How to Create a Quiz to Help Spice Up Your Content Marketing

Last week and in to this week we focused on different types of shareable content, and creating a quiz was one of them. However, not many people out there are giving tips about writing and uploading successful quizzes. When I went to create my first quiz just a few weeks ago, I realized that all of the resources and advice put a focus on online quizzes for teachers. Surely there must be a few things to know about creating a quiz for a company blog, right? Right.

There are quite a few different tools and techniques you can use to upload and publish your quiz in the first place, but it goes beyond that. It’s important to focus on the content of your quiz and what is really going to get people to participate.

The Benefits of Creating an Online Quiz for Your Blog

Before getting started creating a quiz for your blog or for a social media account (usually Facebook), it’s important to remember that as with all different types of content, quizzes aren’t for everyone. First, consider your audience and a few of the benefits:

  • You can use a quiz like a research study by understanding more about your audience. If you’ve ever wondered about what they value most or have the most trouble with, see what results you get from your quiz.
  • Quizzes are short and easy to understand and digest, making it an excellent tool to bring readers to your site and keep them there.
  • Participation is something blogs often struggle with, so quizzes can help jumpstart engagement levels.
  • Quizzes can still be a way to show off what you know. Create a creative and informative quiz and your credibility will shine through!
  • Quizzes do great on social media, improving your brand’s visibility.

If you do decide that a quiz would probably work well for your audience, you should have some testing in your future. While the master of online quizzes Buzzfeed puts a focus on quizzes in their content strategy, that approach may not be best for you. Test how many quizzes per month work best, what types of questions and answers get the most participation, etc.

Tips and Tricks for Writing a Successful Quiz

Not all quizzes are created equal. Consider some of the following tips for success before you go to create your quiz:

  1. Talk with some of your loyal customers to create a great topic.

Nobody is going to take your quiz if they aren’t interested in the subject and don’t care about the answer (more on this in the last point). To come up with a good topic, talk with some of your loyal customers about what they may want to learn about themselves or even about your industry. What subjects confuse or interest them?

You may even want to check out Google Consumer Surveys to do your real research and then create a quiz based on what you find. I also recommend having someone you trust take your quiz before it’s published to make sure that the topic and questions are something that your audience will like.

  1. Focus on the name, or headline, of your quiz.

Anyone who has created a quiz will tell you that your title is everything (which honestly isn’t too far off from the advice you’d get about other types of content). With quizzes, you have to have a smart and catchy title. A few tips to creating a great headline.

  • Write a headline with the word “Actually.” This was an idea I got from a SmartInsights article. If you create a title “How Much Do You Actually Know about Google?” people will see it as a challenge. It turns into a game, and that will get you clicks.
  • Ask a question about life. People sometimes want to hear where they belong or what they should be doing from a little quiz. They know it might not be correct, but it’s fun to see what a computer thinks based on answers. Buzzfeed is a master at these quizzes. Something like “What SEO company should you actually work for?” would be a great example.
  • Comparisons. Quizzes that compare someone to those who are big in the industry is something fun that will make people click. Something like “Which SEO expert should you have dinner with?” might peak someone’s interest.

I also highly recommend listing out lots of different title options before choosing the one that will get published. According to Upworthy, they created a 20-headline approach for their company where they wrote out 25 different headlines for every single article before making a decision. It might seem like overkill, but Upworthy and readers attribute a lot of their success to these catchy headlines. Go see for yourself.

  1. Use images as much as possible.

You should use images in your quizzes for the same reason that you use them in your content—they catch a reader’s attention. Images help to keep things light and break up the text. Plain and simple, people like images, so your quizzes should include as many as possible without being overbearing (at least one per question is a good rule of thumb).

  1. Keep the quiz short and easy to answer.

Few people are going to wait around if the quiz is too long. Now that people are used to the quick Buzzfeed quizzes, it’s going to be tough keeping someone’s attention for much longer (Buzzfeed quizzes usually take about one minute to complete). Again, quizzes are supposed to be fun for your readers—this is your main goal.

  1. Keep a conversational tone.

You want to write your quiz as if you are talking with someone and not at someone. The SmartInsights article discussed above also adds, “When quiz takers share your quiz, they will probably have someone else in mind who would enjoy it, and if the quiz is written in a way that talks to a person it’s much easier to share.”

  1. Make them want to know the answer to the quiz.

Nobody is going to take your quiz if they don’t care about the answer they will be getting in return. This comes back to creating a great topic that will interest your audience. If someone is going to click through all of your questions, you better have some witty and/or informative answers for them at the end. I will even go as far as to say the answers you have created are the most important part of your quizzes. If someone spent one minute on your quiz only to be given a boring answer, they probably won’t come back to take another.

On that same note, don’t very obviously treat it as a research study. Although you might be interested in the answers you receive for your own studies, that’s not something that your readers need to know.

Different Tools to Help You Publish Your Quiz

There are quite a few different quiz tools out there that will allow you to create your quiz and give you a code for publishing, either onto your blog, social networks such as Facebook and Twitter, and even through an email if that suits you best. A few of the most popular tools include:

Quiz Creation Tools and Companies

  • Interact. This is probably the highest quality quiz tool you’re going to find that won’t break the bank. You can start at $29 per month and create custom designs, and they offer a free trial.
  • Playbuzz. This tool puts a focus on images in your quizzes, so you can be sure it’s going to look great. However, the custom options are fairly limited.
  • Quibblo. Lots of different choices with this tool, and it’s incredibly easy to use. I recommend this tool for beginners.
  • Snapapp. This is expensive, but highly customizable and used by large brands. I only recommend this if you are a large company with a big budget and your content centers around quizzes.

Quiz Creation WordPress Plugins

  • SlickQuiz. With this plugin you can include an unlimited number of questions, save user scores, and it allows users to share via Twitter and Facebook. Lots of customizing available with this one!
  • Wp-Pro-Quiz. This is a free plugin that allows you to get creative with your quizzes and their formats. You can even choose a time limit for your quiz if that works best for you; however SlickQuiz still takes the cake for me on this one.

Have you created quizzes that have given you a lot of success? How did you create them, where did you publish them, and what tips do you have for other businesses? Let us know your story and your thoughts in the comment section below.

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