December 10, 2014
Plain and simple, the biggest thing small business owners are going to need to focus on at the start of the New Year is mobile optimization. According to an Innovative Thinking compilation, 61% of American adults currently own a smartphone, which equates to nearly 143 million smartphones in total (1.75 billion worldwide). As you’ll see below, those phones are really changing the marketing space for small business owners.
Whether you already have a mobile strategy in place or you’re just now putting together a website and monitoring your mobile analytics, the statistics are very clear—mobile is going to be bigger than ever. Below are some of the most eye-opening statistics we saw reported in 2014 (and one from 2013) from a variety of different sources, many of which offer a few projected numbers for the future:
Check out this article written last year on the same topic. You’ll notice that a lot of the projections for 2014 were correct, and in some cases were even lower than what we ended up seeing in 2014.
Although some of the statistics above do discuss projections, it’s safe to say that mobile is a trend that’s moving nowhere but upwards. For a list of even more statistics including content marketing, social media, video marketing numbers, and more, I highly recommend this article.
The takeaway is easy: Mobile search not only matters, but it is pretty much unavoidable if you want your business to continue to succeed (and that goes for just about every type of company). Have a responsive web design, pay attention to your mobile load time, the content you’re offering on mobile, the actually design you’re using (are the buttons or text too small?), when your audience is searching on mobile, what pages they land on most often, and more. Learn about putting a mobile plan in place here, and get started as soon as possible.
If you’ve read any good mobile statistics recently, let us know in the comment section below.
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