October 24, 2011
The Internet has been buzzing this weekend about an article that appeared in The Wall Street Journal that states Google may have some interest in purchasing Yahoo. The article states that officials from Google have asked financial firms to help them with the deal. This report comes just a couple of days after reports that Microsoft as also interested in buying Yahoo and that Chinese Internet company Alibaba also had an interest.
While Google may be interested in purchasing Yahoo, company officials will have many hoops to jump through with the federal regulators because of potential antitrust violations. However, let’s look at what could happen and how it could change the Internet if it finds financing and the deal is approved.
Many of Yahoo’s challenges have not come from Google, but from social networks like Facebook and Twitter who can get information to millions of people with a post and click. Google has also struggled to compete with social media. Whoever purchases Yahoo will have to consider social media when building a new plan for success. No matter what happens with Yahoo, it’s likely to change the Internet.
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