August 28, 2013
Creating an eBook for your company is certainly not a new idea, but it’s an idea that has fallen by the wayside in recent years. EBooks are still a great way to improve your visibility, but companies typically opt for the marketing tactics that are known to have a very noticeable effect on SEO success. The twist here is the eBooks do help your SEO; they just aren’t as popular as guest blogging or on-page optimization.
SEO is slowly becoming more and more about content and less and less about links, and eBooks are a perfect match for this mentality. While creating a quality eBook can take quite a bit of time and energy, the benefits are great for small businesses in any niche.
How eBooks Work and How to Get Started
An eBook is essentially a piece of text written for a digital screen such as a Kindle, or e-reader. However, an eBook can still be downloaded and found online. What makes an eBook different than the content you would find on the web is the idea that it is much longer and more detailed. You aren’t just writing a 3000 word guest article (which is incredibly long). Instead, you’re showing what you know about something particular in more of a book format.
Below explains the steps you should take to get started creating your eBook.
The next step is of course marketing that eBook and marketing it in a way that lends itself to SEO success. Again, and eBook shouldn’t be your only SEO effort, but it’s something great to add to your strategy.
How to Make Sure Your eBook is Improving Your SEO Efforts
An eBook is going to help you be successful because it offers more concise and detailed content. It’s something that someone can read away from his/her computer, and that’s appealing. It very much so gives you the same benefits of a published book except it capitalizes on the popularity of digital and isn’t as difficult to create.
Below are a few different ways that you can (and should) market your eBook as well as a few general tips to keep in mind:
One of the most popular eBook tricks is actually giving your eBook away for free. It might not seem worth it at first (after all, you worked hard!), but it’s actually a great incentive for subscribers or even existing clients to stay with you. Your goal when creating an eBook should be establishing credibility and earning SEO benefits more so than earning some extra cash. In the end, exposure is going to generate more revenue for your business.
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