April 26, 2017
When it comes to choosing an SEO agency to entrust with your website and/or online strategy, it can be difficult to know if you’re choosing the right company. Scams are everywhere, and it’s already hard to get past the no-guarantees nature of SEO services when hard-earned money is on the line and you can’t be sure of a long-term payoff. Plus, prices vary so much from agency to agency, so how do you know if one is ripping you off or another is too good be true?
While the right SEO agency for a business will depend on the specific needs of a brand, there are some steps that make the process easier. But first, there are a couple of important things to understand:
Not all SEOs do the same thing.
Part of price variation from agency to agency is due to the fact that not all SEOs do the same thing. One agency might specialize in PPC while another strictly focuses on organic search. One agency might cater specifically to franchise businesses while another focuses on smaller, local businesses. An SEOs price range is something that’s been developed to reflect the depth and scale of service they offer, and in most cases, they’re happy to address a potential client’s monetary concerns and explain the logic behind their pricing.
The work you do beforehand can save you time, energy, and sometimes money.
The worst SEOs want you to approach them with as a blank slate, and the best SEOs want you to come ready to explain the what and why behind your goals. When you approach SEO service providers with general and shallow goals, such as climbing rank or increasing traffic, it shows that you haven’t considered what it is you’re really trying to achieve and, more importantly, why you’re trying to achieve it. This makes you vulnerable to shady SEO service providers because it allows them to dictate your goals in a way that makes you an easy profit. That’s why doing your homework beforehand can help protect you from not so great SEOs and prepare you for the right SEO agency for your business.
Bearing these two things in mind, here’s some of the best advice on how to choose the right SEO company for your business.
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