October 1, 2014
Getting your content indexed by Google can help you make sure that your information is out there for Google to choose when it comes time to offer a SERP to a user. The question, then, is all about indexing content as fast as possible. Are there little things you can do to help speed up the process? The short answer is yes, and of course the long answer is below.
If you’re unfamiliar with the indexing process, think of it like you would think of reading a book. There is an index that tells you where and how you can find different information in that book—by category, chapter, references, etc. This works the same way when it comes to Google. Google crawls every webpage on the Internet to create an index. When someone searches for something, the search engine algorithm goes through its indexes, oftentimes by different categories, keywords, etc., and determines which pages are most relevant to show to that user.
Below are a few tips to get your site indexed in the first place:
A sitemap works like a map for the search engine bots by listing each page on your website. You can have several different sitemaps that hold different information if you choose, and it’s something that should be updated often so that Google isn’t missing any of your pages.
Once you create an XML sitemap, which you can learn more about here, you should submit it to your Google Webmaster Tools account to help the bots find the website as fast as possible. If you use WordPress, I also highly recommend using the Google XML Sitemaps plugin, which will create, update, and submit your sitemap for you to search engines.
You should have a Google Webmaster Tools account for many reasons, but one of them is so that Google can index your site. Going along with the last point, what you need to do here is actually take your sitemap and add it to Webmaster Tools. This is a slightly long process (although not a difficult one), so I recommend visiting this Google Support page to get started.
Links help search engine bots find you. Certain websites are naturally crawled and indexed more than others (usually popular sites and sites that publish a lot of content quickly). If you can earn an inbound link on one of these sites, Google will be exposed to your page much faster than if the bots had to find it on their own. This makes link building key. You have to be natural and relevant, but the sooner you can create a strategy for inbound linking the better.
Of course, the title of this article is about getting your site indexed faster. The above tactics are an absolute must, but the following tips will help you speed up the process and earn some of those benefits discussed above.
This is the biggest tool for Webmasters when it comes to quick site indexing. On Google Webmasters Tools, you actually have an option to ask Google to index your pages faster and check to see how it’s working. When you visit the Crawl section of your website, there is an option called Fetch as Google. This tool will offer you four key pieces of information:
Once you get there (the crawl section of GWT and then the tool), simply type in the URL and Google will be able to index that content faster than usual. You can make up to 500 URL requests per week. You can submit just the URL or the URL and all of the pages that are linked from that one page.
For more information, visit this article. Below is a screenshot of the tool and what you’ll see:
Because Google+ is a product of Google, it is assumed that the content shared here is easier for Google to find and therefore indexed faster. According to a Pole Position Marketing article, experiments have shown that Google has indexed pages within six seconds of being posted on Google+. While this might be a little bit optimistic, you should still create your profile and make sure you’re including links to your new and updated content as well as have a link to your website in your About section.
Other factors that Google likes to see include fast websites, or better load times, quality content on each page, good internal linking structure, and other SEO best practices. In other words, having an optimized site is going to help your content get ranked faster, but the above tips are a great way to give your site that extra edge.
Have you done anything in the past to help your site get indexed faster? Let us know your results and your thoughts in the comment section below.
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