Lions and Tigers and Bots, Oh My!

By: Hannah Evon

Apr 29 - Microsoft, Facebook, Slack… Simone, Her, and i, Robot. Bots of all kinds have long been the subject of movies and software centered on artificial intelligence, but as of late the hype about bots, specifically chatbots, has spiked considerably. Head...

robots
  • By: Hannah Evon

    5 Steps For When You Hit a Wall in Content Production

    writersblockchick

    Apr 28 - A few weeks ago, it happened. One of the most frustrating aspects of working as a writer and content producer, with deadlines, happened. Writer’s block, writer’s burnout-whatever you call it, it happened, and it can be deeply problematic for thos...

  • By: Hannah Evon

    For The Last Time: Email Marketing Is Not Dead

    emailmarketing

    Apr 26 - The sophistication of spam has planted doubts about the efficacy of email marketing, giving it the reputation of being an antiquated tactic. You’ve likely heard that gone are the days of “you’ve got mail” and that email marketing is a wasted ...

  • By: Harvey Kay

    Ten Different Ways to answer “What is SEO?”

    what-is-seo

    Apr 25 - In working with clients to find solutions for their digital marketing needs, I often encounter someone who simply asks, “What is SEO?” To answer this, I have a plethora of different options, and I frequently find myself changing the definition gi...

  • By: Harvey Kay

    3 Useful Analogies to Help Beginners Understand SEO

    seo-analogies

    Apr 21 - While SEO is not rocket science or brain surgery, it certainly isn't the easiest paradigm to understand, especially to someone who doesn't have a background in the internet or technology.  Whether it's the way words sound (meta data optimization) or...

  • By: Hannah Evon

    5 Ways to Modernize Your Web Design

    webdesign

    Apr 19 - Now more than ever, aesthetics are indisputably important for brands. More often than not, how a product or page looks is largely determinant of whether or not a potential customer or viewer will remain interested. When you’re in the business of cl...

  • By: Hannah Evon

    6 Best Practices for Content Management

    contentstockphoto

    Apr 14 - It’s no secret that search engines like fresh content, and a lot of it. Having new content posted to your website on a consistent basis is essential to healthy website performance, but it can’t be just any content. Ideally, the content you genera...

  • By: Hannah Evon

    Branding Boot Camp: 5 Critical Questions You Should Be Asking

    brandstockphoto

    Apr 12 - The landscape of branding and marketing is constantly evolving, and remaining competitive as a brand is dependent upon your ability to roll with the ebb and flow of consumer-determined trends and patterns. Finding innovative ways to appeal to your cu...

  • By: Hannah Evon

    What You Need to Know About Instagram’s Impending Updates

    instastockphoto

    Apr 11 - Last week, Instagram flooded with posts from brands urging their followers to turn on their notifications. Why? Because Instagram will soon be switching to an algorithm feed, just like its Facebook owners. The announcement of the shift sparked a lot ...

  • By: Hannah Evon

    What Google’s Image Filters Can Teach Us About Color

    colorwheel

    Apr 8 - After months of testing, Google has finally added the color image search filters. Though a relatively small detail, there might be a bigger lesson we can learn from the color wheel that can help you ensure a positive user experience and drive the am...

  • By: Hannah Evon

    The Fuss About Yahoo

    yahoopic

    Apr 6 - Your favorite purple underdog might be getting adopted by new owners. According to a report by the Wall Street Journal, Yahoo has officially set a deadline (April 11) for preliminary bidders to submit some first draft proposals for their bids. They'l...