Return of the Penguin

By: Hannah Evon

Sep 23 - It’s been two long years since Google’s last Penguin update, Penguin 3.0 happened on October 17, 2014. Finally, Penguin 4.0 is here, and the sites slammed by Penguin 3.0 are finally penalty free. Even more exciting is the news that the waiting ga...

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  • By: Hannah Evon

    Doing Too Much of This is Slowly Killing Your Brand

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    Sep 21 - Social media brings together people of all practices and experience levels. Yes, novices and experts tweet right alongside one another, bringing together the best of social media etiquette and the worst. From a brilliant marketing campaign to misplac...

  • By: Hannah Evon

    Fix Your Low AdWords Quality Score

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    Sep 19 - Editor’s Note: This post was originally published in February 2011 and has been updated for accuracy and comprehensiveness. If you have a low AdWords quality score and don’t know how to fix it, you’ve come to the right place. These tips on how...

  • By: Hannah Evon

    Spotlight Subject: Quality Score

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    Sep 16 - If you’re familiar with AdWords, then you’ve definitely heard about the somewhat mysterious Quality Score (QS). But even if you’re not big into PPC or don’t have an AdWords account, QS is still something you should know about-especially since...

  • By: Hannah Evon

    You got a Google penalty. Now what?

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    Sep 14 - Our colorful friend Google drops the hammer by dishing out manual penalties by the thousands. Their commitment to user experience and trust is what makes them the top dog of search engines, which is why SEO practices have to be carried out in a legit...

  • By: Hannah Evon

    5 Best Practices for Curating Your E-Commerce Blog

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    Sep 12 - In my last post I talked about the importance of having a blog component for your e-commerce website and how it can impact your brand in lasting, profitable ways. However, the mere presence of a blog on your e-commerce website won’t do anyone much ...

  • By: Hannah Evon

    5 Reasons Your E-Commerce Site Needs a Blog

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    Sep 9 - The internet is so highly saturated with blogs that starting one now can be intimidating and feel pointless. After all, what’s another blog when thousands of similar blogs exist? Who would even read it? Is it worth it? If you’ve ever been curious...

  • By: Hannah Evon

    Why Customer Reviews are Important for Local SEO

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    Sep 8 - Editor’s Note: This post was originally published in December 2012 and has been updated for accuracy and comprehensiveness. With user trends showing a strong relationship between mobile browsing and local SEO, many business owners and SEO comp...

  • By: Hannah Evon

    How to Spot a Phony SEO Company

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    Sep 7 - Search engine optimization has become an increasingly necessary component of website management. In order to perform well on search engines, your website has to be optimized. Not optimizing your site gives your competitor’s an advantage and your co...

  • By: Hannah Evon

    Location Optimization Tool Adds Analytics

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    Sep 2 - A marketing platform we’ve previously discussed on this blog has added a new tool to their lineup of services and features. PinMeTo, a company that offers localization solutions for brands of all sizes, has developed Insights, a feature that detail...

  • By: Hannah Evon

    5 Rules for Creating Killer Infographics

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    Aug 31 - Visuals play a vital role in how marketing, advertising, and the relay of information work-especially online. Whether it’s a certain color that grabs your attention or hazard symbols that give a warning message, your brain responds. That’s why it...