We created this internet marketing blog to pass along some of the knowledge that we have accumulated over the years. Our blog’s focus is to make online marketing tips and current events in the industry available to enrich our readership and clients.
Feb 18 - Paying for branded terms is often a bit of a debacle. In so many words, the pro side is that sometimes competitors will pay for your brand queries (which should be monitored), and if you don’t pay then sometimes it may also take a while for your br...
Feb 17 - Have you ever been searching for something on Google and seen “featured articles” that relate to your search? Although featured articles were first introduced in August 2013, it feels like a much newer feature to most businesses. These featured a...
Feb 10 - Whenever you create a piece of content, SEO is on the brain. You want to make sure that guest content is going to an authoritative and relevant website, and you want to make sure that your blog content is continually pushing the envelope and keeping ...
Feb 9 - It’s no secret that mobile marketing and having a strong mobile presence is important for businesses. No matter what industry or what size company, there is no denying the fact that more and more and people are utilizing mobile for search (and if y...
Feb 8 - By now you’ve probably heard about the RankBrain algorithm, but this algorithm isn’t like a Panda or a Penguin. It’s a little bit more complicated and it affects your business in different ways, so it’s important to understand how it works. T...
Feb 2 - Instagram is a social network continually growing in popularity, so even companies that don’t have photo-driven initiatives and flashy products are getting involved. For many, this obviously means that creativity needs to be at an all time high, bu...
Feb 1 - Although small, there was quite a bit of news this week regarding Google and Yahoo that may have an impact on your website. It’s important to stay up-to-date on some of the latest changes to make sure you’re still in line with best practices and ...
Jan 28 - When it comes time to build links, you’re likely going to be faced with a dilemma known as reciprocal linking. Whenever you try to earn a backlink on a website, whether it be through contributing a guest article or otherwise, there is often a chanc...
Jan 27 - Whether you’re writing an article, trying to convince your boss about some of your ideas, want to learn more, or just need some motivation, there are so many staggering online marketing statistics out there that can help get you to that next level....
Jan 26 - When talking about optimization you can really break it down and focus on specific pages. In other words, how you’re going to optimize a piece of content may be slightly different than how you’re going to optimize a Thank You page, an unsubscribe...
Jan 25 - It’s no secret that video is becoming crucial to online marketing success because they’re so easy to digest. Video makes it easy for readers to learn about a specific task, keeps them interested and engaged, and helps the information stick in the...
