We created this internet marketing blog to pass along some of the knowledge that we have accumulated over the years. Our blog’s focus is to make online marketing tips and current events in the industry available to enrich our readership and clients.
Jul 10 - For website owners and/or managers, there are many paths for online marketing and optimization. From SEO to PPC and content marketing to social media marketing, there is certainly no shortage of ways through which to achieve your goals. However, thos...
Jul 7 - SEO helps businesses of all kinds optimize their websites to have a presence online. It helps them gain visibility, traffic, and generate leads through business websites that act as a storefront on the web. But what about small businesses? The busine...
Jul 5 - Some recent updates to Google’s Local Guides Program expand it to offer more levels and more ways to contribute. It will also bring new perks and overall improve the program for both contributors and users. Here’s what you need to know.What i...
Jul 3 - When it comes to blogging and link building there are a handful of effective ways to make connections while enhancing your marketing strategy. Outreach emails, exchanging thoughts and ideas, and collaborating are all great ways to broaden your reach ...
Jun 30 - In recent years, LinkedIn has expanded to become a worldwide [pillar for professionals, job seekers, employers, networkers, content producers, and learners of all kinds. In fact, it was just recently announced that LinkedIn proudly boasts more than 5...
Jun 28 - Over the past couple of years, we’ve seen an increasing emphasis on mobile optimization. While mobile optimization has become a total necessity for advertisers and businesses, it has continued to be embraced by other, more established names in the ...
Jun 26 - Smart “assistants” have been hugely instrumental in changing user behavior when it comes to search and online browsing. In many ways, the introduction of assistants, such as Siri, Cortana, and Alexa, are what facilitated the rapid explosion of vo...
Jun 23 - As any blogger knows, it can be really frustrating to put your time and energy into creating a blog post only to have so little come from it. Though it’s unlikely that every post will become an overnight success, it’s not unreasonable to hope tha...
Jun 21 - Landing pages are an extremely important part of online advertising because they help drive conversion rates and increase ad efficacy. And if you’ve ever run an ad campaign before, you know that your landing page is often the make or break factor f...
Jun 19 - Note: For those unfamiliar with this subject, SSL stands for Secure Socket Layer and signifies a protocol that creates a secure connection between a web server and browser.In 2014, Google announced that adding on an SSL certificate, also referre...
Jun 16 - If you thought you were done hearing about machine learning, you were wrong. As I’ve discussed in these recent articles, Google has started implementing the use of machine learning in search. By using machine learning to better understand user inte...
