Cannabis SEO: SEO Services to Grow Your Business
Search Engine Optimization, commonly known as SEO, is one of the most effective and popular digital marketing strategies. Today, about 70 percent of people look up a dispensary online before they visit it. As such, a cbd or cannabis businesses must increase their online visibility and drive more organic traffic. Businesses that fail to implement the right SEO strategies run the risk of falling behind the competition. Here is why cannabis SEO services are important.
Why Cannabis SEO is essential
Over the past few years, more cannabis ecommerce retailers have been venturing into the digital marketplace, creating a competitive marketplace where businesses have to stand out to grow their customer base. The cannabis industry is also highly regulated, with governments and advertising platforms restricting the promotion of products related to cannabis use. With the legalization of cannabis and the passage of recreational usage laws in many places, the industry is expected to grow. Using SEO to promote cannabis products helps businesses to generate more leads and sales.
Cannabis SEO services
On average, 2.5 percent of visitors to a website turn into customers. By increasing the number of people who visit their websites, cannabis companies can improve their sales performance. Below are some of the SEO services you can expect from a professional agency:
Once a marketing agency understands your marijuana business and the goals you want to achieve, the experts will do a thorough SEO audit. The audit will involve careful examination of your website to determine the inbound traffic, conversion rate, and bounce rates. SEO professionals will also use effective SEO tools to learn more about the current status of your online site. The strengths and weaknesses of the site will come in handy when developing your SEO strategy.
With the legalization of cannabis, the industry has become more competitive as more companies seek to earn business. If you are to remain competitive in the market, you will have to research your competitors. Analyzing their websites will give you an idea of what they are doing to reach out to customers and promote their brand. In essence, competition analysis will help you come up with a better strategy.
Suitable SEO strategy
Our services will help you know your current business status. After we have discussed your goals, we will work with you to develop an effective SEO strategy to help move your cannabis business to the next level. When creating an ideal strategy, we will take into account the unique needs of your business. We will also be mindful of the competitive landscape as well as the marketing challenges that your business and industry face.
Keywords play a critical role in ensuring that potential customers can find your business online. To be successful with SEO, we will conduct keyword research to identify relevant keywords that satisfy search intent. We will focus on long-tail keywords that are less competitive and more detailed to help your website rank as high as possible.
On-page optimization focuses both on content marketing and improving the individual web pages and content to rank higher and earn more relevant traffic. Giving your pages greater visibility will require us to pay close attention to elements such as the title, meta descriptions, images, content, and keywords. We will not only make it easy for users to read the content on the site but also ensure that the content is both relevant and useful. By delivering value to customers, they are more likely to choose you over your competitors.
Off-page optimization is an important part of SEO that involves activities that are done outside your website. It typically entails building a quality link profile to project your business as trustworthy and credible. Quality and relevant links from other websites is a sign that they have confidence in you, a factor that will increase your SEO rankings. However, these activities can be time-consuming and demanding. An experienced marijuana SEO agency will know how to go about the link-building process to ensure you get maximum value.
In addition to on-page and off-page optimization, SEO services will include technical optimization. Technical optimization refers to the activities done to improve the behind-the-scenes elements of your website that help search engines to understand the site. Technical optimization is concerned with improving the site architecture, enhancing page load speed, removing errors, and making the website mobile-friendly.
Google My Business page optimization
Creating and updating your Google My Business page will ensure compliance with Google’s regulations. Considering that well-established cannabis brands already rank for high-value keywords, this will help to improve your rankings in local searches. Apart from optimizing your GMB page, we will also use complementary strategies to ensure you generate more leads and conversions.
A successful SEO campaign will greatly depend on close cooperation between the client and the SEO agency. A good agency will ensure effective communication with their clients throughout the period of the campaign. This will provide room for the parties to share ideas that will contribute to a more impactful marketing campaign. The company will also continuously monitor the performance of the SEO campaign, providing monthly reports that show progress based on the chosen key performance indicators.
Using a cannabis SEO company
Considering the restrictive policies that most advertising platforms have regarding cannabis, SEO is a great way for cannabis businesses to create brand awareness and market their products. A business that has a website with no SEO will be losing customers to the competition 91 percent of the time a prospect searches for an item on Google. Choosing a professional SEO company with the relevant experience will go a long way in increasing your company’s customer base.