News Update: Is Google factoring AMP pages into SERP?

By: Hannah Evon

Dec 7 - As every digital marketing source has been telling you, user behavior has become increasingly mobile-oriented. The necessity of mobile optimization is now less of a good idea than it is a total necessity for online success-a statement supported by re...

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  • By: Hannah Evon

    3 Steps to Get Your Blog Writing Back on Track

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    Dec 5 - Every so often, I like to explore different writing exercises and strategies that mix up the content creation process. Online topic saturation can make knowing what to say on your own blog challenging, especially when your competitors are trying to d...

  • By: Hannah Evon

    Is Google+ irrelevant?

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    Dec 2 - In many ways, Google+ is the social platform that never was. Multiple redesigns and the general preference for Facebook, Twitter, and other social apps have rendered Google+ a network of grey area. If you think about it, you never really hear about a...

  • By: Hannah Evon

    What You Absolutely Must Do Before Optimizing Anything

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    Dec 1 - As a digital marketing firm and SEO service provider, a mistake we see made all too often by brands is failing to identify the audience they’re targeting. It may sound like a step significantly less important than others throughout the optimization...

  • By: Hannah Evon

    5 Reasons to Make a PPC Campaign Your Next SEO Move

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    Nov 30 - Hitting a wall in your SEO strategy can make planning your next move kind of hard. But if you’ve exhausted your current SEO strategy and feel like your recent efforts need a ramp-up, it might be time to start exploring the idea of paid search.I...

  • By: Hannah Evon

    Best Tools to Perform an SEO Audit

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    Nov 23 - Editor’s Note: This post was originally publish in April 2012 and has been updated for accuracy and comprehensiveness.Because SEO results are always changing, it’s easy to make mistakes along the way without even realizing what you’re doin...

  • By: Hannah Evon

    3 Last Minute Social Media Ideas to Target Holiday Shoppers

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    Nov 21 - The bridging of e-commerce and social media has taken off in recent years, and as the holidays close in, there’s no better time to launch a campaign. Shoppers are now accustomed to seeing advertisements and promotions, and the integration of an eff...

  • By: Hannah Evon

    4 Steps to Prepare for Cyber Monday Shoppers

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    Nov 18 - Cyber Monday is right around the corner, which means it’s time to cash in on the holiday shopping fever. In 2015, cyber Monday sales in the U.S. topped $3 billion in total revenues, and holiday online shopping alone rakes in almost $95 billion-and ...

  • By: Hannah Evon

    4 Facebook Advertising Tips for the Holidays

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    Nov 17 - If you haven’t been working on your holiday advertising game plan since September, you’re actually late to the party. Many successful marketers start holiday-specific advertising early in the fall to get exposure among users and influence consume...

  • By: Hannah Evon

    This Will Be the Biggest Visual Marketing Trend in 2017

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    Nov 14 - As I’ve said before, visuals are a critical component of marketing strategy. They drive views, accelerate campaign calls to action, and stick with users better than a block of text.Real time streaming through channels like Facebook live or Snap...

  • By: Hannah Evon

    3 Tips for a High Performing Etsy Shop

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    Nov 11 - Managing your own e-commerce can be a lot of work. Keeping up with maintenance, activity, and security, all while trying to promote the site, is a lot to balance. The demanding nature of e-commerce sites might be why many people looking to sell their...