Google Tools You Never Knew Existed

By: Amanda DiSilvestro

Oct 24 - Sometimes the best way to improve your SEO and your online marketing strategy has already been made easy for you through a Google tool. Unfortunately, not every Google tool is highly publicized, and after a while many of these can slip through the cr...

  • By: Amanda DiSilvestro

    Google Tag Manager New Features and How to Use Them to Your Advantage


    Oct 23 - Last week Google Analytics launched a few new updates to its Tag Manager feature that are said to help both IT and marketing departments. You can find the official announcement here. There were three major updates: New APIs for better customizati...

  • By: Amanda DiSilvestro

    Penguin is Back: Google Launches Penguin 3.0 Update after More than One Year


    Oct 21 - It’s been nearly one year since Google has launched a Penguin update, so many saw this highly anticipated change coming. Officially announced Friday by Google on Search Engine Land, Penguin 3.0 is in full swing and has gotten us all talking. Pengui...

  • By: Amanda DiSilvestro

    SEO Podcasts for the Audio Lovers


    Oct 20 - Experts are always talking about the importance of creating a podcast on your subject as a way to draw in different audiences and get involved with different types of content. If you’re interested in SEO, you might not be surprised to find out that...

  • By: Amanda DiSilvestro

    AdWords Callout Extension and What You Need to Know


    Oct 15 - Last month we saw Google launch a new AdWords extension called the “callout” extension as a way to give people more information when making purchasing decisions online. According to the official Google announcement, callout extensions are “addi...

  • By: Amanda DiSilvestro

    Google Launches Bringing Your Local Business to the Web


    Oct 14 - Anytime Google makes any announcement it’s something to take seriously, but this time it seems as though they’ve gone above and beyond. Instead of just one video on an SEO question, Google has released a series of six videos all about one major t...

  • By: Amanda DiSilvestro

    Content Marketing Advice that Deserves a Second Look

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    Oct 13 - There are many, many best practices listed out there for content marketing, but the truth is that content marketing is not a one-size fits-all approach. Sometimes what works for one company may not work for another, and in many cases this has to do w...

  • By: Amanda DiSilvestro

    Top Reasons a Display Ad Would be Disapproved


    Oct 7 - Many marketers are surprised that display ads are not always approved. Text ads get disapproved a little bit more frequently and are a little bit easier to fix, but display ads can get disapproved more often than many realize and can sometimes catch ...

  • By: Amanda DiSilvestro

    The Many Google Blogs You Didn’t Know Existed


    Oct 6 - It’s no secret that Google is full of different resources for just about every company and organization out there—nonprofits, education organizations and schools, franchise companies, etc. Every company has somewhere they can go to make the most ...

  • By: Amanda DiSilvestro

    Google Rolls Out AdWords Ad Customizers


    Oct 2 - Google is on its way to introducing new AdWords features as part of what they’re calling Tools for the Power User. Just last week Google introduced the first new resource of the group called Ad Customizers. While this option has been available to s...

  • By: Amanda DiSilvestro

    How to Get Google to Index Your Site Faster


    Oct 1 - Getting your content indexed by Google can help you make sure that your information is out there for Google to choose when it comes time to offer a SERP to a user. The question, then, is all about indexing content as fast as possible. Are there littl...