June 18, 2013
Whether you’re a government agency, non-profit organization, or have a really unique product you invented on your own, it’s easy to say that you don’t have any competition. You’re the only company of your kind in existence, or at least in your area, so when people need your product or services it’s a no-brainer. This then brings up the question of SEO. SEO is about creating visibility for your company on search engines so that relevant customers will find you, click around on your website, and hopefully turn into a sale. It is therefore easy to ask yourself: If my company has no competition, is there any point in spending money on SEO campaigns?
Top Reasons Why Companies Without Competitors Still Need SEO
The answer to this question all boils down to what SEO really means and what it can really offer. Sure it is a great way to set yourself apart from the competition and rank above all of those competitors on a SERP, but there are other benefits to SEO. A few of the reasons SEO would still be beneficial for businesses with little to no competitors include:
It’s important to understand that you don’t necessarily have to hire an SEO agency or spend a lot of money on your SEO campaign if you just have a few competitors. SEO is still important, but there are other things you may want to put higher on the priority list. Still take it seriously, but don’t feel like you need the best SEO help out there in order to be successful (like many other companies do). Try it on your own first and maybe find the help of a smaller agency, and you should be set to go.
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