Editor’s Note: This post was originally published in January 2011 and has been updated for accuracy and comprehensiveness.
Managing your SEO can be hard to keep track of, which is why having the right tools is so important. For SEO beginners or DIY-ers especially, using the right tools is often the difference for whether or not you’re being effective.
For SEO, one of the easiest ways to keep a thumb on relevant and useful information is using a toolbar. Yes, an SEO toolbar will probably take up a lot of space on your browser. But having one is like gaining a second set of eyes for your web surfing experience. It can also help you gain a better understanding of the competitive online landscape you’re working within and potentially highlight areas where your own site is underperforming.
There’s no shortage of SEO toolbars to use out there, but by and large, the seven below are considered the best. Check them out and see which one is right for you.
- MozBar– This is one of the most popular SEO toolbars used for its inclusion of Page Authority and Domain Authority metrics. They also include a number of linking sites and easily highlighted no-follow links on a page. Moz products, in general, are easy to use and unobtrusive by design, so it fits into your browser naturally.
- Ahrefs– Like Moz, Ahrefs is widely used and trusted as an SEO authority. Their SEO toolbar includes domain authority ratings, social insights, and a number of other metrics. The toolbar also has a unique Ahrefs Rank for web pages based on data collected by Ahrefs.
- Majestic– The nice thing about the Majestic toolbar is that it includes custom metrics, like their Trust Flow and Citation Flow chart. It’s also helpful for getting information about backlinks, as Majestic has its own crawling index.
- SimilarWeb– This browser extension can give you instant knowledge and insights about websites and apps. You can expect all the standard metrics, like authority and link analysis, in addition to data about user referrals and engagement.
- Link Research Tools– Again, this toolbar includes all of the expected metrics, like backlinks, domain and page authority, keyword rankings, etc. But it also includes social metrics and engagements as well as insights about link velocity, which can be particularly helpful for assessing the competition.
- SEO Quake– They offer several different parameter options. Besides the common metrics, like number of links and page rank, they offer Digg Index, Delicious Index, Google Trends, Quantcast Rank, Alexa Rank, and Technorati Index.
- SEO Toolbar– From SEO Book, this toolbar is clutter-free and provides extremely useful information relevant to SEO. It includes information on page rank, Yahoo domain backlinks, Yahoo page backlinks, number of directory links, site age, and estimated visitors. They also have a handful of other advanced features that you can use off of the toolbar, and it’s free.