In the early days of link building, unscrupulous webmasters used “link farms” to increase their inbound links in a fast and easy way. Today, no one expects such a shady tactic to work — it’s a known fact that quality matters. If you can get websites with authority to link to your site, that’s gold — not just from an SEO standpoint, but as a source of quality traffic as well. That’s why any link building service must focus on link authority.
Not only must your links come from websites that are well-respected and have authority, but they must also come from web pages that have content contextually relevant to your industry. This is important because the search engines can associate topics and ideas to the websites that are linked based on the content contained on the page.
At HigherVisibility, we want you to know what you’re getting for your investment with us. That’s why we send monthly link building reports to let you know what links we’ve generated for your site and how your campaign is going.We’re proud of the high quality of the work we do and the results we get for our clients. Contact HigherVisibility today to discuss your link building needs.
Link building is the process of amassing quality inbound hyperlinks from other sites to your own for the sake of making your site more visible to search engines and visitors.
We use a variety of tactics that all revolve around outreach. We contact relevant and authoritative websites across the internet to get our clients listed on resource lists, blog posts, news articles, and requesting websites to fix their broken links. We find creative ways to pitch story ideas and will even create infographics or content pieces that we call “linkable assets”, to provide valuable resources for websites to link to.
We use a variety of proprietary and third-party tools to identify high quality link prospects that are likely to make a significant impact in our clients search positions. We always have the latest technology at our finger tips to give our clients an advantage over their competitors.
If you have a website and would like to improve or maintain your search positions, you should have a strategy in place. It is important because it is very likely that your competitors are working to achieve better results and you will not want your website to be placed at a disadvantage.
Links that have a do-follow designation means that the website containing the link is vouching for the website being linked to, allowing the search engines to follow and pass link equity credit. Links that have a no-follow designation means that the website containing the link is telling the search engines that they will not vouch for the quality or authoritativeness of the webpage being linked to, notifying them to not follow through to the website, thus not providing link equity credit. All natural link profiles have a mixture of both of these types and several of the web’s top publishers place a no-follow designation as standard policy.
This will vary from website to website, industry to industry. Every website has a different starting pointing as they usually don’t have the same exact link profile as their competitors. It typically can take up to 6 months to see significant movement, more or less depending on the starting point and the level of effort invested in the campaign.
Links remain one of the most important search engine ranking factors in Google and Bing. Most search marketers understand that the content of a website is important, but what sets websites apart are the links that point to them. Links act as a vote of confidence from one website to another, essentially vouching for each other to signify that the content contained is important.
See Also: What is SEO?
There are numerous SEO companies that claim they do link building. They tell their clients that they will write blog posts and websites will link to them. Where they miss the mark is that they usually don’t publicize the content and thus links never really materialize. We excel at outreach to webmasters, bloggers, and journalists. Not only that, our proprietary methods of identifying quality link targets get our clients noticed and generate authoritative links that propel them in the search rankings. Our techniques are one of many reasons we were named SEO Agency of the Year.
In each of the proposals we present, we provide a conservative estimate of how many links can be built at that specific level of monthly investment. More often than not, we will far exceed those numbers. Our primary focus will always be on the quality of what is being built rather than the quantity. Building low quality links are much easier, which is what many SEO companies offer, almost treating them like an endless commodity. The fact is that you will get back what you put into your website. If you hire a company and what they build is low quality, you will get low quality results. Quality is paramount to our agency’s reputation, and that is what we deliver.
External links are links that are pointing from one website to another, whereas internal links are links pointing from one page to another within the same website. While there is great value in linking internally to pass link equity and authority throughout the website, links from external websites pointing to your webpages carry much more weight in Google’s algorithm.
Quality is always more important than quantity. A website that has 1,000 low quality links will generally rank much lower in comparison to a site with 10 high quality links. Google places a great deal of weight on the link source so that it is not easy to game the system. This helps ensure the quality and integrity of their search results.
It can range from a few hundred dollars per month to several thousand. It is wise to allow for a healthy budget for this service, as this activity is one of the most important determining factors as to how a website will perform in the search results. If you are looking at a more comprehensive SEO strategy, all proposals will include link building activities as well. Contact us for a free consultation and we can provide a quote based on the specific needs of your website.
We’ve been growing businesses since 2009, let us do it for you!