website-logo-dark website-logo-light
  • Services
    menu-item-icon
    SEO Services
    Become unmissable in search results.
    menu-item-icon
    Local SEO Services
    Start dominating your local market.
    menu-item-icon
    Ecommerce SEO Services
    Sell more products with SEO.
    menu-item-icon
    Website Design Services
    Make your website a memorable experience.
    menu-item-icon
    Link Building Services
    Build authority with high-quality backlinks.
    menu-item-icon
    Franchise SEO Services
    Grow and protect your franchise brand .
    menu-item-icon
    PPC Management Services
    Reach consumers when they’re ready to buy.
    menu-item-icon
    Facebook Ads
    Target your ideal audience on Facebook.
    menu-item-icon
    Google Ads
    Dominate with targeted search and display.
    • menu-item-icon
      SEO Services
      Become unmissable in search results.
    • menu-item-icon
      Local SEO Services
      Start dominating your local market.
    • menu-item-icon
      Ecommerce SEO Services
      Sell more products with SEO.
    • menu-item-icon
      Website Design Services
      Make your website a memorable experience.
    • menu-item-icon
      Link Building Services
      Build authority with high-quality backlinks.
    • menu-item-icon
      Franchise SEO Services
      Grow and protect your franchise brand .
    • menu-item-icon
      PPC Management Services
      Reach consumers when they’re ready to buy.
    • menu-item-icon
      Facebook Ads
      Target your ideal audience on Facebook.
    • menu-item-icon
      Google Ads
      Dominate with targeted search and display.
  • About
    menu-item-icon
    About Us
    Learn what HigherVisibility is all about.
    menu-item-icon
    Management Team
    Leadership helping to drive our clients success.
    menu-item-icon
    Contact Us
    Need to get in touch with us?
    Client Reviews
    See what our clients are saying!
    • menu-item-icon
      About Us
      Learn what HigherVisibility is all about.
    • menu-item-icon
      Management Team
      Leadership helping to drive our clients success.
    • menu-item-icon
      Contact Us
      Need to get in touch with us?
  • Learn
    menu-item-icon
    Blog
    Learn tips, industry news, and research insights.
    menu-item-icon
    Free SEO Tools
    Access our public facing tools for better SEO.
    menu-item-icon
    SERP Snippet Optimizer
    See how your webpage looks in Google SERPs.
    menu-item-icon
    SEO CTR Grader
    Write Title Tags that increase your CTR.
    menu-item-icon
    Bulk Keyword Generator
    Automatically generate localized keywords.
    menu-item-icon
    Keyworddit
    The only Reddit keyword research tool.
    What is SEO?
    The Beginner's Guide to Search Engine Optimization
    • menu-item-icon
      Blog
      Learn tips, industry news, and research insights.
    • menu-item-icon
      Free SEO Tools
      Access our public facing tools for better SEO.
    • menu-item-icon
      SERP Snippet Optimizer
      See how your webpage looks in Google SERPs.
    • menu-item-icon
      SEO CTR Grader
      Write Title Tags that increase your CTR.
    • menu-item-icon
      Bulk Keyword Generator
      Automatically generate localized keywords.
    • menu-item-icon
      Keyworddit
      The only Reddit keyword research tool.
  • Who We Help
    menu-item-icon
    Franchise Brands
    We produce results for your brands!
    menu-item-icon
    Lawyers
    Get more clients for your law practice!
    menu-item-icon
    Ecommerce Businesses
    We can grow your Ecommerce sales!
    menu-item-icon
    Automotive Companies
    We drive new customers and revenue!
    menu-item-icon
    Financial Services
    Banking, Personal Finance, or Fin Tech!
    menu-item-icon
    Home Builders
    Sell more homes with our digital solutions!
    Other Businesses
    A sustainable future for your website.
    • menu-item-icon
      Franchise Brands
      We produce results for your brands!
    • menu-item-icon
      Lawyers
      Get more clients for your law practice!
    • menu-item-icon
      Ecommerce Businesses
      We can grow your Ecommerce sales!
    • menu-item-icon
      Automotive Companies
      We drive new customers and revenue!
    • menu-item-icon
      Financial Services
      Banking, Personal Finance, or Fin Tech!
    • menu-item-icon
      Home Builders
      Sell more homes with our digital solutions!
phone-icon
888.598.4449
Get a Free Quote
  • Home
  • Inbound Marketing for SaaS: 10 Proven Tips & Strategies
  • Insite Blog

Inbound Marketing for SaaS: 10 Proven Tips & Strategies

Adam Heitzman
Adam Heitzman
October 10, 2022
browser

For SaaS brands, inbound marketing is critical to the success of your marketing efforts. Here are some proven strategies to help close more deals.

For SaaS brands, inbound marketing is critical to the success of your marketing efforts. Inbound marketing allows you to interact with leads in a meaningful way that isn’t possible with outbound efforts, which helps you position your company as more than just a software provider, but a trusted partner.

Today, we’re going to look at some proven strategies and tips to improve your SaaS inbound marketing efforts to start seeing more qualified leads and closing more deals.

What is SaaS Inbound Marketing, and Why is it Important?

