InSite Blog

Looking for internet marketing tips and current news happening in the industry? The HigherVisibility Insite Blog aims to do just that, provide business owners and marketers insights into what works.

Local SEO for Franchises: 5 Strategies that Drive Results
Local
Consumers are looking for physical stores near them online and they’re probably not finding you yet.  According to Google, 80% of users who conduct local searches visit a related store within a week. This means your franchise business can attract...
What is SEO? The Beginner's Guide to Search Engine Optimization
Guide
Facebook Ads vs. Google Ads: Which Platform is Best?
Paid Search
16 Hyperlocal Marketing & Advertising Strategies to Drive Growth in 2022
Research
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SEO
David McElveen
DIY SEO vs Hiring a Professional: Pros and Cons
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Content
Adam Heitzman
30 Content Marketing Statistics for 2024 and Beyond
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Ecommerce, SEO
Adam Heitzman
BigCommerce SEO: Best Practices for Optimizing Stores
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SEO
Adam Heitzman
22 Questions to Ask an SEO Agency Before You Hire Them
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Ecommerce, SEO
Adam Heitzman
How to Optimize Your Product Pages for SEO – PDP Optimization
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Paid Search
Scott Langdon
What Is the Google Guarantee and What Does it Cost?
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SEO
Adam Heitzman
User Personas for SEO: How They Can Lead to More Growth
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SEO
Adam Heitzman
SEO for Moving Companies: 6 Strategies to Generate More Leads
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SEO
Adam Heitzman
What is Search Intent & How To Optimize for It in SEO
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Web Development
Adam Heitzman
How to Make Your Website ADA Compliant
browser
Guide
Adam Heitzman
How to Check Your Google Website Traffic
book
Guides
Adam Heitzman
How to Plan an Effective Marketing Budget in 2024
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Link Building
Scott Langdon
How Many Backlinks Do You Need For Effective SEO
book
Guides
Adam Heitzman
EEAT & YMYL for Lawyers: Tips & Examples
browser
Guide
Adam Heitzman
58 Franchise Statistics to Know in 2024
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