47 Conversion Rate Optimization Statistics That You Need to Know in 2024
Editor’s Note: This post was originally published in October 2021 and was updated in November 2023 for accuracy and comprehensiveness.
Looking to turn more visitors into leads and paying customers?
If yes, staying on top of the latest conversion rate optimization statistics is a must.
Sadly, many CRO stats you’ll find online are either outdated or a little dubious.
That’s why we’ve compiled a list of the most recent and relevant CRO stats from around the web to help you boost conversions throughout 2024. Below, you’ll find stats from across the world of digital marketing, covering SEO, blogging, landing pages, email, and ecommerce.
So, let’s start with some general conversion rate benchmarks.
What’s a Good Conversion Rate in 2024?
What counts as a good conversion rate varies depending on your industry and what marketing channel you’re using. But as a rule of thumb, anything between 2% and 5% is pretty solid.
- Websites: The global average website conversion rate is 3.68%.
- PPC landing pages: The average conversion rate for paid search landing pages across all industries is 2.35%. The top 10% of landing pages have a conversion rate of 11.45% or above.
- Ecommerce: The average ecommerce conversion rate is around 2.03%.
- Blogging: The average blog conversion rate is over 5%.
- Email: The average email click-through rate (CTR) is 8.93% across industries.
Here’s a list of the latest SEO conversion rate stats:
Getting your website to rank at the top of Google’s results pages through effective SEO strategies means you’ll enjoy the highest CTR possible.
Shorter to medium title tags generally perform better than longer ones. Always remember to include your main keyword in your title tag to make sure that it’s optimized for search.
Optimizing for local searches is a great idea if your business offers local products or services.
You can work on your local SEO by creating a Google Business Profile, targeting local keywords, and creating content with local relevance.
In the U.S., mobile devices account for roughly 63% of organic search visits.
Your website must be responsive to provide a good user experience on all devices.
The more backlinks you receive from relevant and authoritative sites, the more likely you’ll rank prominently in Google’s search results.
The sooner you invest in an SEO program, the sooner you can start reaping the rewards of better rankings.
If you haven’t yet, you need to optimize your website for voice search.
You can do this through several methods, like targeting conversational keywords, creating FAQ content, and optimizing your local search.
SEO Conversion Rate Referenced Sources:
Landing Page Conversion Statistics
Here’s an up-to-date list of landing page conversion rate optimization stats.
1. Businesses with over 40 landing pages generate 12 times more leads than those with 1 to 5 landing pages
Creating dedicated landing pages for each of your offers can multiply the amount of leads you generate. This is because more landing pages mean more opportunities to address the preferences and needs of specific audience segments.
VWO used an A/B test in which they removed the navigation bar from Yuppiechef’s landing page. It resulted in signups going up from 3% to 6% — effectively doubling their conversion rate.
Personalized CTAs (also called “smart” CTAs) dynamically change based on user data, delivering a more tailored user experience than generic prompts.
Videos are especially good at showcasing products and explaining concepts in more dynamic and engaging ways than text.
Page speed is a crucial aspect of user experience. The longer your page takes to load, the more likely users will bounce.
Users shouldn’t feel like you’re overloading them with questions. You can minimize friction and maximize conversions by limiting your form fields as much as possible.
A test done by Jeff Rizzo from Slumber Yard showed that the company’s click-through rate increased by 12% when they added a floating coupon to landing pages.
These coupons can be small perks, such as free shipping.
There’s no better way to continually improve landing page conversion rates than to conduct regular split tests to see which content variations work best.
Landing Page Conversion Rate Referenced Sources:
Ecommerce Conversion Rate Statistics
Having a solid ecommerce SEO strategy in place is crucial. Here are the top ecommerce conversion stats.
While shoppers browse and research products on the go, they prefer to complete the checkout process on their computers. You can improve your mobile ecommerce conversion rates by simplifying the smartphone checkout experience.
Once again, ensuring your pages load quickly is key to maximizing conversions. Check out Google’s PageSpeed Insights for advice on how to optimize your page speed.
