July 25, 2013
As with most things in the SEO industry, there comes a change, there comes a slight panic, and then there comes all sorts of tools to help. The idea of semantic search and semantic SEO is no different. Although this isn’t a new term or concept, it’s beginning to become more and more important as Google continues to alter its algorithm. As most marketers know, Google is constantly trying to be able to look at all factors in a piece of content, not just the links. Semantic SEO is a step in this direction.
In short: It’s a term marketers should know and a strategy that needs to be adopted. This is the way search is moving, so it’s best to get on the bandwagon sooner rather than later.
The Basics of Semantic Search and Semantic SEO
For those who are unfamiliar, semantic search is all about offering search results that are related to the query, and not necessarily limited to results that just include that specific keyword. Semantic search takes into account the context as well as the meaning of the search query. In the past it was the links and the anchor text associated with those links that gave Google bots a clue about the contents of the page, but semantic search is now giving the bots a chance to look at all of the content around the link to make a conclusion. Consider some of the following points:
As a side note, it’s important to remember that your other SEO strategies are still relevant and should not be throw aside to focus on semantic SEO. This is just one thing Google looks at when it comes time to rank a site, so you should still keep your other efforts in place.
Great Tools That Help Improve Your Semantic SEO
Semantic SEO is definitely something that you can do on your own, but if you have thousands of pages and need a little bit of help, semantic SEO tools have been popping up left and right. Because you’re going to need to start writing and creating content with semantics in mind, you’ll surely find that it takes a lot of creativity to think about related words and then include them in your content, so tools really can be helpful.
Below are a few of the great tools out there to help with this newer Google initiative:
Are you familiar with any tools that help with semantic SEO? Do you have any experience with semantic SEO on your own?
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