With all of the different options available on the web for authors—authorship, social media and social shares, author pages and different publication options, etc.—it would be difficult to find an online author who doesn’t want his/her authority shown in one organized place. Everything is scattered, so not only do most authors see the value in to being able to point to one place to show what they’ve accomplished, but it would be nice to be able to do the same for all authors. Not only does this idea give authors a little bit of ammunition when trying to show authority, but it saves on time for employers or other companies looking to find the right author on their own.
You see where this is going: A new content platform called ClearVoice was just launched on June 24, and from the looks of this new launch, the tool seems to offer an organized solution to digital authorship authority.
The Different Features of the ClearVoice Platform
As discussed above, the platform is designed to work as an index of authors, each with their own profile. The index has more than 90,000 to be exact, which makes it the world’s largest index of top content producers in the world. The new tool has three major features for users:
This feature is typically for company owners or other web users to help them find great authors. You can search by author, topic, or publication to find different profiles of authors. The search function will index content in real-time from all publications; however only content connected with Authorship, Schema, or a Twitter card is a part of the ClearVoice score (more on this later).
As you browse through different profiles, you will see a comprehensive body of the author’s work, social shares of their content, topic analysis, and much more. Below is a screenshot of the ClearVoice Search feature where I typed in the query “Search Engine Optimization.”
As you can see, I am not filtering my results so I am getting authors along with different blogs. If I just wanted to see authors, I could click the author tab seen at the top of the screen. There are also other popular and related topics in the right hand column.
As you can see, there is a score associated with each author’s profile. The score can be anywhere from 1 to 100. What many authors will inevitably be most concerned with is this score because this score is what will determine where you show up in search results; so the more you can improve your score, the better.
I spoke with the Product Managers at ClearVoice who gave me a little bit of exclusive information discussing the actual breakdown of how each author is scored:
- 40% frequency (90 day publishing window) weighted with domain authority per post.
- 20% total articles
- 20% social engagement
- 10% number of domains
- 10% proprietary (secret sauce)
They also mentioned that this is subject to change because the tool is technically still in Beta. We will keep up updated as ClearVoice starts to finalize these numbers.
Authors are encouraged to claim their ClearVoice profiles in order to help promote their content and influence. Once claimed, you can then manage your profile and update different information and merge duplicate content. This is a great way to see where you stand and where you might need more work to become even more authoritative. You can claim your profile by visiting the site and simply typing in your name. Hover over your name and a button saying “This is Me” show pop up, as shown below:
As you can see, I have two profiles going at the moment. This naturally confused me, so I talked with ClearVoice who explained that the reason is because ClearVoice pulls their authorship signals from both Google+ and Twitter. They said that most people have two accounts, but as soon as you claim them both they will be automatically merged. I only claimed one originally, but once I claimed the second I was all set with one nice profile.
Below is a screenshot of one of my author profiles after I claimed them both:
So what’s next for ClearVoice? Later in 2014 ClearVoice plans to launch a content assignment desk and different publisher tools, which will be aimed at helping publishers and/or authors manage their editorial calendars, content assignments, and publishing commitments.
HigherVisibility ClearVoice Review
As I reviewed my own profile on ClearVoice, I found it to be an incredibly easy tool to use and had everything I wanted right there in one place. As an online writer, this is exactly the sort of tool I’ve been searching to find. Overall, I’m a big fan.
However, as I looked at my stats I couldn’t help but notice two different things worth mentioning:
First, some of the numbers, sites and posts to be specific, were incredibly low. I expected it to be a little bit low, but it was lower than I had expected. I record all of the articles that I write, so I’m aware that out there online I have written and published 10X as many articles as the platform says. In other words, this tool showed me that authorship must not be utilized on a great deal of the articles I’ve written. It seems that I need to go back and take a look at why the numbers came back the way they did.
I strongly believe this isn’t a fault of the tool but rather a problem that my posts and different sites have across the web, so I’m glad it was brought to my attention. Nonetheless, Head of Google Webspam Matt Cutts was only 4 points ahead of me, which was also curious and makes me feel like the tool is consistent and every point really matters. I think the moral of this story is you shouldn’t expect every little thing you’ve ever written to show up on the tool, and in fact, noticing things like this is a good thing.
Second, I typed in the query “Search Engine Optimization” and scrolled down through the different scores and noticed that my name did not show up. I’m a little bit confused as to why this isn’t a topic that the search feature felt was relevant to me consider that is all that I seem to be writing about these days. Understanding how the tool determines topics relevant to you is something I would be interested in hearing in the future. ClearVoice explained to me that the term “SEO” is much more common than “Search Engine Optimization,” which is likely the reason. Still, having control over the terms you’d like to rank for is something I’d like to see in the future.
I’m interested to see what you all think and see if you had a similar result. Visit ClearVoice.com to try it out and let me know what you found in the comment section below!