Automotive PPC Services That to Get You More Customers
If you have been running an automotive service business or auto dealership for some time, you already know how important having a solid online presence can be for your business. Although most of the deals are closed in dealerships, over 95 percent of people buying cars start their research on the internet before visiting any given dealership in person.
However, it is not enough to just have an automotive website; a lot of work needs to be done for your online marketing efforts to bear any fruits. As such, for you to thrive in the automobile industry, you need the services of a reliable digital marketing agency to help you improve conversion rates and generate more phone calls & leads. This is what we, at HigherVisibility, are best known for. We are a leading digital marketing agency with many years of experience, and you can count on us to come with a variety of tactics to get your car dealership more business.
One of the digital marketing approaches that we employ to this end is the pay per click (PPC) advertising. But what does PPC in the context of automotive online marketing entail and why should you hire us to help you manage your car dealership’s PPC campaigns?
What Does PPC for the Automotive Industry Entail
For your automotive e-commerce website to bring more calls and leads to your dealership, it has to rank high on local search. As such, there should be reasonable chances for online shoppers looking for cars to land on your website. In other words, your website should be search engine optimized. Unfortunately, SEO is quite a time-consuming process and it can take you months or even years for your website to appear on the first page of Google search for a particular keyword. So what can you do to bring traffic to your website as you wait for your SEO efforts to bear fruits? This is where PPC comes in handy. PPC marketing is a form of a sponsored listing on major search engines such as Google, Bing, and Yahoo. The ads can also appear as banners on apps, videos, and even websites. It will ensure that people looking for new and used cars in or near your area can find your ad on the first page of search results.
Why You Should Hire Us to Manage PPC advertising For Your Car Dealership
To the extent that you will be paying for ad space, there is a lot that has to be done for your campaign to bring you the desired results. For instance, it is imperative for you to learn what your competitors are doing, be conversant with what your potential customers are looking for, employ remarketing, and create ads that resonate well with your target market. Below are some of the reasons why you should hire us to manage your car dealerships PPC advertising.
At HigherVisibility, PPC advertising is something we have been helping our clients with for more than a decade now. We have the necessary capacity and technical know-how to manage your Google Ads accounts. Besides, we are aware of the trends that characterize every special season associated with the automobile industry. As such, you can count on our experience to ensure that your PPC advertising delivers the best possible return on investment.
Make Use of the Most Advanced PPC Features
Top PPC platforms such as Google AdWords may have features that are too advanced for you. For instance, Google frequently releases new features, and you may not even be aware of some of them. As a dedicated online marketing agency, we are usually aware of all the important updates and features and we will make use of them for you to get the best results possible.
PPC advertising involves a lot of activities: designing landing pages, keyword research, and managing bids, among others. If you decide to do it on your own, you are likely to get overwhelmed and it may even draw you away from your core business activities. On the other hand, when you choose to pass it on to us, we have highly trained and experienced professionals for every line of work. Our multi-disciplined team will come up with solutions to any of your challenges and handle your PPC campaign in a better, professional way.
As a leading PPC agency, we handle multiple Google AdWords accounts meaning that we help Google get a substantial amount of income. In return, Google offers us some goodies that we share with our clients.
The Bottom Line
Overall, it is apparent that although SEO is a long term marketing strategy to bring you the results that you want, you can try PPC to get your car dealership to the first page of search results for a particular keyword within a few hours or days. However, this is not as easy as it sounds, and therefore, it is imperative for you to seek the assistance of a digital marketing agency. If you are looking for a reliable PPC expert to help you manage your campaign, HigherVisibility is your best bet. Feel free to contact us today for more information about our company and services.