Considering AdWords? These 5 Reasons Will Make You Want to Start Now

By: Hannah Evon

Feb 20 - As a search marketing agency, a lot of our clients come to us seeking paid search services. Many clients want these services firstly because they know or have heard that it works, and secondly because there’s a “product” they can actually see (...

adwords_stock-303x180 Considering AdWords? These 5 Reasons Will Make You Want to Start Now
  • By: Hannah Evon

    10 Skills Every SEO Expert Should Have

    repoststock-150x90 10 Skills Every SEO Expert Should Have

    Feb 17 - Editor’s Note: This post was originally published in March of 2012 and has been updated for accuracy and comprehensiveness.Whether you’re going to hire someone to run your SEO campaign or you’re going to take a stab at it on your own, ther...

  • By: Hannah Evon

    The Most Effective Link Building Strategies for Your 2017 Plan

    hv-blog-link-building-150x90 The Most Effective Link Building Strategies for Your 2017 Plan

    Feb 15 - If there’s one SEO practice more prone to sketchy, black hat temptation than the rest, it’s probably link building. Link building can be so helpful and positively boost the ranking of a website, and that’s what makes people want to automate t...

  • By: Adam Heitzman

    New Local SEO Ranking Signal? Google Patent Sheds Some Possibilities

    google-new-logo-150x90 New Local SEO Ranking Signal? Google Patent Sheds Some Possibilities

    Feb 13 - Last week Google was granted a patent enabling them the ability to check whether users follow through with recommendations in search results to visit geographical locations made to them.Bill Slawski from SEObytheSea, wrote a wonderful description...

  • By: Hannah Evon

    5 Insanely Helpful Tools for Content Marketers

    hv-blog-link-building-150x90 5 Insanely Helpful Tools for Content Marketers

    Feb 13 - When I graduated both high school and college, someone gave me a tool kit as a gift. At the time, I didn’t think a tool kit was something I really needed or even wanted, but it ended up being my go-to for anything and everything that could go wrong...

  • By: Hannah Evon

    AdWords Retiring Converted Clicks in March: What You Need to Know

    digital-marketing-1725340_640-1-150x90 AdWords Retiring Converted Clicks in March: What You Need to Know

    Feb 10 - What’s happening?An update will soon come to the conversion tracking tool in AdWords. Since 2001, AdWords has used “Converted Clicks” to track whether or not users complete desired outcomes on ads and websites. Historically, converted click...

  • By: Hannah Evon

    3 Ways to Get the Most from Your Successful Content

    unnamed-150x90 3 Ways to Get the Most from Your Successful Content

    Feb 8 - Creating exceptional, amazing, out of this world content can be pretty challenging. Even when you try to pick up on patterns of what users do/do not engage with, it can still be difficult to know what will take off and become a highly successful piec...

  • By: Hannah Evon

    How to Make the Perfect URL

    hv-blog-security-news-150x90 How to Make the Perfect URL

    Feb 7 - We talk a lot about the components of good SEO. On page, content strategy, link building, and everything else that makes for strong, healthy SEO. Because SEO is such a forward-thinking practice, the basics can fall by the wayside. For that reason, it...

  • By: Hannah Evon

    Google Partners with Cloudflare and TripleLift: Everything You Need to Know

    hv-blog-ppc-ecommerce-150x90 Google Partners with Cloudflare and TripleLift: Everything You Need to Know

    Feb 3 - In recent Google news, there’s a new partnership to speak of. Google has partnered with Cloudflare (web performance security service) and TripleLift (image-driven advertising/native ads company) to improve AMP ads.The Problem: According to the ...

  • By: Hannah Evon

    Shareable vs. Linkable Content: The Differences You Need to Know

    hv-blog-competitive-analysis-150x90 Shareable vs. Linkable Content: The Differences You Need to Know

    Feb 1 - Content, content, content: we hear about it all the time. Content is king, content marketing, content strategy-the list goes on. The way digital marketers talk about content tends to create some overlap in terminology where words are used interchange...

  • By: Hannah Evon

    8 Rookie Mistakes Made By Content Marketers

    hv-blog-local-search-150x90 8 Rookie Mistakes Made By Content Marketers

    Jan 30 - Improving content strategy is on the list for many marketers this year. There has been an emphasis on trying out new forms of content, tracking the performance of old content, content curation, and many other strategies. These are all awesome ideas w...