New Features Added to Improve Shopping Campaigns

By: Amanda DiSilvestro

Nov 26 - Shopping campaigns only become more important around the holidays, and with Black Friday approaching this week it’s important to use all of the Google features to your advantage. Google just added four new features to help advertisers boost their S...

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  • By: Amanda DiSilvestro

    Top 5 Ways to Gather Customer Feedback this Holiday Season

    bullhorn

    Nov 24 - Hopefully by now you’re seeing an increase in traffic to your website because of the holidays and you’re prepared to take advantage (and if not, you can learn a few tips here). While making the most of the excess traffic and converting your new v...

  • By: Amanda DiSilvestro

    Google Launches Mobile Friendly Labels In Mobile Search Results

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    Nov 20 - Finally after much anticipation, the Google mobile-friendly label for mobile search results is here. It’s no secret that Google wants websites to provide a good experience for users on their mobile phones. In fact, they even penalize some websites ...

  • By: Amanda DiSilvestro

    How to Get Started Planning Your 2015 Content

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    Nov 19 - Between all of the holiday planning and actually taking a holiday, this time of year isn’t always the most available. Planning your 2015 content strategy may seem like it can wait, and while many companies may have found success in the past, puttin...

  • By: Amanda DiSilvestro

    Branding: Are Author Photos the New Company Logos?

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    Nov 18 - The discussion about creating an online brand for your company is an ongoing one. Few will argue that having a company logo can hurt your case (unless it’s done very poorly), but the importance of logos may be changing. The increased importance of ...

  • By: Amanda DiSilvestro

    4 Recent Bing Updates You Should Understand before 2015 Hits

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    Nov 17 - Bing has been busy lately, and although the SEO world has been a little bit caught up with the holidays, it hasn’t gone unnoticed. There were four updates/ new features rolled out over the last two weeks including new apps, editing capabilities, an...

  • By: Amanda DiSilvestro

    Improving Your SEO for This Holiday Season

    holiday-seo

    Nov 13 - Many companies are putting a large focus on preparing for increased traffic and abandoned shopping carts this holiday season, but SEO is also something that deserves a little bit of extra attention. Now is the perfect time to start focusing on holida...

  • By: Amanda DiSilvestro

    Why It’s OK If Matt Cutts Leaves Google

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    Nov 12 - We love Matt as much as the next person. He’s incredibly knowledgeable and always appears to have such a passion for Google and for SEOs alike. With his over 500 videos on SEO topics, he’s absolutely been a major force in the industry and as beco...

  • By: Amanda DiSilvestro

    Are Vertical and Horizontal Content Strategies Still Relevant?

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    Nov 11 - Because SEO is always changing, your content strategy is also has to remain fluid if you want to stay successful. A few years ago there were two terms for two different content strategies: Vertical and Horizontal. Both strategies have the ability to ...

  • By: Amanda DiSilvestro

    Semantic Search Reminders for 2015

    FacebookSearch

    Nov 10 - Optimizing your website is going to be different in 2015 than it has been in the past thanks to something called semantic search. For those who are unfamiliar, semantic search essentially means that Google is going to start focusing more on related t...

  • By: Amanda DiSilvestro

    Tools to Check Your Page Speed Load Time

    Speedometer-dualsystem

    Nov 6 - Although there is no argument that page speed load time is incredibly important, it sometimes falls by the wayside. Whether your company is feverishly focusing on more traffic or creating quality content, checking the speed that your webpages load is...