July 2, 2013
Understanding all of the different terminology in the SEO industry isn’t easy, but it’s possible, slowly but surely. In many cases, an SEO term refers to something that businesses have been doing for years. There comes a time when a term needs to be associated with a great strategy or SEO-way of thinking, and semantic SEO is the latest. Experts and Webmasters are now throwing around the term, and it has people wondering: What is semantic SEO, why do I need it (if I’m not using it already), and how is it going to work for me?
Understanding Semantic Search Definitions
The idea of semantic SEO started because of the concept of semantic search (makes sense, right?). Several experts in the industry have all have tried to define semantic search, and it does help to hear a few different definitions of the concept in order to really wrap your head around it. Below are a few different definitions you might find around the web:
Moz author Matthew Brown used a definition from Tamas Doszkocs of WebLib:
Search Engine Land author Barbara Starr:
Higher Visibility author Amanda DiSilvestro (yep, that’s me!):
Now because search exists, SEO exists, so because semantic search exists, semantic SEO must also exist. Although this is not a new term, it’s just now beginning to gain some traction amongst small businesses as a new and innovative way to look at the industry.
How Semantic SEO Works for Semantic Search
Semantic SEO means optimizing your website to include all of these related and supporting terms. In the example above, you can go even further with the term “car” and connect it with modifiers like “rental” or “insurance.” The possibilities are endless. As a Webmaster, what you want to do is create a semantic theme to each of your webpages. You can do this with just a few simple steps:
Are you familiar with semantic search and semantic SEO? If so, what do you do to try and adapt and optimize for SERPs?
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