I know it’s hard to believe, but sometimes companies will guest blog for SEO purposes more so than the love of writing. Still, companies have a lot of great expertise to offer, and SEO has given some of these companies (or the professionals running them) the excuse they need to share this knowledge with the web. Once the article is written and perfected, however, there can sometimes be quite a few guest blogging challenges when it comes to SEO.
Fortunately, the hardest part is really identifying some of the things that could go wrong. Understanding some of the common challenges first usually makes it easy to come up with a solution and solve the problem. After all, after you’ve spent hours writing a great guest post, you don’t want to miss an SEO benefit just because you aren’t sure how to overcome some common challenges. It’s easy—it’s as simple as just keeping a few things in mind before and after you write.
Some Common Guest Blogging SEO Challenges and Their Solutions
The most important thing to remember is that you want to write for readers first. Do not try to guest post on a blog that has nothing to do with your industry just so you and earn a backlink. It probably isn’t going to happen because content needs to be written for readers and not for SEO. Once you have this basic notion down, you can start worrying about SEO.
Below are a few common SEO issues you might find and the solutions to get you the link and visibility that you want out of a guest post:
- Your author bio links get rejected because they are unrelated. Sometimes you want to write about one aspect of your industry, yet link to another. For example, I may want to link to something about social media, but if I’m trying to write for a web design blog it just might not work.
Solution: In this case, the best thing you can do is consider your keywords and anchor text before you begin writing. If you do not want to change your links and anchor text in your author bio if you are asked, then you should have made sure that you were submitting an article to a site where those links were totally relevant. This is a problem that a blogger should be able to see coming. Take a look at the links in other author’s bios and see if they are completely related. If they are not, you might be in the clear. It’s all in the preparation.
- The blog only allows in-text links, not author bio links. This isn’t always a problem because sometimes the anchor text that you want to use fits in nicely with your article, but sometimes it just doesn’t sound natural.
Solution: Again, this is something that many blogs will tell you before you begin writing (usually on a contact page) so that you can make sure your links are natural. However, as a full-time guest blogger I am well aware that some blogs like to spring this on you at the last minute. If this is the case, the best thing you can do is either change your anchor text, work with your content slightly to make something sound great, or simply write a new article and use your other article somewhere else. Hopefully your anchor text will flow nicely within the content—this happens more often than you think, so don’t count it out!
- Your article has a high bounce rate, but a lot of social shares. When it comes to the metrics of your article, sometimes things just don’t match up. You want to see certain SEO results but instead you’re seeing other SEO results and left scratching your head.
Solutions: When something like this happens, there isn’t much you can do to change your existing article once it is posted. However, this can be avoided by doing a little bit of research before you try to post on a site. Analyze the site’s audience and determine what type of SEO results you really want to see. Would your bounce rate be higher if you published an infographic? Likely. Are you getting social shares because the site has good social media marketing? Likely.
The moral of the story: Try to plan out your guest posts before you write. If you can talk to an editor, talk to an editor first. Ask him/her about the audience of the blog, anchor text requirements, and content that would be relevant at any given time. Chances are the editor is going to be able to give you the most information in order to make sure your SEO (and of course content) is successful.