The 18 Best Digital Marketing Agencies for Franchises in 2026

Editor’s note: This post was originally published in January 2024 and was recently updated in January 2026 for accuracy and comprehensiveness.

Franchise growth looks simple from the outside. In reality, it is a constant balancing act between protecting the brand and supporting individual locations that all operate a little differently.

When you are managing dozens or hundreds of locations, small cracks add up fast. Listings fall out of sync. Images get reused or downgraded. Local marketing efforts drift off-brand or create compliance risks that affect the entire system, not just one franchisee.

That is where the right franchise marketing agency becomes critical. You need a partner who understands scale, governance, and local execution and can turn those moving parts into a repeatable system that actually works.

In this guide, we reviewed and ranked the top digital marketing agencies for franchises heading into 2026 to help you identify the partners best equipped to support growth without sacrificing control.

The 18 Best Digital Marketing Agencies for Franchises

• HigherVisibility: Best Overall
• NinthRoot
• Franchise Marketing Systems (FMS)
• IgniteVisibility
• Strategic America
• Scorpion Marketing
• Curious Jane
• Amra & Elma
• Lead PPC
• BrightPink Agency
• Thrive Internet Marketing Agency
• 919 Marketing (Now Tidehouse Agency)
• Location3
• Netsertive
• Elysium Marketing
• Consumer Fusion
• Goodway Group
• Reshift Media

For more detailed information about each agency and what makes them so great at franchise marketing, read through each description.

1.   HigherVisibility

 

Best for: Comprehensive franchise marketing 

Headquartered in: Memphis, Tennessee 

Clients we’ve worked with: HOTWORX, Ziebart, Orange Theory, Lawn Doctor, Pure Barre, Caliber Collision, ScripHessco, Restoration Roofing 

Industries we serve: B2C, B2B, DTC, ecommerce, fintech, SaaS, law, automotive, home builders, and more. 

Years in business: 16+ years. 

Credentials: 

• SEO Agency of the Year by US Agency Awards (2025)
• SEO Agency of the Year by Search Engine Land (2024)
• Best Full-Service SEO and SEM Agency by Forbes Advisor (2023)
• #1 SEO Agency by BestSEOCompanies.com (2023)
• Top Digital Agency by DesignRush (November 2023)

Why HigherVisibility? 

HigherVisibility is a full-service franchise marketing agency that focuses on growth. Not in terms of our marketing activities, but in terms of how those activities align with how your franchise business actually grows. 

For example, we won’t launch paid campaigns if you already have visibility in your local markets. We’ll instead optimize your Google Business Profile (GBP) and website landing pages so you can keep ranking. 

This is also the philosophy behind our strategy, the Targeted Growth System®. The framework starts with outcomes: who you need to reach, how they search and decide, and where revenue is won or lost across your funnel. Everything ladders up to that. Here’s a brief overview of this framework: 

1. Who your real buyer is: Here, we want to know the problems that trigger their search queries, what makes them convert or walk away, and whether they have different buying intent based on their local market (and what those differences look like). 

2. We find opportunities: Instead of working with a bunch of keywords, we audit your content library to find high-intent keywords your competitors are not looking at, and look for pages with unrealized conversion potential. 

For context, we try to see if you’re creating too much content that doesn’t convert because they’re more top-of-funnel content than bottom-of-funnel-content. 

All these help us prevent content bloat so that every content we publish ties into your target audience’s decision making process.

3. Connected execution: Here, we ensure SEO, conversion rate optimization (CRO), and paid ads aren’t siloed. That is, we think through how each piece can convert based on CRO insights, and we also use data from our paid ads to choose high-value keywords that can increase organic performance. Especially if they had performed well in paid search. 

Lastly, we focus on lead quality, business impact of our work, and revenue. This way, you get the best bang for your buck, and see changes in your business. 

A worthy mention: We also think about how platforms like Google AI Overviews, Chat GPT, etc. retrieve, evaluate, and reuse our client’s information. So we optimize your site for visibility in these platforms, so you can be mentioned where it matters. Check our work here and or call our toll free line to chat about how we can help.

2.   NinthRoot

Best for: Digital marketing for multi-location and franchise businesses 

Headquartered in: Saratoga Springs, Utah 

Clients they’ve worked with: Footprints Floors, Dog Training Elite, Rush Bowls, Dapper, Lemon Tree Hair Salons, Zerorez, Great Harvest Bread 

Industries they serve: Franchise and multi-location businesses across various sectors 

Years in business: 16 years 

Credentials: N/A

Why NinthRoot?

