PPC Management Services
Start Winning With ROI Focused Pay-Per-Click Advertising

Our custom PPC campaigns help you generate immediate sales and targeted leads. As one of the top Google Partners, our team of Certified Google Ads specialists will work to get the most ROI out of your ad spend. Request a free custom strategy from our PPC advertising experts!

Tired of Dealing With PPC Challenges?

As a leading PPC management agency, we’ve seen it all. With our extensive experience and expertise across a variety of industries, the challenges you’re used to having with PPC are a thing of the past.

You Lack Leads and Sales
You Lack Leads and Sales
Your CTRs On Current Google Ads Are Low
Your CTRs On Current Google Ads Are Low
You’ve Had Poor Results With Other PPC Agencies
You’ve Had Poor Results With Other PPC Agencies
You’re Not Getting The Right Leads
You’re Not Getting The Right Leads
CPCs Are Rising For Targeted Keywords
CPCs Are Rising For Targeted Keywords
Previous Agencies Lacked Communication
Previous Agencies Lacked Communication
You’re Seeing Low Quality Scores
You’re Seeing Low Quality Scores
You’ve Had Poor Campaign Performance
You’ve Had Poor Campaign Performance
You’re Not Sure What You Paid For In The Past
You’re Not Sure What You Paid For In The Past

We have seen a significant growth in website traffic, quality online leads, and sales since we started working with HigherVisibility. Highly recommend!

Kimberly Gerdiman, Digital Marketing Manager

What Our PPC Services Include

Get strategic PPC management that’s constantly adapting to consistently drive more quality conversions with less ad spend. Our data-focused approach keeps your search marketing campaign light on its feet with changing market conditions, so you never stop growing. Whether it is Google Search Network or Bing Ads, our skilled team is ready to take your PPC advertising campaign to the next level!

Campaign Management
check icon Search, Display, Retargeting
check icon Optimized Ad Copy
check icon Ad/Image Testing
check icon Quality Score Improvement
check icon Bid & Budget Management
check icon Conversion Focused Optimization
Superior Targeting
check icon Data-Driven Keyword Lists
check icon Competitor Research
check icon Audience Segments
check icon Geographic Targeting
check icon Negative Keyword Lists
check icon Remarketing Campaigns
Reporting & Analytics
check icon 24/7 Insite Dashboard Access
check icon Campaign, Adgroup, Keyword Reports
check icon Google Analytics Integration
check icon Call Tracking Solutions
check icon Analytics Goal Verification
check icon Best-in-Class Customer Service

For over 5 years the HigherVisibility team has been proactive to our needs and not reactive. They produce results, are incredibly responsive and quick to action. Highly recommend!

Scott Breault, CMO

What to Expect With Your PPC Campaign

We strive to continuously earn your business – and your trust – through transparent communication, integrity, and results. Every single month.

Roy Fung
Roy Fung
Director of Paid Media
Sarah Tullos
Sarah Tullos
Paid Media Manager
Rebecca Gregory
Rebecca Gregory
Senior Paid Media Specialist
Sarah Michels
Sarah Michels
Senior Paid Media Specialist
John Podmolik
John Podmolik
Paid Media Specialist
Sarah Luscombe
Sarah Luscombe
Paid Media Specialist
  • 01.
    Data Gathering
    You’ll have an initial kick-off meeting with your Brand Success Manager (BSM), who is essentially your dedicated account manager, and other team members on your account. This call will cover questions about your business, your goals for the ad campaign, important KPIs and communication cadence with primary stakeholders
  • 02.
    Internal Strategies
    The experts on your account will conduct an internal strategy session to formalize your Google Ads or Bings Ads campaign. Extensive keyword research will be done to find opportunities for improvement and lucrative search phrases, depending on your project needs.
  • 03.
    Insite Dashboard
    Your BSM will give you a walkthrough of the InSite Dashboard, our proprietary reporting platform. Here, you’ll be able to see performance tracking, campaign task tracking, strategy insights, downloadable reports, and Google Analytics data. SEO campaign clients will also see data here for their SEO campaigns.
  • 04.
    Scheduled Meetings
    You’ll have regular meetings with your BSM to discuss PPC objectives, campaign performance, upcoming deliverables, and progress updates.
  • 05.
    Quarterly Reviews
    Every quarter, you’ll have a campaign review meeting with your BSM to reconfirm your objectives, discuss ongoing strategy, and align on tactical adjustments.
  • 06.
    Strategy Adjustments
    As a leading PPC management company and Google Partner, we keep up with the latest trends and strategies to achieve optimal performance for our clients search marketing campaigns. Rest assured, our team is always analyzing data to make strategic adjustments catered towards achieving your goals.

