May 7, 2013
Following SEO guidelines is incredibly important if you want your website to remain on the web and away from search engine penalties; however it isn’t easy as search engines continue to develop. It’s important that you follow specific guidelines for specific aspects of your company, and there are a few things that aren’t talked about nearly enough: sponsored content, ecommerce partnerships, and partner links.
SEO Guidelines: Sponsored Content
Sponsored content is something that has been in the news more and more as companies continue to grow their online presence. The idea here is that companies pay for content; no longer just ads. This helps to keep things flowing and helps to create targeted content. Flashing banner ads are no longer because the advertising is in the content. This helps the company advertising most obviously, but also helps create relevant content for readers, and helps give quality content to websites.
There are several SEO rules you will need to follow if you want to offer sponsored content on your website and remain penalty-free:
Sponsored content has been in the news quite a bit as it becomes more and more popular. You can learn about a few recent offenders in our previous blog post.
SEO Guidelines: Partner Links
Partner links differ from sponsored links because they are not paid for; however the links might be there because the company is a partner of the website. In other words, these links aren’t earned either, so Google isn’t going to be overly happy. Partner links work well when it comes to finding new customers and creating an audience, but you have to be careful when using these links (whether it’s in the sidebar, above the footer, etc.) so as not to get penalized by Google.
There are a few steps you need to take to make this happen:
SEO Guidelines: Ecommerce Partnerships
Ecommerce content (and links within that content) is typically found in the form of reviews and guides for a specific product. Partnering with an ecommerce site means that you will be using affiliate links within your content, which again, just won’t work for Google. So what’s the solution? Treat these links like you would sponsored content and use a nofollow. You can never go wrong with a nofollow tag.
SEO Guidelines: What to Consider when Outsourcing
If you don’t have the time or bandwidth to build links yourself, you should probably hire a reputable link building service. How do you know if they are reputable?
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