Automotive SEO: Services That Get You More Customers
Studies show that most car buyers must first do their research online before stepping into a dealership showroom. It has also been established the average car buyer visits just two dealerships when shopping for a new car. Therefore, for you to take your dealership to the next level, you need to establish a solid online presence. In other words, you need to have a great website and ensure that it is highly ranked on Google and other major search engines.
These days, improving the ranking of any local business on Google can be quite a daunting task. If you operate a car dealership, you probably know that the nature of competition in the industry can make things even much tougher. However, with the assistance of HigherVisibility, one of the leading SEO experts, you can significantly move your dealership’s website up Google’s rankings and consequently increase traffic and business.
Automotive SEO Strategies that HigherVisibility Will Bring
Search Engine optimization is quite dynamic. This means that the SEO techniques that worked in the past may no longer be useful now and in the future. Besides, even if you are favorably ranked today, there is no guarantee that that will still be the case tomorrow. As such, SEO is a continuous process and it will continue being an important part of digital marketing as long as there are search engines. These are facts that we at HigherVisibility fully appreciate, and therefore, we continuously invest in research to understand SEO dynamics in order to stay on top of things. Some of the techniques that we will use to improve the ranking of your dealership’s website and maintain the favorable ranking include:
Consistent and Unique Content
One of the most important things about search engines that we have learned over the last 10 years is that search engines love fresh content. Both search engines and website visitors take regular content as a telltale sign of a business that is vibrant. In addition to keeping your visitors engaged, a constant supply of fresh content will ensure that search engines always have something to recognize and catalog. As such, for us to improve the ranking of your website and increase its traffic, we will ensure that it is regularly updated with unique and high-quality content.
Quality Over Quantity
In the past, SEO agencies relied on the volume of content, keywords, and links to enhance website ranking. They would manage to get away with it because search engine algorithms were not advanced enough to take quality into account. While excessive use of links and keywords may have worked in the past, search engines now have more advanced algorithms that enable them to see past this archaic SEO technique and consequently make use of other more important parameters in ranking websites. The good news is that it is gradually becoming easier for local SEO experts to prioritize the quality of website content without compromising on SEO, and we at HigherVisibility are ready and willing to assist you in this regard.
User Intent Consideration
While it is important to think of how search engines are going to react to your website content and design, you also have to remember that your website content is for human consumption. Therefore, although exact-match keywords are no longer as useful and they used to be, keyword research is still an integral component of local automotive SEO strategies. By doing thorough keyword research, we will know the keywords that people shopping for cars in your area use in their search. By so doing, we will make it more likely for potential car buyers who may be shopping online to land on your website through organic search.
One of the most important facets of automotive SEO services is the incorporation of strategic link building, because it has proven to significantly boost your SEO efforts. For instance, internal links can make it easier for visitors to find other pages on your website and consequently increase the amount of time they spend on it in addition to encouraging them to visit again. In a nutshell, intelligent use of internal links will significantly improve user experience and improve your website’s ranking on major search engines.
External links that redirect people to other websites make it easier for search engines to find your web pages for indexing and ranking. We will ensure that we get you external links that are relevant to your content and lead to trustworthy websites, and this will go a long way in improving your chances of getting favorable ranking.
Why Trust Us With Your Automotive Search Engine Optimization
If you are looking for a local automotive SEO company, you will notice that the options are so many. However, not many of them are worthy of your attention. You need to go for a company with a proven track record. This is what we at HigherVisibility are best known for. Over the years, we have served dozens of clients in the automotive sector and our search performance is above board. We also have the necessary experience and technical know-how to develop highly effective custom content landing pages that will rank highly on Google, and consequently, drive more calls and leads to your automotive business.
The Bottom Line
Overall, it is apparent that if you are an auto dealer, the importance of having a well-optimized website cannot be overemphasized. Therefore, for you to up your game insofar as getting traffic and leads is concerned, it is imperative for you to seek the services of a reputable automotive SEO company. If you are looking for a reliable digital agency to help you in this regard, HigherVisibility is your best bet. Feel free to contact us today for more information about the services that we offer.