Paid Search

Google AdWords Gets a Makeover

Pay-per-click professionals, get excited! PPC platform AdWords is getting a serious makeover. Google recently announced the total redesign of AdWords that will continue to develop at a deliberate and precise pace over the coming months. Though you probably won’t be able to use the new AdWords until sometime in 2017, the changes being implemented will make campaign management more efficient, pleasant, and organized. Here’s what you have to look forward to.

1. It’s all about you.

In the past, AdWords has had a strong emphasis on pushing their product. Now that AdWords is in its 15th successful year, the shift is going to focus more on your business and use for AdWords than it is about Google’s product. The end goal for Google is to make it “super easy to execute and optimize campaigns based on your unique marketing objectives.” True to Google’s mission statement, you can expect AdWords to have a noticeable shift that points at being of greater service to you.

2. More of what you need, less of what you don’t.

The AdWords dashboard will be tailored to display the data and information that’s most relevant to you while hiding the stuff you aren’t using for your campaigns. Having a less cluttered display and new organization system will give you a clearer picture of the campaigns you’re working on, thereby allowing you to spot opportunities and optimize more efficiently.

3. Simple and powerful tools.

Workflow is closely related to platform display. By reorganizing and adding accessible and useful tools, you can check more off your task list in a shorter amount of time. Having these tools readily visible and available will help you manage campaigns quickly. It will also put all the important things in one place, which is Google’s way of fostering a more intuitive workflow.

This makeover is being developed using Material Design, which is used for other Google apps like Maps and Gmail. The AdWords redesign will employ the same style of essential and simplified use that offers a clean presentation. While the AdWords changes may be about cosmetics rather than functionality, they will facilitate PPC productivity in a way that illustrates the success and strides the product has made during its 15 year existence.

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