NinthRoot specialize in multi-location businesses and help create localized strategies for each market while maintaining brand consistency. 

For example, if you own a bakery franchise with 10 locations, NinthRoot doesn’t run the same campaign everywhere. They understand that a location near a university targets students who would prefer morning coffee and pastry deals promoted through Instagram over people in residential areas. 

Because of this, their strategy is to create specific campaigns for each location, such that each location gets: 

• GBP optimization for local search queries
• Targeted online advertising based on local demographics and competition. 
• Community engagement campaigns (sponsoring local events, partnering with nearby businesses). 
• Social media content that references local landmarks, events, and culture. 
• Local SEO targeting neighborhood-specific keywords. 

This approach saves ad budget and helps you maintain brand consistency even if the messaging is different because of the different local markets.

3.   Franchise Marketing Systems (FMS)

Best for: Franchise development and franchisee lead generation

Headquartered in: Atlanta, Georgia

Clients they’ve worked with: Anytime Fitness, Matco Tools, Two Men and a Truck, Visiting Angels, Cricket Wireless, Rosati’s, etc. 

Industries they serve: Home services, retail, food and beverage, business services, healthcare

Years in business: 16 years (founded 2009)

Credentials:

• Listed among top 20 franchise marketing agencies (2025)
• 20% increase in franchise agreements for home services client

Why Franchise Marketing Systems?

FMS specializes in franchise development and marketing consultancy. They help businesses structure their franchise model, generate franchisee leads, and expand into new markets.

The founder, Chris Conner, spent years at Francorp, a franchise consultancy agency, before starting FMS. This background helps his agency advise businesses on how to build a reliable franchise model. 

This specialization also means they understand franchise disclosure documents, franchise agreements, and FDD compliance requirements that generalist marketing agencies don’t. 

FMS combines franchise sales strategy with lead gen, with a process that addresses the franchisor-level marketing (attracting franchisees) and system-level infrastructure (ensuring new franchisees succeed once they join). 

FMS is for businesses looking to franchise for the first time or existing franchises struggling to get recognition in new markets.

4.   IgniteVisibility

Best for: Comprehensive digital marketing solutions for franchise companies

Headquartered in: San Diego, California

Clients they’ve worked with: Experian, Church’s Texas Chicken, Jazzercise, The Knot, TBC Corporation, Batteries Plus. 

Industries they serve: Ecommerce, B2B, B2C, healthcare, finance, education, and more

Years in business: 12 years

Credentials:

• Top SEO Company by Clutch (2024)
• Microsoft Advertising Elite Partner (2024)
• Named the #1 paid media company in the USA by The Manifest
• Entrepreneur’s Top Franchise Suppliers 7 Years in a Row (2024)

Why IgniteVisibility? 

IgniteVisibility is a results-driven agency with expertise in SEO, paid media, social media marketing, and email marketing. They help multi-location brands increase visibility and achieve measurable results. 

Their approach starts with national-level strategies to achieve consistency, visibility, and growth across all locations. It then trickles down to the local franchisees, where their strategy is to help these locations generate quality leads and convert them to customers. 

They also offer franchise development services so that your business can acquire more franchise locations. Their approach is to create a persuasive, well-optimized franchise website and use social media marketing, SEO, and paid media to attract new franchisees. 

Just like with HigherVisibility, they promise a lot of satisfied and loyal customers who will drive repeat business. 

5.   Strategic America

Best for: Franchise brand consistency

Headquartered in: West Des Moines, Iowa

Clients they’ve worked with: Lennox, Iowa Lottery, Nebraska Corn, Kum & Go, American Heart Association. 

Industries they serve: Franchise systems, dealer networks, national brands with local presence

Years in business: 45+ years (since 1980)

Credentials:

• 2023 Gold Aster Award 
• Ranked in the top fifteen percent of all independent agencies nationwide
• Multiple Annual Telly Awards (2023, 2024)
• 2023 Better Business Bureau’s Integrity Award

Why Strategic America? 

Strategic America is known for their digital and traditional advertising strategies. For more than four decades, they’ve partnered with national brands to help them achieve brand consistency and navigate the nuances of messaging to unique local audiences. 

They specialize in digital and traditional advertising, data analysis and insights, public relations, direct response copywriting, and creative/branding solutions. They also have experience working with emerging franchise systems and established multi-location brands. 