Real Results for Paid Search Clients

Compete and win… today, tomorrow, and into the future. We keep you ahead in an ever-changing pay-per-click advertising industry so you don’t even have to think about it. We want you as our next client success story!

Ziebart - PPC
check 124% (ROAS) Return on Ad Spend
New Roads Auto Loans - PPC
check 21% Increase in Conversions
Texas Orthopedics - PPC
check 211% Increase in Conversions

HigherVisibility has been a huge help from the moment we hired them. The impact they have had on our lead flow can’t be understated. Highly recommend!

Matt Brint, Product Manager

Types of PPC Management Services Offered

We customize our approach to meet the needs of your business. When potential customers are searching for your business you need an agency with experience to ensure the right types of ads are being displayed in the right medium.

Paid Search
Paid Search
Experience the power of Paid Search, where we meticulously tailor your ads to capture the attention of your target audience through precise keyword selection and optimization. Our expertise in Responsive Search Ads allows for dynamic ad content that adapts to user queries, maximizing your ad’s relevance and impact.
Shopping Ads
Shopping Ads
Elevate your e-commerce success with Shopping Ads, designed to showcase your products directly in search engine results. These visually engaging ads provide potential customers with a snapshot of your product, including images, prices, and descriptions, driving high-intent traffic to your store.
Display Ads
Display Ads
Broaden your brand’s reach with Display Ads across the extensive Google Display Network. Our strategic placement of visually appealing ads on a myriad of websites targets potential customers wherever they are online, enhancing brand visibility and engagement.
Remarketing Ads
Remarketing Ads
Boost your conversion rates with our Remarketing Ads service, where we help you reconnect with visitors who have previously engaged with your website. Through targeted retargeting, we create personalized ad experiences that encourage users to complete their journey, turning browsers into buyers.
Local Service Ads
Local Service Ads
Dominate your local market with Local Service Ads, positioning your service at the very top of search results when potential customers are searching for local professionals. LSAs offer a unique opportunity to build trust through Google’s verification, attracting more qualified leads directly to your service.
Landing Page Creation
Landing Page Creation
Convert your traffic into valuable leads with our Landing Page Creation service. We design compelling, conversion-optimized landing pages that resonate with your audience and align with your ad campaigns, ensuring a seamless user journey from click to conversion.
Successful Campaign Creation

Get high-converting PPC campaigns through data analysis, advanced keyword research, and an understanding of how your ideal customers make buying decisions.

Effective Keyword Targeting
Effective Keyword Targeting
Get higher returns with less ad spend using strategic, high-intent, high-value keywords. No more wasted spend. Our focus on negative keywords ensure maxiumim efficiency.
Landing Page Selection
Landing Page Selection
Your PPC campaign optimization doesn’t end with the first click. We ensure that your landing pages follow best CRO practices for more conversions catered towards your target audience.
Writing Engaging Ads
Writing Engaging Ads
Get conversion-focused PPC ad copy that attracts the most qualified leads to click.

On-going PPC Campaign Optimization

We’ll never just “set it and forget it”. Our PPC team is constantly analyzing your campaign data to make informed strategic tweaks to your campaign for ongoing improvement to achieve your target cost per acquisition.

PPC Performance Reporting

You’ll never be left guessing about what’s happening with your PPC campaigns. Be updated and involved every step of the way, from testing to results.

