Gen X, Gen Y Targeting: How to Target Different Generations on Social Media

By: Adam Heitzman

Oct 12 - Highly compelling copy—the kind that rattles the questions of your audience, and shockingly, (and instantly) gives them the answer—isn’t easy to do. It’s an even greater challenge when you’re targeting multiple generations at once. In this ...

hv-blog-ppc-ecommerce-303x180 Gen X, Gen Y Targeting: How to Target Different Generations on Social Media
  • By: Adam Heitzman

    Black Friday SEO Advice to Get More Sales in 2017

    hv-blog-on-page-150x90 Black Friday SEO Advice to Get More Sales in 2017

    Oct 10 - Black Friday is just around the corner, and for many business owners (small and large) it’s the most profitable time of year. According to Techradar, a whopping $3.34 billion was spend last Black Friday and Cyber Monday. Ready to get your piece of ...

  • By: Adam Heitzman

    Bing is Proving the Future of AI is Now for Small Businesses

    chatbot-social-150x90 Bing is Proving the Future of AI is Now for Small Businesses

    Sep 1 - Small businesses rely on each employee to wear several hats, but being a jack-of-all-trades also takes time away from employees to do their job and do it well. Small business owners need as much help as possible, whether that is freeing up the hostes...

  • By: Adam Heitzman

    How to Stop Those Annoying SEO Robo Sales Calls

    iStock_000017165070_Medium-150x90 How to Stop Those Annoying SEO Robo Sales Calls

    Aug 28 - Have you ever answered a phone call from an unknown number, only to hear a pre-recorded message? These “robocalls” are very common, and most of them are scams. In particular, scammers pretending to work with Google often target small business own...

  • By: Adam Heitzman

    Conversions Might Take a Hit with Chrome 62

    chromesecure-150x90 Conversions Might Take a Hit with Chrome 62

    Aug 21 - Another Google update is on the horizon. In October, the tech giant will release an update to their Chrome browser, and it could have a big effect on your conversions. When it comes out, the new “Chrome 62” will alert users when they type in any ...

  • By: Adam Heitzman

    5 Guaranteed Ways to Get Devalued by Google

    hv-blog-competitive-analysis-150x90 5 Guaranteed Ways to Get Devalued by Google

    Jul 10 - For website owners and/or managers, there are many paths for online marketing and optimization. From SEO to PPC and content marketing to social media marketing, there is certainly no shortage of ways through which to achieve your goals. However, thos...

  • By: Hannah Evon

    Google’s Exciting New Tool for Small Businesses: The Who, What, & How

    hv-blog-local-search-150x90 Google's Exciting New Tool for Small Businesses: The Who, What, & How

    Jul 7 - SEO helps businesses of all kinds optimize their websites to have a presence online. It helps them gain visibility, traffic, and generate leads through business websites that act as a storefront on the web. But what about small businesses? The busine...

  • By: Hannah Evon

    Updates to Google’s Local Guides Program: What You Need to Know

    maps2-150x90 Updates to Google's Local Guides Program: What You Need to Know

    Jul 5 - Some recent updates to Google’s Local Guides Program expand it to offer more levels and more ways to contribute. It will also bring new perks and overall improve the program for both contributors and users. Here’s what you need to know.What i...

  • By: Hannah Evon

    Google’s Warning About Guest Posting to Build Links: What You Need to Know & Not Do

    panic-150x90 Google's Warning About Guest Posting to Build Links: What You Need to Know & Not Do

    Jul 3 - When it comes to blogging and link building there are a handful of effective ways to make connections while enhancing your marketing strategy. Outreach emails, exchanging thoughts and ideas, and collaborating are all great ways to broaden your reach ...

  • By: Hannah Evon

    Why You Should Use LinkedIn’s Matched Audiences

    linkedin-150x90 Why You Should Use LinkedIn's Matched Audiences

    Jun 30 - In recent years, LinkedIn has expanded to become a worldwide [pillar for professionals, job seekers, employers, networkers, content producers, and learners of all kinds. In fact, it was just recently announced that LinkedIn proudly boasts more than 5...

  • By: Hannah Evon

    Facebook Endorses Google’s AMP: What You Should Know

    socialpic-150x90 Facebook Endorses Google's AMP: What You Should Know

    Jun 28 - Over the past couple of years, we’ve seen an increasing emphasis on mobile optimization. While mobile optimization has become a total necessity for advertisers and businesses, it has continued to be embraced by other, more established names in the ...