Being able to distinguish the difference between social media and traditional advertising is key. We create strategies that build conversations with your customers so that when they are in the market, they think of you.
Social media moves fast. It’s important that you’re constantly managing your social media to make sure you’re responding to comments and questions quickly and reviewing the content that is being posted.
Social media management is the process of creating content and engagements with your brand throughout your social platforms. Whether you’re maintaining consistency with your organic posts or turning paid advertisements into leads for your business, maintaining your social platforms is crucial to your brand visibility. Your customers want to interact with you and keeping up with those interactions is vital to the success of your company.
Yes, depending on how you are managing your social profiles. If you are just reposting excerpts of blog posts, probably not. If you are interacting with customers, keeping them informed of specials that you are running, and/or are running ads to a targeted prospective customer demographic, then there is a high likelihood that these activities will increase your sales.
It is a reasonable monthly fixed cost based on how many platforms and how often we will be posting on your behalf. We have several packages to choose from and we can also customize a package based on your specific needs.
We use a blend of proprietary and third-party tools to obtain optimal campaign performance.
Yes, and there are many ways that improvement can be realized. Staying engaged with your current customers, such as keeping them informed of special promotions or new services, is the most common usage for businesses. Many businesses however also run paid campaigns to attract potential customers that fit a targeted demographic or profile.
While we can make recommendations, ultimately the ad spend budget is determined by the client. We wouldn’t recommend a monthly spend of less than $500 for a local business or $1,500 for national reach. Our fees are based on a percentage of ad spend, with a minimum retainer.
That depends on your specific campaign goals. If you are looking to generate sales, Facebook & Instagram is usually our first choice. For clients with larger budgets, Linkedin is also a good option for generating leads. If your goal is to engage your current customer base, Facebook and Twitter would be appropriate.
That would depend on the business. If you are a newer organization without much of a client base, using social advertising to generate new customers should probably be your primary goal. If you are more established, we would typically recommend a two-pronged approach of using engaging posts to interact with your current clients and social ads to bring in new customers.
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