Quick Tips: Don’t Forget to Segment Your Email Lists This Holiday Season

By: Amanda DiSilvestro

Nov 30 - You may have been segmenting your lists throughout the year, but the holiday season is the perfect time to reevaluate your email lists and make sure that you’re breaking up the addresses in the most optimal way for your company. If you’re not alr...

  • By: Amanda DiSilvestro

    ContentMarketer.io Review: Can You Really Triple Traffic and Shares with One Tool?

    CONTENT highlighted in green

    Nov 24 - I first heard of this tool from Managing Editor of Search Engine Journal @KelseyJones because it was created by one of her writers, VP of Marketing at When I Work @SujanPatel. All I knew about the tool was that it crawls the content you publish for a...

  • By: Amanda DiSilvestro

    Search News: New Yahoo Product Ads on Search and Display


    Nov 23 - Google and Bing have long had Product Ads for their search engines, so it makes sense that Yahoo would follow suit. Fortunately for us, the announcement comes just before the holiday season, and can appear in both Yahoo search results (through Gemini...

  • By: Amanda DiSilvestro

    How Bing’s Mobile Friendliness Testing Tool Works


    Nov 19 - Google launched their mobile-friendly testing tool about one year ago, and Bing has finally made the same move (took long enough). We thought we were going to see a tool from Bing over the summer, so after much anticipation they finally announced the...

  • By: Amanda DiSilvestro

    Google Now Uses Points to Increase Reviews: What You Need to Know


    Nov 18 - Google has been making changes left and right when it comes to Google+ and Google Maps, and now their local review system, called Local Guides, is following suit. According to the official announcement, the Local Guides program will now allow you to ...

  • By: Amanda DiSilvestro

    App Indexing Now Used to Send Google Users to the Facebook App


    Nov 17 - Facebook is at it again and this time they’re seeking out the help of Google. Although Facebook is the powerhouse of social networks, Google is still the overall champ when it comes to users. Facebook wants in on the action, so just last week it wa...

  • By: Amanda DiSilvestro

    3 SEO Tips for Time Sensitive Pages This Holiday Season


    Nov 16 - Part of what separates a good company from a great company is the relevancy of their content. The more you can connect with your audience and engage them, the better. While it’s not always easy, part of making this happen is following the news and ...

  • By: Amanda DiSilvestro

    A Reminder: You Don’t Need Analytics or Data to Have Great SEO


    Nov 12 - First things first, Analytics and data do matter. In fact, Analytics can help you make conclusions and analyses that you wouldn’t be able to have found otherwise, so it’s an important part of creating an advanced online marketing strategy. Whethe...

  • By: Amanda DiSilvestro

    6 Best Blogging Platforms for Your Business That Aren’t WordPress


    Nov 10 - So businesses are constantly hearing that “content is king,” so creating a company blog is the next step. Relevant content, frequency of content, and different content types are all very important when it comes to create a content strategy. Guest...

  • By: Amanda DiSilvestro

    How to Write an Abandoned Shopping Cart Email


    Nov 9 - Trying to avoid shopping cart abandonment is always the first step for marketers—include deals at the right time, offer “save now” options, make users click a button before they leave, etc.—but sometimes it’s just inevitable. This is especi...

  • By: Amanda DiSilvestro

    The Differences Between Black Hat SEO and Just Bad SEO


    Nov 5 - Believe it or not, these two ways of thinking about SEO are not interchangeable. While it’s true that “bad SEO” could be an umbrella term with Black Hat tactics falling somewhere underneath, looking at black hat SEO practices and bad SEO practi...