Ad Spend Insight
Ad Spend Insight
Always know exactly where your budget dollars are going.
Conversion Data
Conversion Data
Make informed decisions with up-to-date insight into the conversion performance of your ads and keywords.
Data at Your Fingertips
Data at Your Fingertips
Get instant access to the most vital information on your paid search campaigns through your personal insite dashboard.

Frequently Asked Questions

Still have questions about our PPC Management services? Browse our FAQs:

Do I need I landing page to advertise?

In the majority of instances your website will be sufficient. If your website doesn’t have clear calls to action such as a prominent placement of phone numbers or contact forms, a landing page may need to be created. We like to identify if this is necessary on the front end, but at times will want to see conversion rate data come through before making a change.

Do you have a bid management solution?

Yes. Bids are analyzed every 30 minutes to determine if an adjustment in CPC is warranted to position the ads for a greater number of clicks at an efficient ROI.

Do you manage Google Display campaigns?

Yes. Each of our paid search team members are certified in Google Display advertising. You can rely on our years of experience to create a winning strategy for your business.

Do you manage Google Shopping campaigns?

Yes. Our certified Paid Search Specialists manage Google shopping campaigns on behalf of numerous clients and would love the opportunity to develop a successful campaign for your business.

Do you manage retargeting campaigns?

Yes. Retargeting campaigns can be highly successful at bringing prospective customers back to your website. Our experienced team is ready to help bring those prospective clients back to your website.

How do pay per click ads work?

Short explanation: You create ads that you want to show up on a popular search engine when consumers are searching for a product or service that you have to offer. You then select to advertise under keywords that you believe best describes your products or services. From there, you decide how much you are willing to pay per click for every visitor that the search engines send to your website.

How much does PPC cost?

The wonderful thing about Paid Search cost is that you as the client set the budget. We work within your advertising spend to deliver the most qualified traffic that will convert. In the case where you are unsure of what an appropriate budget should be, we will provide you data and guidance on a number that will deliver results. As a rule of thumb, excluding management fees, regional campaigns should have a monthly ad budget greater than $750, greater than $1,500 for national campaigns. Those ad budgets are allocated directly to the CPC costs charged by the search engines. As for our PPC management fees, they are calculated at a percentage of spend with a minimum monthly retainer. Request a free consultation today for more details.

How quickly can I expect to see results?

Almost Immediately. Pay per Click advertising can deliver near instantaneous traffic to your website. Over time, as we are able to gather data on your campaign results, we are able to shift the marketing dollars towards areas that are achieving better results, thus improving your ROI.

Should my business use PPC advertising?

Generating new customers is important for any business to grow and paid search advertising is an essential part of a well-rounded internet marketing campaign. If you require immediate traffic, leads and or sales for your business, PPC is a good place to start.

What are the differences between SEO and SEM?

SEO is a process to obtain better organic, unpaid positioning on keywords within search results. SEM, also known as paid search, are advertising placements found in search results. SEO typically has a better ROI over the long term, but the process can take several months to see results. SEM can have a good ROI and the results are more immediate. Once your ads go live, you could start to experience an increase in traffic, sales, and leads. Both SEO and SEM should be part of a more comprehensive marketing strategy. See Also: What is SEO?

What is a Google Premier Partner?

Google has established close operational relationships with a select group of digital agencies. Roughly only the top 2-3% of all agencies have demonstrated the skills and expertise to qualify under Google’s strict criteria. HigherVisibility is proud to have been designated a Google Premier Partner since the inception of the program.

What is Paid Search Management?

Search Engines such as Google and Bing allow businesses to place ads within their search results to highly targeted, in-market audiences down to a keyword level. There are numerous activities that must take place to have an efficient and effective campaign. Keywords selection, ad creation, testing, performance tracking, and constant bid adjustments are all activities that go into the management of a campaign.

What platforms do you work with?