Strategic America is a good fit if you need a franchise marketing agency that understands digital and traditional media.

6.   Scorpion Marketing

Best for: Digital marketing for local businesses

Headquartered in: Salt Lake City, Utah

Clients they’ve worked with: Evergreen Plumbing & Mechanical, ServiceOne Air Conditioning & Plumbing, Hamilton Clarke, Hembree Heating & Air Conditioning, Carpenter & Zuckerman

Industries they serve: Home services, healthcare, law firms, franchises

Years in business: 24 years

Credentials:

• Winner BIG Innovation Awards (2024)
• Winner of The Spammy Awards (2023)
• Premier Google Partner

Why Scorpion Marketing? 

Scorpion provides services such as SEO, digital advertising, website management, listing management, social media optimization, and reputation monitoring to franchises. 

They also have a proprietary platform, RevenueMAX, that uses AI to track campaign performance in real time. This helps you see which local markets are converting and which aren’t, and adjust the campaign accordingly. This oversight and swift management ability matters for franchises because you need brand consistency across all locations and still allow individual franchisees optimize for what works in their market. 

7.   Curious Jane

Best for: Franchise lead generation

Headquartered in: Lakeland, Florida

Clients they’ve worked with: FedEx, Kumon, Subway, Neighborly, Focus Brands, Winmark, The Grounds Guys, Glass Doctor. 

Industries they serve: Automotive, business services, cleaning and maintenance, education, financial services, restaurants, retail, home services, and more

Years in business: 22 years 

Credentials:

• They’re on Inc. 5000 list 
• Top awardees in the Franchise Business Review’s Franchising@WORK Awards 
• Entrepreneur Top Franchise Supplier (2023) 

Why Curious Jane? 

Curious Jane is a franchise marketing agency that specialises in serving entrepreneurs in the United States and Canada. 

What sets them apart is their all-in-one approach to franchise marketing and “deep expertise” of franchise development. Instead of requiring multiple agencies for franchise development marketing, national campaigns, and local SEO, Curious Jane provides an integrated solution. And they focus on making the founders of these franchises thought leaders in their industry. 

Their services include digital marketing, social media management, creative branding aligned with the franchisor’s identity, media buying, and web design. All these help them deliver everything a franchise needs to thrive. 

8.   Amra & Elma

Best for: Social media optimization 

Headquartered in: New York City, New York 

Clients they’ve worked with: Netflix, Nestle, Bvlgari, Olay, Pfizer, Uber, Avon, Wells Fargo, Haney, Huawei 

Industries they serve: Real estate, hotel, government, pharma, tech, beauty, travel, gaming, wellness, SaaS, education, and more 

Years in business: 13 years

Credentials:

• Featured in major publications like Forbes, Fox News, CNN, WSJ, Bloomberg, Business Insider, The Washington Post

Why Amra & Elma? 

Founded by celebrity influencers, Amra & Elma (A&E) is an agency that helps businesses create a powerful social media presence and establish authority in their industries. 

The agency combines innovative strategy, data analysis, and creative execution to ensure success of their clients. Their strength is in social media marketing, influencer campaigns, content production, media buying, among others. They also offer growth-focused services include: 

Media buying

Photo production

Branding

Events

Video production

Public relations

SEO

9.   Lead PPC

Best for: Franchise advertising

Headquartered in: Spanish Fork, Utah

Clients they’ve worked with: Roberks, Mooyah, Costa Vida, Tapout Fitness, Diesel Barbershop, WaveMAX Laundry, Advanta Clean

Industries they serve: Franchises across various sectors

Years in business: 15 years

Credentials:

• Facebook Marketing Partner
• Bing Partner
• Managed campaigns for over 300 franchise brands

Why Lead PPC? 

Lead PPC focuses on pay-per-click (PPC) advertising for franchises. Whether you’re a franchisor who wants to attract new franchisees or a franchisee who needs to increase leads to your local store, Lead PPC has solutions to meet your goals. 

Although they’re not a full-service franchise marketing agency, they’ve carved out a niche as experts in PPC franchise advertising. 

They’ve managed campaigns for over 300 franchise brands, and have implemented effective strategies on platforms like LinkedIn, Bing, Facebook, Google, and Instagram. 

An interesting part of their service is that they use value-based pricing, so you only pay for the services provided to your business.

