SEO agencies do a lot of work for businesses, and whether it’s PPC, SEO, or content strategy, there are tools that help us get the job done every step of the way. Having a solid toolkit not only makes the services that SEO agencies provide possible, but it also makes long-term management and progress tracking easier. All of this eventually comes back to ensure that clients we serve are happy and getting the best results possible.
To keep our clients satisfied and our services top notch, these are the tools we and many other SEO agencies often turn to.
Ahrefs has a range of tools that facilitate competitive analysis, keyword research, backlink research, content research, rank tracking, and web monitoring. They regularly add new tools and features that keep their products as relevant and top-of-the-line as possible. Ahrefs is used by all the leading experts in marketing and SEO for its efficiency, data quality, and usability-all of which make it a must-have tool for SEO agencies.
For team collaboration and project management, Asana is a really popular tool. SEO agencies have to stay organized internally and keep the moving pieces of their work flow and projects all in one place, and Asana offers solutions for that. Through their Workflow and Team Solutions, agencies can report, track, organize, and manage every aspect of their client projects. Plus, Asana has integrations, apps, and social uses.
For researching and developing content strategy many people use BuzzSumo. You can search any topic or domain and refine the search results through filters like content type, country, language, or date. The search results will show you the most popular content for your search including the number of engagements each search result has had across different platforms, the number of backlinks, the author, and more. This tool is great for getting inspiration or a better understanding of your content strategy.
Blog management and content production can create a lot of floating pieces in a project, which is exactly why having an editorial calendar helps keep things organized. CoSchedule is a popular tool for editorial management because it condenses all puts all of your tasks, content, social sharing, analytics, and ideas into one clean, user-friendly interface. Like Asana, CoSchedule has features for teamwork, personal workflow, marketing management, and more.
There’s a reason DeepCrawl is used by giants like Home Depot, Uber, and Staples. With DeepCrawl, SEO agencies are able to manage the more technical aspects of their services. They can use it to test website changes against live sites, review canonicalized pages for correct tag implemented, run site audits, identify problems like low quality or thin content, and much more. Overall, DeepCrawl helps its users identify and correct technical SEO issues that search engines look for.
This is a suite of valuable research tools used by big names like LinkedIn, MTV, and ebay. It’s great for by the book link building and removing and recovering from Google penalties, as well as recovering lost links after a site migration. Since link building management is such an important and in-demand service for SEO agencies, having a suite of tools that brings together research, recovery, implementation, and management is both impactful and efficient.
Moz is an industry leader for all things SEO, so it should come as no surprise that SEO agencies reference their tools often. Inside Moz Pro, there are tools that cater specifically to rankings, keyword research, links, site crawling, page optimization, and reporting. All of these tools give detailed, usable information on the metrics that matter most for SEO that comes from Moz’s industry-leading data.
There are a number of products and services offered by screaming frog, but most used by SEO agencies is the Screaming Frog SEO Spider. It’s a website crawler that allows you to crawl websites’ URLs to get real-time results. With it, you can find broken links, analyze page titles and meta data, audit redirects, find duplicate content, generate XML sitemaps, and much more.
SEMrush serves as an all-in-one marketing toolkit for SEO professionals. Its features include technical SEO auditing, analytics reports, advertising research, backlink analyzing, keyword research, project management, social media organization, PPC research and management tools, and much more. It really is a one stop shop for SEO tools and covers everything from paid campaigns to content strategy, which is why SEMrush is trusted by hugely successful brands like Amazon and Disney.
For PPC, WordStream is recognized by Google as an industry leader with the highest level of experience and proficiency in developing, launching, and managing AdWords campaigns for local merchants and small businesses. With WordStream, agencies can manage their client workload through a streamlined process and in an efficient amount of time.