We manage pay per click campaigns on Google AdWords and Bing Ads. Between the two platforms they cover over 90% of the search traffic in the US. We typically recommend to our clients to only advertise on these two platforms because the quality of search traffic is significantly less on second tier search engines.

What PPC strategy do you use for your clients?

Our strategy may include testing several platforms, ads, keywords, and bids. Our primary goal is to generate leads and sales at a cost-effective ROI. That requires extensive research and testing to refine a solution to deliver consistent results.

What tools and software do you use?

We use a mix of proprietary and third-party tools to manage efficient and profitable campaigns for our clients. We are always seeking out the best analytical and SEM management technology to keep our clients performing ahead of the competition.

Why is PPC advertising important?

Pay per click offers businesses a predictable and steady stream of highly qualified traffic. It is a vital piece to a more comprehensive online marketing strategy, and is usually paired well with search engine optimization. The more real estate you are able to obtain in the search results, the greater your chances are that a consumer will consider your product or service.

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How we helped Caliber Collision generate a 323% Improvement in Return on Ad Spend

Caliber Collision had extremely aggressive growth goals. Their business was expanding and they needed experts that could help them become a market leader.

Their PPC partner had to be able to recommend best-in-class strategies and tactics to launch paid search campaigns across hundreds of markets and provide on-going recommendations, management, and optimization of these campaigns. But most importantly, it had to be done profitably!


Increase on ROAS


Increase Conversions

What to Look for in a PPC Management Firm

When selecting a pay per click agency, it’s crucial to identify the qualities that set apart a proficient agency from an average one. Here are key factors to consider:

  1. Comprehensive Strategy Development: Look for a firm that doesn’t just focus on keywords and ad spend but develops a comprehensive strategy encompassing market analysis, competitor insights, and continuous optimization.
  2. Transparency and Reporting: A reliable PPC firm should offer clear, consistent communication and transparent reporting. This includes regular updates on campaign performance, spend, and strategic adjustments.
  3. Expertise in Diverse Industries: Choose a firm with a proven track record across various industries. This experience translates into a deeper understanding of different market dynamics and customer behaviors.
  4. Advanced Technology Utilization: The right firm should leverage advanced tools and technologies for keyword research, bid management, and performance tracking to ensure your campaigns are as effective as possible.
  5. Conversion Optimization: Beyond clicks and impressions, the firm should prioritize conversion rate optimization, ensuring that your PPC efforts contribute directly to your business goals.
  6. Client Testimonials and Case Studies: Look for tangible evidence of success in the form of client testimonials and detailed case studies.
What Makes HigherVisibility a Leader in Pay-Per-Click Management Services?

HigherVisibility distinguishes itself as a leader in PPC management services for several compelling reasons:

  1. Tailored Campaigns for Maximum ROI:We don’t just run campaigns; we create tailored strategies that align with your business objectives, ensuring maximum ROI from your PPC spend.
  2. Data-Driven Approach: Our team relies on a data-driven approach, utilizing analytics to inform every decision, from keyword selection to bid management.
  3. Expert Team with Diverse Skills: Our PPC experts are not only skilled in campaign management but also excel in market analysis, creative ad development, and conversion optimization.
  4. Innovative Technology Use: We employ the latest technology and tools in the industry, giving your campaigns an edge to win.
  5. Proven Track Record: Our history of success is evident in our numerous awards, recognitions, and case studies shown.
  6. High Client Satisfaction and Retention: Our client testimonials and a high retention rate speak volumes about our commitment to excellence and consistent delivery of results.

By partnering with HigherVisibility for your PPC management needs, you’re choosing a firm that not only understands the intricacies of pay-per-click advertising but is also committed to driving tangible results for your business. Our blend of expertise, innovation, and a client-centric approach makes us the ideal choice for businesses looking to grow their paid marketing channel.

HigherVisibility University

Are you looking to keep up with the latest studies and trends? Read our collection of research, best practices, and guides available to educate businesses and marketers.


HigherVisibility is a great company to work with that has really helped my company’s ability to grow and reach new customers! Definitely won’t be disappointed.

Matt Monteath, President