If you want the easiest possible way for your customers to find you, this is a good service to use. With Google My Business, you can make sure your company is on Google Search, Google+ and Google Maps — and your customers can interact with you more easily. But to give you your best chance of delivering a consistent marketing message and forming lasting relationships with loyal customers, let HigherVisibility help you get started with Google My Business.
Claiming citations from portals such as Superpages.com and local directories can help give your business that much more legitimacy as part of your community — and that matters for a business competing in a local market as well as giving you a boost in the search engine rankings for your area. HigherVisibility can make sure you claim the correct citations for your industry.
NAP simply stands for “name, address and phone number” — and you’d be surprised how many businesses don’t have NAP data that is consistent across the web. Having an actual physical address and phone number listed in directories and other websites not only gives you a boost in your local organic search listings but also lends your business instant legitimacy. Citations and local listings are extremely important components of your local SEO strategy. HigherVisibility can make sure your data is both consistent and widely distributed to the right websites.
The management and distribution of name, address, and phone number data across business listing directories to maintain accurate and consistent contact information. This process is a fundamental building block for local search engine optimization efforts.
See Also: What is SEO?
This is the name, address, and phone number information for a business. This is used to publish contact information about your business to various online phone directories and mapping services, allowing for potential customers to find you.
If you are targeting a regional audience for one of your business locations, the answer is yes. There is a very high correlation of consistent business listing information with successful local SEO campaigns. Higher search rankings typically translate into more leads and phone calls for a business.
See Also: Why is SEO important?
Yes. We can manage GMB listings for single location businesses as well as multi-units.
Yext will get you listed on the majority of prominent local phone directories, but if you make the decision to leave, that information could be lost. That is because they overlay their listing information on top of the data provided to these directories by the aggregators. Once you leave, the listings over-time will revert to what is published by the data aggregators. From a local SEO perspective, our solution is superior because our service works directly with the data aggregators. Your business data will be distributed to hundreds of their online phone directory partners, giving you much greater coverage. If you ever decide to leave, and we hope you don’t, the data we submitted on your behalf would remain with the aggregators, thus not losing your investment. This would only change if they believe your business changed names, moved, or has a new phone number.
Infogroup, Neustar Localeze, Acxiom, and factual are the four largest business data aggregators. They have hundreds of partners worldwide such as the Yellow Pages, White Pages, Merchant Circle, 411 and more. Their business listing data powers the overwhelming majority of online phone directories and mapping services.
Consistent data is one of the most important local search ranking factors. Google analyzes the data from the aggregators and phone directories. The consistency of that data is then compared to a businesses’ Google My Business listing. To have a reasonable chance of being considered for top listings in the local pack of the search results and Google Maps, a high percentage of the NAP data must be consistent. With a high percentage of search users clicking and calling from these listings on Google, it is important to maintain this data.
Having an active Google My Business page makes you eligible for display in Google Maps, but consistent local listings act as a catalyst for higher placements.
If you don’t have a store front or office, this solution is probably not right for you. We do have other solutions available for companies that are considered service area business, that don’t want their address published. Contact us for a free consultation to see what solutions we have available for your specific business.
Pricing varies depending on the number of locations you need managed. Listing management is also a standard feature in our local SEO plans. For the best possible pricing, please request a free consultation.
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