Data is the Core of Content Marketing: Here’s How to Use it

By: Hannah Evon

Mar 27 - The biggest falsehood I encounter/tell myself/see other people tell themselves is that content marketing creative strategy is separate from data and analytics. While content marketing is certainly a practice that requires creativity and outside-the-b...

hv-blog-competitive-analysis-303x180 Data is the Core of Content Marketing: Here's How to Use it
  • By: Hannah Evon

    Blog Topic Ideation: Spark Your Creativity with this Brainstorming Activity

    brainstormingstock-150x90 Blog Topic Ideation: Spark Your Creativity with this Brainstorming Activity

    Mar 24 - Running out of blog topic ideas can be a bummer, but it can also be kind of exciting. Exciting, because it’s a chance to come up with a bunch of fun, new ideas to talk about. A bummer, because brainstorming enough topics to last you for a couple of...

  • By: Hannah Evon

    Top 10 Free Keyword Research Tools

    google-150x90 Top 10 Free Keyword Research Tools

    Mar 22 - Editor’s Note: This post originally published in February 2011 and has been updated for accuracy and comprehensiveness.When it comes to SEO and any branch of digital marketing, keyword research is incredibly important. It plays into knowing yo...

  • By: Hannah Evon

    User Responsibility in a Time of Misinformation

    facts-150x90 User Responsibility in a Time of Misinformation

    Mar 20 - A couple of weeks ago I wrote about Google’s new API, Perspective, that filters hurtful comments from the open comments section on publisher’s websites. The goal of the tool is to enhance user experience by making the comments section more suitab...

  • By: Hannah Evon

    5 Out of the Box Ideas for Getting Reviews

    reviewstock-150x90 5 Out of the Box Ideas for Getting Reviews

    Mar 17 - Reviews have a lot of value for brands, especially when it comes to smaller businesses. What other buyers are saying about your business is often the make or break factor for future customers. This is especially true now that so many users look for r...

  • By: Hannah Evon

    The Best 10 Slack Communities for Digital Marketers

    slack-stock-150x90 The Best 10 Slack Communities for Digital Marketers

    Mar 15 - At this point, just about everyone knows what Slack is. In case you don’t, Slack is a super tool and champion of office communication. It brings all the communication (chatting, office-wide announcements, document sharing, polls, etc.) of your offi...

  • By: Hannah Evon

    10 Factors that make for an Awesome User Experience

    hv-blog-local-search-150x90 10 Factors that make for an Awesome User Experience

    Mar 14 - One of the most important factors of a strong online web presence is how well users are able to interact with your site. Whether your users are on desktops, mobile devices, or tablets, the experience your website provides is directly related to conve...

  • By: Hannah Evon

    Generating Backlinks With Pinterest

    pinterest-150x90 Generating Backlinks With Pinterest

    Mar 8 - Editor’s Note: This post was originally published in December of 2011 and has been updated for accuracy and comprehensiveness.Backlinks are still a major part of SEO and an integral part of organically raising search engine rankings. Yet the p...

  • By: Hannah Evon

    Google Launches New Troll Filtering Tool-What You Need to Know

    mobileindex-150x90 Google Launches New Troll Filtering Tool-What You Need to Know

    Mar 6 - The internet is a place where many things can happen. People use it to inspire, motivate, organize, inform, and debate. But like all powerful outlets with minimally regulated environments, the internet has also become a place where disagreements can ...

  • By: Hannah Evon

    Here’s What You Need to Know About the New AdWords Extensions

    adwords_stock-150x90 Here's What You Need to Know About the New AdWords Extensions

    Mar 3 - As you may have heard, Google AdWords has two exciting new extensions released in beta: Visual Sitelinks and Promotions Extensions. Because they are in beta, they are not officially rolled out and are therefore not fully available to AdWords users ju...

  • By: Hannah Evon

    How to Plan Social Media Content

    linkedin-150x90 How to Plan Social Media Content

    Feb 27 - Social media is one of the most cost-effective, easy to use, and impactful tools that every business has access to. Social platforms provide a channel of direct engagement between brands and their audiences, facilitating a consistent and interactive ...