Finding Niche Directories and How to Use Them to Your Advantage

By: Amanda DiSilvestro

Jan 28 - Directories have been given a bad reputation because they’re so easy to spam and they make it easy to publish poor quality content, but that doesn’t mean that all directories should be off limits. The key is not to find just any directory, but fi...

  • By: Amanda DiSilvestro

    How to Use the “Customer Journey to Online Purchase” Tool


    Jan 27 - Coordinating all of your marketing channels can be one of the biggest hurdles for marketers in any industry, so Google created something called the Customer Journey to Online Purchase, an interactive tool to help you see what is really affecting the ...

  • By: Amanda DiSilvestro

    Bing News: Bid Changes in Real-Time and Enhanced Sitelinks


    Jan 26 - Last week Bing made a few significant changes that can help your business thrive on their search engine: They now allow marketers to preview bid changes in real-time, and they launched enhanced sitelinks to Bing Ads customers in all markets worldwide...

  • By: Amanda DiSilvestro

    How Growth Hacking Can Work for Your Business


    Jan 22 - Growth hacking is one of those terms that has been around for a few years (four to be exact), but is still widely misunderstood. Growth hacking is an excellent way to propel your startup forward or get creative as an entrepreneur, but in order to rea...

  • By: Amanda DiSilvestro

    Knowledge Graph Shows Brands and A New Structured Data Testing Tool


    Jan 21 - Every week we get a plethora of new Google news, updates, or advice, and last week was no different. Last week we saw several new announcements from Google including the elimination of sharing ads via AdWords, better listings for the Events Knowledge...

  • By: Amanda DiSilvestro

    How to Use Google Custom Search Engines for Better SEO


    Jan 20 - Getting started with Google Custom Search is actually incredibly easy, but it’s something that many marketers are still missing. The tool is a great way to help make the Internet a little bit smaller, so if you’re hoping to simply search for some...

  • By: Amanda DiSilvestro

    7 Signs That You Need to Invest in SEO Management


    Jan 15 - There are many differing opinions on whether or not you need to hire an outside SEO agency to help you with your SEO, but ultimately it all boils down to timing. There are times in a company’s life that an SEO agency isn’t necessary, and in fact ...

  • By: Amanda DiSilvestro

    Google to Report Viewability Metrics for YouTube in 2015


    Jan 14 - According to a Search Engine Land article, Google announced that later this year they would begin reporting viewability metrics for DoubleClick users and selected YouTube advertisers. This announcement and article leads to many questions: What do vie...

  • By: Amanda DiSilvestro

    5 Mistakes Marketers are Still Making with Shopping Campaigns


    Jan 13 - Whether you’re just getting started with Shopping Campaigns in 2015 as a new initiative or you’ve been managing these types of ads for a while, there are several mistakes to try and avoid that seem to be coming back year after year. Now that Shop...

  • By: Amanda DiSilvestro

    Grammarly Review: The Pros and Cons to the Proofreading App


    Jan 12 - Grammarly is a new startup that seems to be gaining some traction amongst online writers. Typos, punctuation errors, grammar errors, and more have always been a source of anxiety for writers as well as general email users or business owners. Spell-ch...

  • By: Amanda DiSilvestro

    Why Co-Marketing Isn’t Going Anywhere in 2015

    Marketing Strategy

    Jan 8 - As much as we want to believe we can do it all on our own, having someone there to help you accomplish your goals is necessary if you want to stay sane, especially if you're starting a business. One of the easiest ways to get this help is by entering...