Lead Generation for Plastic Surgeons: Tips + Best Practices
Plastic surgeons can benefit from a healthy and cultivated lead generation strategy to pull in more qualified leads and, inevitably, more business. Today, people have mixed opinions on cosmetic surgery. Due to this, collecting patient leads can be challenging.
How to Create a Plastic Surgery Marketing Strategy That Converts
Lead generation focuses on the top of the sales funnel flow chart: attracting new patients. However, there are three areas of focus when creating a successful lead generation strategy that will attract client attention and drive them to purchase.
Attract New Clients
The first step for a successful lead generation strategy is to attract new patients. There are a few ways to go about this, but the most lucrative are gaining patient leads through social media and attracting potential patients to view PPC ads and other ad campaigns.
Social Media Plastic Surgery Marketing
Perhaps one of the best ways to garner client attention is through the ongoing use of social media. For cosmetic surgeons, the focus should be on sites that offer the chance to share pictures. This is because cosmetic surgery rests on its visual appeal. Social media platforms like Instagram and Facebook are a great way to share visuals and attract new clients.
One benefit of social media and internet marketing is that there is the ability to create niche and audience targeted content. Using hashtags, keywords and creating a cohesive and visually appealing profile is a great way to attract prospective patients.
Facebook and Instagram also include the opportunity to create video content, online events, and small ad campaigns to draw in more impressions.
Aside from social media, curating quality ad campaigns can help boost visibility. Focusing on the ideal client and creating a targeted ad campaign is an excellent way to gain more online attention. These campaigns work great because you can lead the client to a curated landing page with its funnel. You can address client questions, include email opt-ins, offer the chance to schedule a consultation, and offer testimonials.
Small Biz Genius reported that the average person views around 1,700 banner ads per month in their social media feeds, and about 45% of this content is believed to be in visual context—which happens to be the best route for cosmetic surgeons as their services focus on visual appeal.
Creating a stunning landing page that works as a funnel all on its own can be daunting, but here at Higher Visibility, we have the expertise to create something sure to pull in potential patients for your business.
With the right technology, you can also retarget prospects who previously viewed your landing page but left before engaging. Revising your landing page is another way to continue growing your lead generation strategy to gather more clients.
While lead generation strategies tend to focus almost exclusively on attracting attention, it’s worth noting that monitoring audience engagement is a massive indicator of marketing success. According to Finances Online, 69% of the time spent on digital media is spent on social media. So it’s no wonder that social media platforms are where you should grab your audience’s attention.
When it comes to engagement, social media offers plenty of space for commentary and “likes.” A good rule of thumb is to keep up a conversation with your audience. This increases the sense of authenticity and trust between your audience and your business, which in turn results in a higher conversion rate.
The main goal for a successful lead generation is conversions. At Higher Visibility, we implement the best techniques to get your client’s attention and to drive them steadily towards conversion. Conversions often come about as call-to-actions.
The Secrets to Effective Plastic Surgery Marketing Strategy
Proper targeting and use of effective search engine optimization techniques are the key secrets to effective marketing strategy. Regarding cosmetic surgery practice, there are a few unique challenges in acting on these tips, however.
Cosmetic Surgery Advertising That Attracts
One case study in 2018 found almost 18 million people received cosmetic surgery in the U.S. While the data concludes that plastic surgery is on the rise, there are still many who advocate against it.
One of the best ways to create an advertising method that attracts is to eradicate any fear or apprehension that potential clients may be feeling by using facts and proven results to drive trust and interest.
At Higher Visibility, we know that advertising can be expensive and often garners next to no results if done improperly. We are specialists in our field, and we understand how to conduct targeted campaigns that will pull in the right clients.
SEO for Cosmetic Surgery Practice
SEO is one of the major players for any successful digital media. Plastic surgeons need to understand industry keyword research and their audience’s personas to market accordingly.
We offer several SEO services to help boost the prominence and relevance of your website. After all, your website is as important as your physical business. More people are using the web today to find products and services. People turn to Google and other search engines to navigate their lives.
Having quality SEO will help to bring more attention to your business. When a prospective patient searches a keyword phrase associated with plastic surgery, your business will appear on top, at the forefront of their attention.
When it comes to lead generation, building an effective SEO strategy is of the utmost importance.
Engaging Plastic Surgery Web Design
We also offer stunning website design services with a focus on funneling your client towards a sale. Our unique UX design offers your client fluid and straightforward navigation, directing them through your site and to a landing page where, ultimately, they will convert.
With our industry-efficient reports, we can help you analyze your site’s traffic and data so that you can get a better idea of who your target audience is and where they are coming from. Which funnels are drawing the most attention? Which landing page design leads to the most conversions? At Higher Visibility, we can help you navigate all of this information with our client-friendly dashboard.
HigherVisibility has been helping businesses to grow in the online landscape since 2009. We specialize in SEO and digital marketing services for companies ranging from small, local businesses to Fortune 1000s. Our goal is to make a customized marketing plan that will propel your business through the ranks and increase your online presence.
We know that plastic surgery practices, while on the rise, remains a controversial topic. As such, it can be challenging to navigate the right clients for successful conversions. Our team focuses on honing in on the prospective patients who show interest and are more likely to lead to a sale rather than aiming at the maximum number of viewers per session. This is because views do not always correlate with high conversion rates.
What We Can Do
We curate a customized digital marketing campaign, optimized to your business’ needs. Using A/B testing, heat mapping, and multivariate testing, we can catalog, report, and analyze the best strategies for a successful lead generation campaign.
If you’re interested in working with Higher Visibility, schedule a consultation today to begin a partnership that will inevitably lead to more conversions and continuous clientele success.