Online Marketing for Contractors in 2020: Strategies To Get Customers

The world of online marketing for contractors is changing so fast that it is challenging to keep up.

This year has explicitly seen many contractor businesses struggle to maintain a constant flow of income from new prospects. The impact of COVID-19, the global pandemic, has caused a notable drop in consumer demands for small businesses & contractors as homeowners try to cope with the new normal.

In 2020, contractor businesses are going to rely on digital marketing strategies. Away from the pandemic, we live in a time when marketing technology evolves by night. Consumer habits are becoming harder to predict.

Therefore local service area & contractor businesses cannot just sit back and hope that the same old methods will work forever. Successful contractors are implementing smart marketing efforts to help attract more customers during these hard times, and you can too.

Read on to discover a contractor digital marketing plan that generate more calls and leads.

1. Create a Great Visual Online Presence

According to BrightLocal, 90% of consumers used the internet to find a local business in 2019, with 33% looking every day before making a buying decision.

Going by this, having an excellent online presence is crucial for any contractor looking to generate more leads during these hard times. And how do you create an online presence as a contractor?

The answer is simple.

1.1 Make Your Website Fast, Effective and Mobile Friendly

Your website is your online salesperson.

If you don’t have a professional website, right now is the time to create one. If potential customers are searching for contractors, they will search online to learn more about you.

A professional website will help them understand who you are, what you have to offer, all while spreading awareness. However, your website also needs to be efficient to generate leads. Here are some things to consider when building a contractor website:

  • Speed is important. The average consumer does not like waiting for a page to load.
  • It should be functional. Your website needs to be SEO optimized. We’ll go into that later.
  • It needs to be mobile-friendly. 57% of all U.S online traffic comes from phones, making your website mobile friendly ensures that you do not miss out on the target audience using smartphones.
  • Security is key. To be visible on the first pages of many search engines, your website needs to be secure.

Additional strategies you can use in your website design are user-friendliness by incorporating features like chatbots, click to call buttons, and instant chat features.

A testimonial page also goes a long way into earning the trust of potential clients.

Use anything that will keep your new customers on your website with the final goal of lead generation.

Most Contractors Struggle with Generating New Clients...We Fix That!

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2. Drive Valuable Traffic to Your Site through SEO for Contractors

Having a website does not necessarily mean you will generate more leads.

Yes, 93% of online experiences start with search engines. But only 75% of those go past the first page of search results.

Think about it. When was the last time you clicked for something on the second page of Google? Have you ever even opened it?

The same applies to your website.

Do a quick search of keywords targeting contractor services in your area. Where does your website rank? Page 1? Maybe not.

You should optimize your website to appear higher in the search results. And to start optimizing, you must invest in Search Engine Optimization. SEO is the process of using the right short and longtail keyword selections related to your industry or service to appear higher in search results.

With superior on-page optimization, your contracting company can be a top-ranking business on Google.

3. Create Content Tailored to Potential Customers

The main objective of any internet marketing campaign is to generate leads. However, it is impossible to generate leads without providing information.

Enter content marketing. Most of your clients go online to look for options from the local construction companies or to find answers on specific construction related questions, and your website should provide all these answers.

How?

There are two main ways of creating meaningful content for your website. They include:

3.1 Maintaining a Blog

Most successful contracting businesses build long-term relationships with their customers by starting a blog, which adds new posts regularly. For example, your blog section can include “The latest bathroom trends in 2020” or simple DIY projects that can be done without a professional’s help.

Although you might view DIY as a loss of income, look at it this way. If a potential client does something with your blog’s help, they will regard your business as a legitimate source of information. And when larger projects, which they cannot DIY, come by, they will know where to turn.

Blogs will build your website a dedicated following while making Google rank you better in search results.

A blog can also be the perfect place to showcase your “before and after photos” of past construction work projects.

3.2 Filming How to Videos

Nothing builds authority for contractor business websites like video. Having a video on your landing page increases the likelihood of appearing up on page one of Google Search Rankings by 53%.

You can show your experience to potential customers with a series of how-to videos for the people who want to complete home projects independently.

Video marketing continues to grab the attention of many potential consumers, and thankfully it does not require a huge budget to make quality videos. Most high-grossing videos are shot with ordinary camera phones, but as a business, you can invest in a better camera.

Providing valuable information on your website with videos will build trust with visitors, and they will be much more likely to contact you.

Most Contractors Struggle with Generating New Clients...We Fix That!

Since 2009, we have helped many contractors grow strategically. Let us do it for you!

4. Use Pay Per Click for Immediate Results

Search Engine Optimization is a great way to rank organically on Google search results in the long run. However, Pay Per Click Management Services will generate immediate sales and targeted leads.

PPC advertising works by placing your message or ad in front of people searching for your specific service. Your PPC advertisement appears after you bid for particular keywords.

For example, a construction company is likely to bid for the “Construction Services Near Me” keywords. Depending on the relevance of the advertisement to the searcher’s questions, your ad will be ranked.

According to Unbounce, PPC visitors are 50% more likely to purchase something than organic visitors. This statistic makes PPC a good return on investment.

5. Support Your Website with Social Media

Social media marketing is the way to go to spread overall awareness of your business while generating possible leads. Google My Business and Facebook are an excellent way to spread awareness of your company even before clients reach your website. Some other popular online platforms for construction businesses include:

  • Instagram
  • LinkedIn
  • Pinterest
  • YouTube
  • Twitter

Social media might take some time to generate leads, but by continually engaging your following with regular updates and posts will do you great in the future.

Make sure to use these powerful social media strategies for maximum benefit.

6. Share Your Expertise

Potential clients are always looking for a contractor with the necessary experience and reliability. Although previous clients can vouch for you, participating in online discussions on social media and online forums allows potential clients to see your expertise.

There are many discussions online related to contracting services, so feel free to participate. However, you should not use these forums to promote your business. Just give your views and answer questions.

Another popular way of leveraging your knowledge to gain new clients is by hosting online Q&A sessions on your social media. Create a hashtag to reach the people on twitter, and invite questions on your Facebook group.

Showing off your knowledge will earn you trust from future clients.

7. Manage Your Digital Marketing Campaigns

The world of digital marketing is all about numbers.

When you are managing multiple contractor online marketing strategies, it is challenging to keep track of everything.

How does your website rank compared to the competition? How many sales did you make through your PPC advertising? Did you reply to the question of contracting services on Quora?

All these questions are hard to answer without proper analytics tracking.

To make sure your digital marketing campaigns are successful, you will need to monitor the following statistics:

Over time you can use the results to improve your online marketing strategies and maximize the return on investments.

Start Putting Your Contractor Marketing Ideas Into Action

An excellent digital marketing campaign is essential to help you grow both online and offline. If you aim to generate valuable leads, increase your conversion rates, and have a better ROI, you need to follow the above steps.

However, if you want to see the results after having a professional marketing company handle it, HigherVisibility is here to help.

We cover SEO, PPC, Social Media, email marketing, Conversion rate optimization, and any other digital marketing strategy you might need for your construction business.

Contact us today to learn more about how we will improve your visibility and generate leads with our specialized contractor online marketing strategies.

Most Contractors Struggle with Generating New Clients...We Fix That!

Since 2009, we have helped many contractors grow strategically. Let us do it for you!

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