website-logo-dark website-logo-light
  • Services
    menu-item-icon
    SEO Services
    Become unmissable in search results.
    menu-item-icon
    Local SEO Services
    Start dominating your local market.
    menu-item-icon
    Ecommerce SEO Services
    Sell more products with SEO.
    menu-item-icon
    Website Design Services
    Make your website a memorable experience.
    menu-item-icon
    Link Building Services
    Build authority with high-quality backlinks.
    menu-item-icon
    Franchise SEO Services
    Grow and protect your franchise brand .
    menu-item-icon
    PPC Management Services
    Reach consumers when they’re ready to buy.
    menu-item-icon
    Facebook Ads
    Target your ideal audience on Facebook.
    menu-item-icon
    Google Ads
    Dominate with targeted search and display.
    • menu-item-icon
      SEO Services
      Become unmissable in search results.
    • menu-item-icon
      Local SEO Services
      Start dominating your local market.
    • menu-item-icon
      Ecommerce SEO Services
      Sell more products with SEO.
    • menu-item-icon
      Website Design Services
      Make your website a memorable experience.
    • menu-item-icon
      Link Building Services
      Build authority with high-quality backlinks.
    • menu-item-icon
      Franchise SEO Services
      Grow and protect your franchise brand .
    • menu-item-icon
      PPC Management Services
      Reach consumers when they’re ready to buy.
    • menu-item-icon
      Facebook Ads
      Target your ideal audience on Facebook.
    • menu-item-icon
      Google Ads
      Dominate with targeted search and display.
  • About
    menu-item-icon
    About Us
    Learn what HigherVisibility is all about.
    menu-item-icon
    Management Team
    Leadership helping to drive our clients success.
    menu-item-icon
    Contact Us
    Need to get in touch with us?
    Client Reviews
    See what our clients are saying!
    • menu-item-icon
      About Us
      Learn what HigherVisibility is all about.
    • menu-item-icon
      Management Team
      Leadership helping to drive our clients success.
    • menu-item-icon
      Contact Us
      Need to get in touch with us?
  • Learn
    menu-item-icon
    Blog
    Learn tips, industry news, and research insights.
    menu-item-icon
    Free SEO Tools
    Access our public facing tools for better SEO.
    menu-item-icon
    SERP Snippet Optimizer
    See how your webpage looks in Google SERPs.
    menu-item-icon
    SEO CTR Grader
    Write Title Tags that increase your CTR.
    menu-item-icon
    Bulk Keyword Generator
    Automatically generate localized keywords.
    menu-item-icon
    Keyworddit
    The only Reddit keyword research tool.
    What is SEO?
    The Beginner's Guide to Search Engine Optimization
    • menu-item-icon
      Blog
      Learn tips, industry news, and research insights.
    • menu-item-icon
      Free SEO Tools
      Access our public facing tools for better SEO.
    • menu-item-icon
      SERP Snippet Optimizer
      See how your webpage looks in Google SERPs.
    • menu-item-icon
      SEO CTR Grader
      Write Title Tags that increase your CTR.
    • menu-item-icon
      Bulk Keyword Generator
      Automatically generate localized keywords.
    • menu-item-icon
      Keyworddit
      The only Reddit keyword research tool.
  • Who We Help
    menu-item-icon
    Franchise Brands
    We produce results for your brands!
    menu-item-icon
    Lawyers
    Get more clients for your law practice!
    menu-item-icon
    Ecommerce Businesses
    We can grow your Ecommerce sales!
    menu-item-icon
    Automotive Companies
    We drive new customers and revenue!
    menu-item-icon
    Financial Services
    Banking, Personal Finance, or Fin Tech!
    menu-item-icon
    Home Builders
    Sell more homes with our digital solutions!
    Other Businesses
    A sustainable future for your website.
    • menu-item-icon
      Franchise Brands
      We produce results for your brands!
    • menu-item-icon
      Lawyers
      Get more clients for your law practice!
    • menu-item-icon
      Ecommerce Businesses
      We can grow your Ecommerce sales!
    • menu-item-icon
      Automotive Companies
      We drive new customers and revenue!
    • menu-item-icon
      Financial Services
      Banking, Personal Finance, or Fin Tech!
    • menu-item-icon
      Home Builders
      Sell more homes with our digital solutions!
phone-icon
888.598.4449
Get a Free Quote
  • Home
  • Web Design for Home Builders: Design that Get Leads
  • Insite Blog

Web Design for Home Builders: Design Services that Get Leads

Adam Heitzman
Adam Heitzman
September 29, 2022
swatch

As a home builder, you have a lot on your plate. You may be too busy to design a website, so you hire a homebuilder website design service.

