Backlinks are an integral part of organically raising search engine rankings, yet the times have changed in terms of what methods of obtaining backlinks are frugal and can be built without harming a website’s integrity.  No longer are the washed-up Free-For-All (FFA) link building methods going to harvest the backlink love you are seeking since relevancy has become more important than ever now; comment spam is also well on its way out of the SEO repertoire; following Google’s ‘do or die’ philosophy is a pain, yet a necessary evil, in order to increase visibility organically – the most natural ranking method webmasters use to gain respect from visitors.  There is a new kid on the backlink block that can be utilized to generate quick backlinks – PR6 backlinks, I may add – and provided you have a tactical approach, you’ll have an opportunity to gather a whole bunch of them quickly while boosting your site’s worth in the process.

Pinterest is the new means of socially sharing something.  I stress ‘something’ because it seems there are social websites out in the stratosphere that each has their own sharing qualities.  With Pinterest, however, you have the golden opportunity to use their interface to both gather a backlink and assure that your images are properly tagged so when you’re indexed, Panda updates will see that each image is anchored to a heavy enough extent to deem you relevant.  Here is a short FYI on what Pinterest does:

Images are paramount in establishing the feel of an article or product when a visitor comes to your site.  Having incorrect or poorly tagged images can not only prove to be embarrassing, but cost you organic rankings.  Pinterest brings your images to life for everyone to share and allows you to link the picture to the location on your site where it’s housed.  You’ll first join through an invitation from another Pinterest member (until they allow open registration) or request an invitation directly from Pinterest, which may take a day or two.  Once the invitation arrives, you can simply connect your Twitter or Facebook accounts to your ‘home’ on Pinterest and get your bio worked out.

Now that you are fully set up with Pinterest, it is time to ‘pin’ your images for others to share.  You choose the ‘create new pin’ option and enter the URL of your website or blog.  From there, Pinterest will scan your site and yank all available images (even affiliate banners) for you to select which ones to pin.  Once you select your image, the page it came from will automatically be appended to the image.  Now, simply give your image a small description that includes the keyword of the page where the image lands and a direct link to the page and you’ve won yourself 2 deep backlinks that will give massive credibility to your site.  Also, once you have pinned a ton of your images and properly described them, you should search your keyword in Pinterest and pin or at least comment on other images that are relevant to your niche.

This concept is still relatively new to the scene; therefore, do not expect too many uncommon keywords to be in their system as of yet.  However, if you can jump in on this opportunity to get your images pinned and backlinks harvested early on in the game, you will surely see incremental success that will include better organic rankings and targeted traffic that is willing to read your articles and partake in what you have to offer.