10.  BrightPink Agency

Best for: Franchise marketing strategy

Headquartered in: Coral Springs, Florida

Clients they’ve worked with: PuroClean, Central Bark, ohDEER, SFCRI, Owl Be There, Tutor Doctor

Industries they serve: Franchises, nonprofits

Years in business: 18 years

Credentials:

• 2024 Business Excellence Award 
• Multiple 2024 MUSE Design Awards
• Gold Stevie Award in 2019 for PuroClean’s UI design
• Top 30 Digital Marketing Agencies in Florida by DesignRush (2021)

Why BrightPink Agency? 

Bright Pink Agency helps franchise networks, local businesses, and nonprofits to clarify their brand message and use storytelling to acquire new customers. 

Like every other agency, they start with a website strategy. Then they provide web design & development services if you need to further optimize your website for visibility. They also help you rank on AI search engines, so we get to dominate the traditional and “modern” search engines. Their mission is to craft cohesive marketing strategies that maintain franchise brand consistency and increase growth and revenue for franchisors and franchisees.

11.  Thrive Internet Marketing Agency

Best for: Full-service franchise marketing

Headquartered in: Dallas, Texas

Clients they’ve worked with: Restoration 1 Franchise, Salon Works, Bluefrog Plumbing + Drain, and The Driveway Company. 

Industries they serve: Franchises, healthcare, legal, ecommerce, B2B, and more. 

Years in business: 20+ years (since 2005). 

Credentials: 

• Top Digital Marketing Agencies 2025 by Clutch
• National Excellence 2025 in the United States by UpCity
• Silver Telly Award for 2025
• National Excellence 2025 in the United States by UpCity

Why Thrive? 

Thrive Internet Marketing Agency is a franchise-focused, full-service digital marketing agency that understands the challenges franchise systems face. More specifically, they know it’s hard to maintain brand consistency across locations and still give autonomy to local markets.

Thrive’s team starts with a franchise SEO audit to know the state of your websites. They then offer services such as paid advertising, social media marketing, web design, conversion rate optimization, and content writing, just like at HigherVisibility. 

Their franchise marketing goal is to provide franchises with top-level visibility and achieve brand consistency in all their markets.

12.  919 Marketing (Now Tidehouse Agency)

Best for: Early-stage franchises

Headquartered in: Holly Springs, North Carolina

Clients they’ve worked with: Zaxby’s, Teriyaki Madness, Scooter’s Coffee, Closets by Design, NC Assist Loan, College Foundation of North Carolina

Industries they serve: Franchise brands, nonprofits, healthcare, education, and more

Years in business: 30 years 

Credentials:

• Top Content Marketing Agencies by Clutch (2021)
• Google Partner
• Meta Business Partner
• Facebook Blueprint Certified Buyer
• Moz Recommended Company

Why Tidehouse Agency? 

Tidehouse Agency provides brand strategy, public relations, social media marketing, digital marketing, and content creation services. 

They do this by creating stories for your brand, which they tie into how people perceive your brand and decide to work with you. They do things like brand audit, audience segmentation, and messaging framework so they can find out core story and voice with scalable clarity 

They work specifically with early-stage franchises (1-50 locations) that need simultaneous brand awareness across all locations. Tidehouse Marketing helps them create content that attracts customers and potential franchisees, manage PR that positions them as an emerging brand, and run campaigns that prove your model works before scaling nationally. 

13.  Location3

Best for: Multi-location digital marketing strategy. 

Headquartered in: Denver, Colorado. 

Clients they’ve worked with: Carquest, Mathnasium, Mountain Mike’s Pizza, UFC Gym, and Wild Birds Unlimited. 

Industries they serve: Franchise systems, multi-location businesses across various sectors. 

Years in business: 26 years (since 1999). 

Credentials: 

• International Franchise Association (IFA) member since 2008
• Recognized as a preferred franchise marketing partner by industry organizations. 
• Won three Franchise Innovation Awards in 2022 
• 2024 Inc. Regionals Award honoree for the Rocky Mountain Region

Why Location3? 

Location3 helps businesses that operate in 50+ locations update business information automatically across every location. 

Through Localact, you can make changes on all your GBPs across multiple locations at once, which helps you avoid inconsistencies from manually tweaking them. 

The platform also manages:

• Business listings across Google, Bing, Apple Maps, and 50+ directories. 
• Location-specific landing pages that maintain brand standards and still target local keywords. 
• Review monitoring and responses at scale. 
• Performance tracking by individual location, region, or nationally. 
• Local advertising across paid search, social, and programmatic channels. 

