InSite Blog

Looking for internet marketing tips and current news happening in the industry? The HigherVisibility Insite Blog aims to do just that, provide business owners and marketers insights into what works.

Best Practices for UX & SEO: 7 Tips for Improved Results
Web Development
Google’s John Mueller shared some insights on this via Search Central Podcast. He said:  “What matters for Google is not that a website is attempting to give users a good page experience but rather, if it’s actually giving users a...
What is SEO? The Beginner's Guide to Search Engine Optimization
Guide
Facebook Ads vs. Google Ads: Which Platform is Best?
Paid Search
16 Hyperlocal Marketing & Advertising Strategies to Drive Growth in 2022
Research
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Paid Search
Scott Langdon
PPC Management for Small Businesses: Key Tips & Strategies 
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SEO
David McElveen
Review Management Strategies for Local Businesses
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Paid Search
Scott Langdon
Paid Search vs. Paid Social: Key Differences and Best Use Cases Explained
swatch
Web Development
Adam Heitzman
How to Integrate SEO Best Practices into Your Web Design Process
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Paid Search
Scott Langdon
PPC for Small Businesses: Strategies to Compete with Bigger Budgets
swatch
Web Development
Adam Heitzman
The Hidden Costs of a Poorly Designed Website
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SEO
Adam Heitzman
Mobile SEO: Why It Matters More Than Ever in 2024
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SEO
Adam Heitzman
How Often Should You Update SEO?
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Paid Search
Scott Langdon
6 Common PPC Mistakes That Waste Your Ad Budget
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Local
Adam Heitzman
Local SEO for Franchises: 5 Strategies that Drive Results
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SEO
David McElveen
DIY SEO vs Hiring a Professional: Pros and Cons
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Content
Adam Heitzman
30 Content Marketing Statistics for 2024 and Beyond
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Ecommerce, SEO
Adam Heitzman
BigCommerce SEO: Best Practices for Optimizing Stores
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SEO
Adam Heitzman
22 Questions to Ask an SEO Agency Before You Hire Them
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Ecommerce, SEO
Adam Heitzman
How to Optimize Your Product Pages for SEO – PDP Optimization
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