The right website design can help you get more clients without a ton of work. Whether you hire someone or want to design your website yourself, consider these web design tips.

Focus on Your Branding

When designing your home builder website, take the time to consider your brand. Your brand includes your business name, logo, colors, fonts, and voice. If you can include these elements on your website, you will make it easier for potential clients to learn about your company.

Branding can help you differentiate yourself from other industries and home builders. For example, you can use natural colors or a logo that looks like wood to reflect that you build homes. The clearer you can make your branding, the easier you can target potential customers.

Set Up Your Navigation Bar

Next, determine what to include in your home builder website navigation bar. The bar sits at the top of your page and allows visitors to go to different pages. Your navigation bar should consist of links to your service page, about page, and contact page.

You can include your homepage first so that visitors know how to get back to it. If you have a blog, you can also add that to the navigation bar, but you don’t have to have a blog on your website. You can customize the layout in a content management system, like WordPress.

Use a Descriptive Headline

On your homepage, think about a headline to go above the body of the page. Typically, your headline describes your services, and when you include the term “home builder,” it helps your potential customers know what you do.

Whether you’re trying to convey a casual or formal brand, customizing your headline to make it eye-catching is an excellent way to draw attention.

Good options for headlines include questions that spark interest, your personal tagline, or even a customer testimonial.

Answer Common Questions

Good website design should be easy to use. If your customers have to work hard to find answers, they may be tempted to leave. To keep customers from leaving your site, make sure your content answers common questions and clearly describes what you do as a home builder.

When building a custom website, consider listing the services you offer, company history, experience, and essential contact information.

Blogs are another great way to answer frequently asked questions about your services or other topics related to your home-building business.

Share Pictures

Including actual pictures from your projects is a great way to showcase your services and talents. Consider including a portfolio of in-progress photos as well as before and after. It’s a good idea only to include high-quality photos that highlight the best aspects of your work.

Once you have a batch of photos from a recent project, a website designer can put them on your website. You can show your customers what you’ve done, and that can give them an idea of what you might do for their house.

As you complete more projects, a design team can swap out older photos for more recent ones. Your clients can then see how you improve with each house.

State Your Location

Any home builder website design should highlight your location. Whether your company has one main service area or different locations, you should make that known. Include the information on each of your main pages and in your website footer.

Even if you don’t have a brick-and-mortar office where customers can visit, it’s important to include a mailing address, contact information, and the areas you serve. Then, add your service area to your website. You can add your city to the title of your site, and that can help even more.

If you don’t have your location in your website title, having your location somewhere, such as in your social media marketing, will help attract local customers.

Include Buttons

Your homebuilder website doesn’t need to be boring. You can add buttons to your homepage or other pages to help link customers to your service page. Buttons stand out more than simply hyperlinking to a different page within the text.

You can make the button’s color match that of your brand, so you can make your whole site more cohesive. Your web designer can help you create buttons to increase conversion rates and improve eCommerce sales for your business.

A button can also make your website easier to browse on mobile devices. That way, you don’t have to rely on digital marketing on just computers.

Add Calls to Action

As a home builder, you want people to book your services or get a quote. Adding buttons to your homepage or blog can make that goal more apparent to readers.

On your homepage, you can emphasize your services to get people with a new home to visit your service page for more information. You can also mention you give quotes before starting a project, and you can link to your contact page.

Don’t be afraid to add multiple calls to action (CTAs) throughout your site and a single page. That can help make your site more user-friendly because people can always find a way to your service page.

Prioritize Your Service Page

While all home builder websites should be unique, they all have a similar goal. If you want to book more clients, you need to get more people to visit your service page. Make that the central goal for any other web page you create or any blog post you publish.

You can encourage people to read about your business on your about page or you can link from your about page to your services. No matter how many steps it takes, your readers need to be on track to booking your services.

