Free Quote
  • Home
  • SEO
  • Insite Blog

Generating Backlinks With Pinterest

Adam Heitzman
Adam Heitzman
March 8, 2017
target

Editor’s Note: This post was originally published in December of 2011 and has been updated for accuracy and comprehensiveness.

Backlinks are still a major part of SEO and an integral part of organically raising search engine rankings. Yet the practice of collecting and generating backlinks seems as tedious and easy to mess up as ever. Since search engines now prioritize topic relevance and user experience so highly, no longer will the washed-up, Free-For-All (FFA) backlink practices cut it.

Comment spam is also well on its way out of the SEO repertoire; following Google’s ‘do or die’ philosophy is a pain, yet a necessary evil, and the task of exposing your content and/or website can feel a lot like running in place. Fortunately, the success of so many platforms and channels provides a perfect opportunity to generate backlinks. Pinterest is a perfect example of a platform that’s had a lot of success in a short amount of time, and with a tactical approach, you’ll have an opportunity to gather bunch of backlinks, in a short amount of time, while boosting your site’s worth in the process.

If you’re wondering why you should even bother putting together a Pinterest strategy when you already have other social channels, here are a few compelling facts:

  • There are 150 million active users on Pinterest; 176 million registered users total
  • 55% of U.S. online shoppers pick Pinterest as their favorite social media platform
  • 47% of U.S. online shoppers bought something as a result of a Pinterest recommendation
  • The half-life of a Pinterest Pin is about 1,600 times longer than a Facebook post

I’ve said it before and I’ll say it again: Pinterest is the golden goose of free marketing for businesses. It’s the perfect platform to share content, get backlinks, and participate and exist among your audience. With the implementation of a few best practices, your business can strategically use a Pinterest presence for SEO.

Is your traffic declining?

Since 2009, we have helped hundreds of local businesses grow their online leads and sales strategically. Let us do it for you!

Get a Free Quote

Some things to keep in mind about generating backlinks on Pinterest:

  • Images are paramount in establishing the feel of an article or product when a visitor comes to your site.  Having poorly tagged images is firstly embarrassing, and secondly costs you organic rankings.  Pinterest is a visual platform, and the images you use bridge the gap between users and your content/products/website/whatever. To generate backlinks on Pinterest, you’ll need to make sure you have appealing, eye-catching images attached to Pins.
    • Choose the ‘create new pin’ option and enter the URL of your website or blog.  From there, Pinterest will scan your site and yank all available images (even affiliate banners) for you to choose from. Once you select your image, the page it came from will automatically be appended to the image.  Give your image a small description that includes the keyword of the page where the image lands and a direct link to the page. You’ll earn 2 deep backlinks that will bolster the credibility of your site-and that’s just from one Pin.

Bad Pinterest Image:

  • Like any social platform, optimizing your profile is an important part of earning high quality backlinks. With a half-completed profile, you run the risk of looking fraudulent or lacking in credible. Users should have access to plenty of your business or brand information simply by viewing your profile.
    • Start by making sure your username is concise and easy to follow. It should reflect your brand or business and will ultimately serve as your keyword, so make sure it’s congruent with the identity you want to have and maintain on Pinterest. The About, Location, and Website fields should all be filled with your current brand information, and a relevant profile picture should be added as well.
  • The Pinterest boards you have should be a fully functioning archive of links, visuals, and concepts that reflect the values and offerings of your brand. Pins/Repins from users are nice, but getting a user to follow you depends heavily on the kind of content you populate your boards with.
    • Create several well-themed boards and populate them with a diverse array of Pins, both from your site and elsewhere. The goal is to relate to your audience and exist among users, so search for keywords that are relevant to your industry and Pin content that your users would want to see and that inspires and complements your brand.

Remember, when used correctly, Pinterest has a lot of potential as a resource. Whether you purchase SEO services or do the work yourself, it’s an ideal platform for generating backlink. It’s also a highly trafficked, user-friendly place to position your brand as an authority with your audience.

Is your traffic declining?

Since 2009, we have helped hundreds of local businesses grow their online leads and sales strategically. Let us do it for you!

Get a Free Quote
Table of Contents
chart-bar
Want a Free Digital Marketing Strategy Customized to Your Business?

Enter your email to get strategic insights, a plan of action, and pricing options.

Please provide a valid email address.

From Our Insite Blog

We believe that SEO requires an all-encompassing approach to ensure a sustainable future for your site and achieve your goal…. conversions.

map
Paid Search
Adam Heitzman
Plumber PPC: Tips + Best Practices to Get Customers
microscope
Research
Scott Langdon
The Most Stress-inducing Apps in the World
map
Paid Search, Research
Scott Langdon
Facebook Ads vs. Google Ads: Which Platform is Best?
swatch
Web Development
Adam Heitzman
Web Design RFP Template With Sample Questions
map
Paid Search, SEO
Adam Heitzman
Organic vs. Paid Search: (84 Astonishing) Statistics for 2023
magnify
SEO
Adam Heitzman
SEO for Lawyers: (Law Firm SEO Guide)
avatar

Can't recommend them enough! I had a great experience with them and saw results but made the mistake of thinking a cheaper agency was better. Boy was I wrong. I'm back now!

Daniel Hill, CEO
Get My Free Quote

Want a Free Digital Marketing Strategy Customized to Your Business?

Enter your email to get strategic insights, a plan of action, and pricing options.
Please provide a valid email address.
Send My Custom Strategy
check-yellow
Talking with other Digital Marketing Agencies? Contact us to learn what makes us the best!
facebook twitter LinkedIn youtube
website-logo-dark
HigherVisibility’s focus is to drive conversions through laser-focused targeting combined with an optimal post-click experience.
Get a Free Quote
Services
  • SEO Services
  • PPC Management
  • Website Design
  • Local SEO
  • Link Building
  • Ecommerce SEO
Services
  • Franchise SEO
  • Facebook Ads
  • Google Ads
  • SEO Auditing
  • Conversion Optimization
  • Reseller Program
Company
  • About Us
  • Careers
  • Blog
  • Free SEO Tools
  • Memphis Location
  • Privacy Policy
  • Sitemap
  • Contact Us
Who We Help
  • Franchises
  • Lawyers
  • Ecommerce
  • Automotive
  • Financial Services
  • Home Builders
  • Other Businesses
Call Us Toll Free : 888.212.4458
Email Us : info@highervisibility.com
6070 Poplar Avenue, Suite 760, Memphis, TN 38119
© 2022 HigherVisibility · A leading digital marketing agency.

phone-icon Prefer to call?

888.212.4458

Feel confident in the process and proud of the results. See why 100’s of businesses have trusted HigherVisibility since 2009. Our digital consultants are ready to discuss your needs.

You’re Custom Strategy is
One Step Away

Complete the form and get strategic insights, our plan of action, and pricing options.