November 13, 2012
If you were ever to talk with a blogger about one of the most difficult aspects of the industry, he/she would likely say, without hesitation, engagement. Every blogger wants readers to engage with a post because it shows that the post is interesting. Engagement works like a snowball effect: it gets people talking, which gets other people talking, which spurs ideas for future posts, which gets people to come back, and in the end helps improve the popularity and authority of your blog. The more popular your blog, the better chance you have to increase your profits. The question, then, seems to be twofold: How can a blogger create engaging content, and why is it so hard in the first place?
Why Writing Engaging Content Isn’t Always Easy
It’s tough to know why it’s so hard to get reader’s engaged, but we can speculate. It’s important to realize first, however, that people are less likely to engage on a site that doesn’t have a lot of previous engagement, but that doesn’t mean it’s impossible. It just takes time, and if you’re writing engaging content and promoting this content then the clicks will come.
So why is it so hard to write: First, people usually only like to comment if they disagree. Writing a piece of content that is controversial enough for someone to disagree is tough; especially on some blogs. Second, engagement means creativity, and every writer knows that it’s very tough to think outside of the box and be creative with every single blog post. Your brain can only take so much writing everyday. Finally, writing content means really analyzing your audience, and this can be tough to do when you don’t have much of your own data.
As you can see, these reasons are not unsolvable. No matter what the reason, the moral of the story is that writing engaging content is possible.
Top 10 Writing Tips to Help Improve the Engagement of Your Blog Posts
Below are ten writing ideas to help bloggers create engaging content:
Learn from others. If you see a blog post that is generating a lot of engagement, figure out what’s so special about that post and try to mimic it. You would be surprised what reading other blogs can do for your own work.
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