Public relations is not just limited to sending press releases to newspapers. Because there are so many blogs, online magazines and social media outlets, the Internet has become an integral part of a public relations plan. If you have not considered online PR, here are a few reasons why you should consider it:
- It can help your SEO. If you submit a keyword optimized article or press release to blogs, article directories, and online PR sites, you should see an increase for your backlink profile. The object is that the press release gets in front of news reporters, bloggers, and other industry experts and that they find it interesting enough to link to you. Thus from a link building perspective press releases can have a benefit on your SEO.
- Online PR is great for reputation management. For example, let’s say you are selling a fantastic new toy. You submit the press release to blogs written by moms (Mommy Blogging is very popular) and offer to send a sample for a review. You get a great review and people are coming to your website to see learn more. Of course, it could also work in the opposite way. In that case, you need to counteract any negative reviews with press releases or articles. In some instances, you may find that a negative review brought a problem with your product or service to light and you make changes.
- Online PR doesn’t have to be expensive. Many bloggers will review your products or services for free (as long as you provide a sample) and there are many sites that you can submit press releases to at no costs. Some sites, like PRWeb or PR Newswire do charge a fee to publish and distribute your news release. However, you may find the price is worth it to get your company’s name in front of online and offline media.
You can manage your PR in-house or you can outsource it to one of the thousands of companies who provide these services. If you are unsure about PR, start with one press release to test the waters.