SEO Features that Every E-Commerce Platform Should Have

Finding the right e-commerce software can be overwhelming because there are so many choices and you’re dealing with so many different pages, so it helps to break it up into sections. Think about what you want your e-commerce software to do in terms of SEO first, and go from there. SEO, or search engine optimization, is one of the most important aspects of running a website because it helps you to gain visibility. The more that people are able to find your website on Google, the more people who will click and hopefully convert. Fortunately when you stop and consider what SEO features are needed in this software, things don’t seem so stressful.

Top SEO Features for Any E-Commerce Software

The first thing to understand is what e-commerce software and an e-commerce platform is in the first place. The truth is, not every company needs this type of system to succeed. Companies that offer electronic transactions, typically retail shops, are often larger and need the extra help to process these requests. You want this software to cater to SEO so that people can easily find these pages when searching for keywords related to your company. It’s as simple as that.

Below are a few SEO features that you should look for in Ecommerce software:

  1. Meta Tag Customization. Most offers this capability but many still lack the ability to change all the way down to the product level. You will want to make sure that all of your descriptions and titles for search engines are unique, so it’s important that you can easily go back and make changes if necessary. Having software that only gives you one chance to get this right could come back and hit you (Google hates duplicate content or content that seems unoriginal), so customization is important.
  2. Google Analytics. This is probably the most important aspect of Ecommerce when thinking about SEO factors. Google analytics allows you to see where your pages are getting clicks and help you determine where you can improve your pages. In other words, software that offers this feature will allow you to learn more about the behavior of consumers.
  3. Image Handling. Images are a huge part of your webpages, and you want to make sure they are optimized correctly. You will want to make sure that images keep the same URL even when certain images are cycled within a particular page, and image handling will allow you to make this happen.
  4. Taxonomy for your Site. An Ecommerce platform should allow you to create brand and category taxonomy with categories and subcategories. This will help the navigation of your site and improve your SEO.
  5. XML Sitemap. Once you have a sitemap ready to go, you can submit your website to Google Webmaster tools and begin gathering data and gaining visibility through SEO. Sitemaps are simply shortcuts for search engines to notice new content and index that content. You can learn more about creating a XML sitemap here.
  6. Redirect and URL Control. The URLs are a bit tricky when it comes to an Ecommerce site. You will want to be able to make sure your URLs are SEO friendly, and you’ll want to be able to redirect URLs if you ever delete a page on your website (to avoid dead pages and links).

Finding these SEO features should be one of the first things that you look for in Ecommerce software. However, it’s important you also remember that you want your software to cater to readers and not just search engines. Make sure you like the layout, and make sure that it allows you to be creative and give your readers what they want.

Are there any SEO features that you think every Ecommerce platform should have? Let us know your thoughts in the comments below.

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