Next, avoid linking away from your service page. If you want to include a link on that page, have it open in a new tab. That way, your visitors won’t end up at a new website without booking a free consultation with you.

Be Careful With Links

While you should link to your service page or the contact page to get people to book your services, be careful when linking elsewhere. You don’t want to inadvertently send website traffic away from your services or to a different site.

Your home and about pages can link to your service page. Each blog post can also link to your service or contact page. Try not to link to pages outside of your website unless it’s to your social media or an email marketing signup form.

If you do want to link somewhere else to back up a claim in a blog post, you can. But make sure the source is neutral and isn’t another homebuilder website. The last thing you want is to send clients to your competition.

Home Builder Website Design Tips

Home builder website design uses the same basic concepts as any other website. You have a goal for your visitors, which is to book your services. Everything you design and include on your site should be part of that goal.

Keep these tips in mind to make your homebuilder website stand out and attract more clients. Then, you can grow your business and increase your revenue.

Table of Contents
  • Focus on Your Branding
  • Set Up Your Navigation Bar
  • Use a Descriptive Headline
  • Answer Common Questions
  • Share Pictures
  • State Your Location
  • Include Buttons
  • Add Calls to Action
  • Prioritize Your Service Page
  • Be Careful With Links
  • Home Builder Website Design Tips
chart-bar
Want a Free Digital Marketing Strategy Customized to Your Business?

Enter your email to get strategic insights, a plan of action, and pricing options.

Please provide a valid email address.

From Our Insite Blog

We believe that SEO requires an all-encompassing approach to ensure a sustainable future for your site and achieve your goal…. conversions.

microscope
Research
Adam Heitzman
The Platform Creating the Biggest Full-Time Creators
cart
Ecommerce, SEO
Adam Heitzman
Shopify SEO Best Practices: 7 Traffic Boosting Tips That Work
magnify
SEO
Adam Heitzman
SEO Certifications: Are They Beneficial & Do They Make You an Expert?
browser
Guide
Adam Heitzman
HVAC Lead Generation: 6 Proven Strategies to Get Leads
cart
Ecommerce, SEO
Adam Heitzman
WooCommerce SEO Best Practices: 8 Traffic Boosting Tips That Work
microscope
Research
Adam Heitzman
16 Hyperlocal Marketing & Advertising Strategies to Drive Growth in 2022
avatar

HigherVisibility rose to the occasion. I knew the SEO process would not produce overnight results but our business is at record levels for the 40+ years we have been in business.

Tom Shalin, Owner/Manager
Get My Free Quote

Want a Free Digital Marketing Strategy Customized to Your Business?

Enter your email to get strategic insights, a plan of action, and pricing options.
Please provide a valid email address.
Send My Custom Strategy
check-yellow
Talking with other Digital Marketing Agencies? Contact us to learn what makes us the best!
facebook twitter LinkedIn youtube
website-logo-dark
HigherVisibility’s focus is to drive conversions through laser-focused targeting combined with an optimal post-click experience.
Get a Free Quote
Services
  • SEO Services
  • PPC Management
  • Website Design
  • Local SEO
  • Link Building
  • Ecommerce SEO
Services
  • Franchise SEO
  • Facebook Ads
  • Google Ads
  • SEO Auditing
  • Conversion Optimization
  • Reseller Program
Company
  • About Us
  • Careers
  • Blog
  • Free SEO Tools
  • Memphis Location
  • Privacy Policy
  • Sitemap
  • Contact Us
Who We Help
  • Franchises
  • Lawyers
  • Ecommerce
  • Automotive
  • Financial Services
  • Home Builders
  • Other Businesses
Call Us Toll Free : 888.212.4458
Email Us : info@highervisibility.com
6070 Poplar Avenue, Suite 760, Memphis, TN 38119
© 2022 HigherVisibility · A leading digital marketing agency.

phone-icon Prefer to call?

888.212.4458

Feel confident in the process and proud of the results. See why 100’s of businesses have trusted HigherVisibility since 2009. Our digital consultants are ready to discuss your needs.

You’re Custom Strategy is
One Step Away

Complete the form and get strategic insights, our plan of action, and pricing options.