All these allow corporate management oversight and effective marketing control for franchisees. 

For the most part, Location3 prevents the chaos of decentralized marketing and avoids the rigidity of a one-size-fits-all corporate campaign.

14.  Netsertive

Best for: Multi-location digital advertising management

Headquartered in: Morrisville, North Carolina

Clients they’ve worked with: America’s Mattress, Threshold Brands, Ziebart, Mosquito Shield, DreamMaker Bath & Kitchen, etc. 

Industries they serve: B2C companies with 25+ locations across retail, food service, automotive, healthcare, home services

Years in business: 16+ years

Credentials:

• Top Franchise Marketing Supplier by Entrepreneur (2025 – 4th consecutive year)
• Stevie Awards for Sales & Customer Service
• NC Tech Awards (2023)

Why Netsertive? 

Netservice helps franchises automate local campaigns in many locations. With its Multi-Location Experience (MLX) Platform, franchises with 25+ locations can create local campaigns for their different locations without manually configuring the budgets or creating ads. 

This way, when you need Facebook ads for 50 franchisees, the platform can generate location-specific creative, targeting, and budget automatically within your corporate brand guidelines. 

Every franchisee can track their location’s performance through a real-time dashboard. 

Netservice also recently launched Dynamic Insights, an AI that analyzes call recordings and leads data to provide patterns across locations. If multiple franchises get calls asking about a service you don’t advertise prominently, the AI flags it so you can adjust messaging network-wide or train staff accordingly.

15.  Elysium Marketing

BBest for: Food and restaurant franchise marketing

Headquartered in: Ambler, Pennsylvania

Clients they’ve worked with: Panera Bread, Sharkey’s Cuts for Kids, Yogurtland, Ziggi’s Coffee

Industries they serve: Food and restaurant

Years in business: 10 years

Credentials:

• Top Digital Marketing Agencies by Rankwatch (2024)
• Member of the International Franchise Association
• Certified Shopify Partner

Why Elysium Marketing? 

Elysium Marketing Group is a full-service marketing agency that specialize in franchise and food industries. They have award-winning designers to create (and elevate) your brand, and increase lead gen with their digital marketing strategies. They work with franchisors for their franchise development needs and franchisees for their local market needs. 

Their services include: 

Developing cohesive visual identities to strengthen brand recognition.

Marketing strategy to achieve brand awareness and sales. 

Creating systems to manage customer interactions and automate marketing efforts. 

Creating engaging and user-friendly websites that reflect the brand’s identity, and lastly,

16.  Consumer Fusion

BeBest for: Online reputation management

Headquartered in: Carlsbad, California

Clients they’ve worked with: College Hunks Hauling Junk, The Cleaning Authority, Senior Helpers, The Dripbar, Weed Man, Tint World

Industries they serve: Franchise systems, multi-location businesses, SMEs, and large enterprises

Years in business: 12 years

Credentials: N/A

Why Consumer Fusion? 

Consumer Fusion is an online reputation management platform for franchises. Their AI probability system scans negative reviews, flags them (think fake reviews, competitor attacks, and policy-violating posts), then advocates with Google, Yelp, Facebook, and other platforms to get them removed. 

This helps franchises with multiple locations avoid fake reviews that can drag down the entire brand. Consumer Fusion also allows you to monitor all locations from one dashboard, alerts you when suspicious reviews appear, and handles the removal process. Beyond review removal, they manage local SEO and directory listings across 50+ platforms. For multi-location brands, this means consistent NAP (name, address, phone) data across Google Business Profile, Yelp, Apple Maps, Bing Places, and industry-specific directories to prevent the SEO damage caused by inconsistent information.

17.  Goodway Group

Best for: Programmatic advertising and digital marketing for franchise businesses

Headquartered in: New York City, New York

Clients they’ve worked with: Dr. Pepper, Kubota, Honey Dew, Tacori, Anytime Fitness

Industries they serve: Franchise systems, multi-location businesses, automotive, CPG, healthcare, and more

Years in business: 96 years

Credentials:

• Winner Programmatic Power Player by Ad Exchanger (2024)
• Best Overall Marketing Analytics Solution by Martech Breakthrough (2022)
• Best Use of Technology by an Agency by Ad Exchanger (2021)

Why Goodway Group? 

Goodway Group provides programmatic advertising and comprehensive marketing solutions for businesses. When you run ads for multiple locations, do you split the budget equally across all markets, or allocate more to high-opportunity areas? 

With Goodway Group, their programmatic advertising platform lets you automate ad buying and optimization across display, video, connected TV, and social media, and it adjusts budget in real-time based on performance. If your Chicago locations convert at 5% and your Phoenix locations convert at 2%, the system automatically shifts more budget to Chicago. 

This helps you save money on ads, so you’re neither over-investing in low-performing markets or under-investing in high-opportunity ones.

18.  Reshift Media

Best for: International franchise marketing and development

Headquartered in: Toronto, Canada

Clients they’ve worked with: Pizza Hut, M&M Food Market, Dogtopia, The UPS Store, Lemon Heaven, and 200+ franchise brands

Industries they serve: Home services, fast casual dining, pet care, retail, and various franchise systems across 22 countries

Years in business: Information not publicly available

Credentials:

• Global Franchise Award for Best Marketing & PR Firm (2023, 2024, 2025 – three consecutive years)
• Entrepreneur’s Top Franchise Marketing Suppliers (2025 – third consecutive year, ranked #2)
• Stevie® Awards: Silver for Company of the Year – Advertising, Marketing and Public Relations (2025)
• Stevie® Awards: Gold for Marketing Disruptor of the Year (2025)

Why Reshift Media? 

Reshift Media specializes in social media, search marketing, design, and development for franchise brands. 

With a 50+ person in-house team, they handle everything from software development to influencer marketing for many franchise clients. This is especially useful for agencies that need web developers, a social media agency, a search firm, and a design studio lumped into one service agency. 

Their main services include:

• Social media management and influencer marketing
• Search engine marketing (SEO and paid search)
• Website and mobile app development
• Custom software development for franchise systems.

Why Do You Need an Agency with Franchise Experience?

They understand the problems you could have and how to solve them. This is because franchise marketing has a different set of challenges single-location businesses don’t have. 

For context, a franchisor can market the product as premium while the franchisees are cutting costs to compete with cheaper alternatives in a local market. As you imagine, that would dilute the brand perception. 

With a franchise marketing agency, they understand how to 

• Unify brand voice across your different local markets, 
• Optimize your GBPs across all localities, and 
• Experiment with different strategies that can expand your franchise brand and also achieve success for your franchisees. 

This will lead to a franchise business with a cohesive brand identity and franchisees who can modify the tactics to their specific market conditions. 

Read more: Why you should work with a franchise marketing agency.

Tips on Hiring the Right Franchise Marketing Agency

Finding the right agency requires more than browsing websites and reading sales pitches. You need to: 

1. Be clear about your goals

“We need more customers” is too vague. Be specific: Do you want to get more customers to existing locations or you want to build a brand so that individuals can approach you for franchising opportunities? 

Different agencies specialize in different outcomes. And different outcomes also require different strategies. 

So you must know what you want to shortlist franchise marketing agencies that can help. 

2. Use your network 

Ask other franchisors which agencies they use and why. Focus on franchises similar to your industry, have similar location count, or are at a comparable growth stage.

Ask specific questions like: 

• How quickly did you see results? 
• Which services delivered the best ROI? 
• How does the agency handle franchisees and their GBP locations? 

All these help you know the questions to ask potential agencies when you’re ready to hire one. 

3. Use targeted searches

Instead of searching “franchise marketing agency,” search “franchise marketing agency for (your industry)” or “franchisee lead generation agency” or “multi-location SEO services.”

This filters agencies with relevant experience from generalists.

4. Ask for detailed proposals

When you have a shortlist of agencies, book a session and talk through your goals. Then ask for a rundown of how they could help you, and for the potential cost of retaining their services. 

You can then decide on which agency to settle for based on how their responses satisfy you. 

5. Finally, ask questions that reveal their process

Before signing a contract, or during the call about their proposed plan, ask questions about how they would help maintain your brand identity and also meet the needs of local markets. This way, they’ll walk through their most successful strategies and you’ll decide if it’s what you want. 

You can also ask question such as: 

• What experience do you have with franchises similar to mine in size (e.g., 25+ locations) and industry? 
• Can you share case studies of franchises where you’ve balanced corporate brand consistency with local market customization? 
• How do you automate localized ads, budgets, and landing pages while enforcing brand guidelines without manual approvals? 
• What average ROI metrics do you value, and we should focus on? 

You can ask more questions. But basically, these questions help you find the best franchise marketing agency for your business.

Further reading: How to Choose an SEO Agency That Aligns with Your Goals