Effective ecommerce SEO is essential for online retailers to enhance visibility, attract potential customers, and stay competitive in the digital marketplace.
4. The second biggest reason for online cart abandonment is having to create an account to check out
You can increase conversions by allowing shoppers to complete their purchases via guest checkout. This is especially appealing to one-time buyers and those reluctant to share their personal information.
Your target audience’s age profile influences their online buying behaviors. While younger shoppers are digital natives, older consumers have varying levels of tech-savviness. This is another essential reason for creating a clear and intuitive online shopping experience.
You can minimize cart abandonment by being transparent about costs such as shipping, streamlining the checkout process, and implementing cart abandonment recovery strategies like follow-up emails.
Investing in high-quality, detailed product images improves the customer experience and helps them with decision-making.
It’s important to note that even though the average ecommerce conversion rate is 2.03%, conversion rates vary significantly from one industry to the next.
9. 59% of online shoppers say that it’s important for them to be able to shop on mobile when deciding which brand to buy from
In other words, your ecommerce store should offer a mobile-friendly user experience to attract and convert as many customers as possible.
This is yet another reminder of why prioritizing the mobile experience is vital for online retailers.
Ecommerce Conversion Rate Referenced Sources:
Blogging Conversion Rate Statistics
Creating high-quality blog content is a great way to increase your search visibility, educate readers about your products, and, ultimately, generate more leads.
Here are some of the latest blog conversion statistics.
As a rule, readers tend to get more value from longer posts and spend more time reading them. As a result, Google often ranks longer posts higher since they’re perceived as more engaging and authoritative.
Developing a well-planned, consistent blogging strategy can be a key component of boosting overall sales.
Consistently producing high-quality blog content is an effective strategy for attracting qualified visitors and converting a significant portion into leads.
4. Small blogs should post three to four blog posts per week, whereas large blogs should post four to five blog posts per week
Maintaining a regular blog posting schedule is essential for maximizing organic search visibility. The bigger your blog, the more frequently you should post new content.
5. Content marketing costs 62% less than traditional marketing methods, yet it generates three times more leads
Investing more resources into your content marketing program is a path to more leads and conversions, not just increased brand awareness.
The more time users spend reading your blog, the more likely they are to find value in it. You may need to review your content quality if readers leave before the two-minute mark.
Compounding posts see a progressive increase in organic traffic over time. On the other hand, decaying posts see an initial spike in traffic after publication but steadily lose traffic over time.
Structuring information in a list format can significantly enhance reader engagement, thanks to the clarity, readability, and ease of consumption lists provide.
If you want to focus on using blogs to drive conversions (instead of prioritizing awareness and traffic), build your posts around high purchase-intent keywords.
Blogging Conversion Rate Referenced Sources:
Email Conversion Rate Statistics
Around 4.48 billion people use email globally. No other channel comes close to this level of reach.
Here are some of the most recent email conversion rate optimization stats.
Email marketing remains one of the most effective and profitable forms of digital marketing.
By investing in email marketing, you’ll be able to continuously distribute content and offers to your subscribers—increasing your overall sales significantly.
Email marketing works just as well for small businesses as big ones. The channel offers personalized communication and long-term relationship-building with customers at a relatively low cost.
By replacing your CTA text link with a button, your email won’t just look more appealing; it will also get more readers to click through to your offer/landing page.
Remember that only the first 30 to 40 characters of your subject lines are visible on mobile.
So, keeping your subject line short and sweet will optimize it for mobile, which could increase your email open rate.
There are several ways in which you can personalize your business emails. For example, you can segment your email lists according to locations, interests, or customer journey stages and add your recipient’s name to the subject line.
Increasing your email CTR can have a massive impact on your sales revenue. Some of the most effective ways to increase click-throughs include crafting compelling subject lines, segmenting your audience for targeted content, and using persuasive CTAs.
Scheduling your emails outside regular working hours means more recipients will be free to open and act upon your campaign.
Sending personalized emails to your subscribers on their birthdays is a simple way to make a great impression and boost sales.
Email Conversion Rate Referenced Sources: