May 30, 2012
Google Penguin was created to help cut down on the number of spam sites ranking on a SERP, but many quality sites were hit because they were overusing keywords and never varying the anchor text of links. There used to be a time when it was a good idea to plug in your keywords wherever you could and as often as you could, but Google no longer sees this as a positive. It’s a great idea to link to external sources or link internally to help users, but Google wants to see varying anchor texts in order to help keep the content human.
For those who are unfamiliar, anchor text refers to the text that you can see when you click on a hyperlink. The keywords you use throughout your content are considered keywords, but anchor text is the text that is usually highlighted in blue. For example, you can click on this link to the Higher Visibility homepage, and the words “this link” would be the anchor text.
SEOMoz also reports that Google only counts the anchor text that you use first if you have two different anchor texts pointing to the same URL.
Top 5 Ways to Diversify Your Anchor Text
Although it may seem simple to vary the anchor text used on your website, you still want to make sure that the anchor text fits well with your content and has something to do with the subject of your article. Consider some of the following tricks to help diversify your anchor text:
Despite the idea that changing anchor texts is so easy, many companies are still ignoring its important. Even if your website did not take a hit from Google Penguin, there is most likely going to be another update in the near future. It is important to understand how anchor text works now so that you can avoid making mistakes going forward.
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