There are two schools of thought regarding marketing, push and pull (better known as outbound and inbound.)

The push is what happens when you force information about your product or service into the consumer’s mind. This marketing type refers to traditional advertising, like print ads, billboards, commercials, and cold calls.

This type of marketing has always been effective, but how effective? The fact of the matter is no one truly likes outbound marketing except for marketers. Nobody likes looking at ads or receiving cold calls. Nevertheless, they’re still an effective tactic for driving new business.

Then, there’s the pull. The pull (or inbound marketing) is all about pulling the customer towards you. Instead of forcing the customer to become aware of your service through intrusive marketing efforts, you provide the customer with something valuable (in most cases, content) that helps pull the customer towards your product or service.

Inbound marketing is effective because it removes the negatives associated with traditional marketing. Customers don’t want to feel like they’re being sold to, and they don’t like being interrupted by ads. Customers prefer learning about your offerings on their terms, in a way that’s designed to be helpful to them. In other words, it positions you and your customer on the same team.

Not only is inbound marketing effective from a customer acquisition perspective, but it’s also cost-effective. According to Hubspot, inbound leads cost 61% to generate compared to outbound leads. Inbound leads also free your sales staff from monotonous cold calls to instead focus on building relationships with qualified leads.

Saas Inbound Marketing Tips and Strategies

Without further adieu, let’s look more closely at some strategies and tips to begin applying to your inbound marketing strategy today to generate more leads and close more deals.

Know Your Customer

The most critical step when developing an inbound strategy is to become intimately acquainted with your ideal customer. Using effective buyer personas is the easiest and most effective way to ensure that the content you’re creating speaks to the needs, concerns, and goals of your ideal customer.

The best way to create an effective persona is to speak with your current customers and leads to get an accurate assessment of their demographics, business goals, and pain points to develop a better understanding of why they need your software.

With this information, you’ll have a much clearer idea of who you should be speaking to when you create inbound content.

Remember the Three C’s: Content, Content, and Content

Effective content is the lifeblood of effective inbound marketing. Many businesses lose sight of the operative word in the previous sentence, which is effective. Creating tons of content isn’t an effective inbound strategy unless that content is enjoyable, engaging, and informative. Above all, it needs to reach the correct audience. Here’s how you can accomplish this:

Keyword Research

Users discover new content in one of two ways. The content is shared with them by friends, family, or colleagues through social media or in conversation, or they discover it via a search on Google, Bing, or another search engine.

Content shared by word of mouth is ideal because it provides you with new eyes that could potentially become leads. It also lets you know that people are finding the content you’re producing useful and entertaining enough to share it with others.

To truly make a dent in your inbound marketing efforts, word of mouth alone won’t be enough to move the needle. You’ll also need to carefully optimize your content to attract users from search. To do that, you’ll need to target the appropriate keywords for each topic to ensure that the content becomes discoverable in Google.

There are tons of tools that can assist you with keyword research. Google’s Keyword Planner is available with a free AdWords account, UberSuggest from Neil Patel is another incredibly useful planning tool. There are also plenty of paid tools such as Ahrefs, which are widely used throughout the digital marketing and SEO industries.

When doing your keyword research, follow these practices:

  • Identify keywords that have relevance and value for your audience and business
  • Make sure the keywords you find have a high enough monthly search volume to make them worthwhile
  • Consider keyword difficulty rankings – try and target keywords with high search volumes that are less difficult to rank for
  • Look for keywords that you can easily expand into a topic relevant to your business or software

Find Ways to Make What’s Boring Fun

SaaS isn’t exactly the most glamorous business on earth. Many of the topics you’ll be covering aren’t especially interesting to the layman. It’s up to you to make this content engaging and fun without losing sight of the key takeaways that the content should provide the user.

Where possible, make use of infographics, charts and graphs, animations, how-to guides, and other elements that can bring your content to life.

Don’t Lose Focus on SEO

SEO is a critical component of content because it will allow people to find your content when searching for related topics on Google or other search engines.

You can spend tons of time and effort focusing on improving your site’s SEO, but for starters, you’ll need to ensure that you’re taking care of all the basics that are necessary for your content to rank well.

If you’re new to SEO, here’s a checklist of the basics all SaaS businesses need to address SEO wise once you’re finished developing your content.

  • Write an engaging and concise meta description
  • Ensure your main keyword appears in the title of your article
  • Use secondary keywords in the article’s subheadings and throughout the body content
  • Ensure your content follows proper heading hierarchy
  • Include plenty of internal and external links in your content

Use Your Social Channels to Amplify Content

Social media is an ideal tool for amplifying your content in front of the right audience. Today’s consumer is much more likely to trust what they’re seeing from friends, peers, and colleagues than from outbound marketing efforts.

Use social channels to amplify your content, and be sure to monitor posts, respond to questions or comments from other users, and engage in conversation with potential leads.

The key to using social media effectively is to ensure that you’re creating a presence on the platforms frequented by your target customers. This may mean skipping the Facebook and Twitter’s of the world in favor of more specific platforms, such as LinkedIn or Reddit.

