The Business Owner’s Guide to Online Customer Reviews
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In the 21st century, how has the decision-making process changed for consumers? Is it really all that different from the last few centuries? Yes… and no. People make decisions in largely the same way they always have—seeking out trusted advice from other people. The big difference now, thanks to the Internet, there’s almost unfettered access to information from anywhere and at any time.
This puts local businesses in a unique position. It’s increasingly difficult to influence consumers with heavily branded messaging. In effect, local businesses need customer reviews to project a sense of authenticity, trust and relevance.
Whether you need more reviews for your business or want to learn how to monitor and manage your current reviews, this guide will give you actionable tips and also help you understand the best practices to ensure your business has a positive impression.
In this eBook, we’ll discuss:
- What review sites consumers are using
- How reviews help local businesses in local search rankings
- How to monitor online customer reviews
- How to respond to customer reviews
- Tactics for getting more customer reviews