Don’t Underestimate the Effectiveness of Email Marketing

An email marketing campaign can be one of the most effective ways to promote relevant content to your leads. In recent years, many marketers turned their nose at email marketing as a relic from the past. The truth remains that it’s an effective conversion tool that any business can take advantage of.

Studies suggest that email marketing delivers an incredible ROI of over 4400%, and while we aren’t expecting to see a return quite that impressive, it’s still one of the most effective SaaS marketing strategies.

You can maximize your email marketing efforts by following these tips:

  • Make sure your subject line is compelling enough that you’d want to open it
  • Ensure that any email you send is optimized for mobile devices
  • Take advantage of email personalization to further cement your relationship with the reader
  • Ensure synergy between your email marketing and landing pages to improve user experience

Consider Influencer Marketing

Over the past five years, influencers’ marketing power has exploded, and savvy businesses have been leveraging their audience and influence to put their products and content in front of an engaged audience.

Finding the right thought leaders in your industry is a great way to build your backlink profile for SEO, and since influencers are trusted members of their community, their recommendation is often all it takes to steer a qualified potential customer directly to your software, providing a major uptick in conversion rate.

Jumpstart Your Inbound Marketing with PPC Advertising

The process of inbound marketing generally takes more time to generate tangible results than outbound marketing does. It will also take time for your content to begin ranking organically in search.

You can jumpstart the process by investing in some PPC ads with Google AdWords, Microsoft Advertising, or on social media channels like LinkedIn. LinkedIn, in particular, is an effective way to increase awareness and website traffic, and the cost of advertising there is often significantly less than advertising with Google or Bing.

Nurture Your Leads Effectively

One of the primary goals of inbound marketing is lead nurturing. Ensure that the content you’re generating is being served to your various leads at the correct time in the buyer’s journey. Doing so will help keep your company in front of the customer’s mind, and it will also position you as a helpful authority in the field.

Final Word

Inbound marketing is one of the most effective tools for SaaS companies. Through inbound SaaS marketing efforts, you’ll increase traffic, generate qualified leads at a lower cost than outbound marketing, and position your company as an authority in your industry.

When it comes to SaaS inbound marketing, your success will be predicated on how well you understand your customers, the quality of content you can generate for potential customers, and how effectively you can get that content in front of the correct eyeballs.

When leveraged effectively, inbound marketing can be the most effective tool in your company’s arsenal.

Table of Contents
  • What is SaaS Inbound Marketing, and Why is it Important?
  • Saas Inbound Marketing Tips and Strategies
  • Final Word
chart-bar
Want a Free Digital Marketing Strategy Customized to Your Business?

Enter your email to get strategic insights, a plan of action, and pricing options.

Please provide a valid email address.

From Our Insite Blog

We believe that SEO requires an all-encompassing approach to ensure a sustainable future for your site and achieve your goal…. conversions.

swatch
Web Development
Adam Heitzman
Converting HTML to WordPress: Step by Step Tutorial
map
Paid Search
Adam Heitzman
Plumber PPC: Tips + Best Practices to Get Customers
swatch
Web Development
Adam Heitzman
Web Design for Manufacturers: Best Practices for Website Success
swatch
Web Development
Adam Heitzman
Enterprise Web Design: Elements Every Big Brand Website Needs
map
Paid Search
Adam Heitzman
PPC for HVAC Companies: PPC Services that Generate Leads
magnify
SEO
Adam Heitzman
Using eBooks to Help Improve Your SEO
avatar

A company that delivers results from the moment you start. I'm happy our company found them and I plan on working together for a long time to come. Thanks HV!

Nate Berges, Vice President
Get My Free Quote

Want a Free Digital Marketing Strategy Customized to Your Business?

Enter your email to get strategic insights, a plan of action, and pricing options.
Please provide a valid email address.
Send My Custom Strategy
check-yellow
Talking with other Digital Marketing Agencies? Contact us to learn what makes us the best!
facebook twitter LinkedIn youtube
website-logo-dark
HigherVisibility’s focus is to drive conversions through laser-focused targeting combined with an optimal post-click experience.
Get a Free Quote
Services
  • SEO Services
  • PPC Management
  • Website Design
  • Local SEO
  • Link Building
  • Ecommerce SEO
Services
  • Franchise SEO
  • Facebook Ads
  • Google Ads
  • SEO Auditing
  • Conversion Optimization
  • Reseller Program
Company
  • About Us
  • Careers
  • Blog
  • Free SEO Tools
  • Memphis Location
  • Privacy Policy
  • Sitemap
  • Contact Us
Who We Help
  • Franchises
  • Lawyers
  • Ecommerce
  • Automotive
  • Financial Services
  • Home Builders
  • Other Businesses
Call Us Toll Free : 888.212.4458
Email Us : info@highervisibility.com
6070 Poplar Avenue, Suite 760, Memphis, TN 38119
© 2022 HigherVisibility · A leading digital marketing agency.

phone-icon Prefer to call?

888.212.4458

Feel confident in the process and proud of the results. See why 100’s of businesses have trusted HigherVisibility since 2009. Our digital consultants are ready to discuss your needs.

You’re Custom Strategy is
One Step Away

Complete the form and get strategic insights, our plan of action, and pricing options.