December 21, 2012
When it comes down to it, the actual structure of your website will affect your SEO success just as much as any link building strategy you might setup or any keyword research method you might use. Unfortunately, many companies setup an initial architecture for their website and then move on to things that seem bigger and better. The truth is that you should constantly be analyzing your site’s structure because Google does pay attention. There are certain things that a website’s structure can tell Google about user experience, and therefore this information is used when it comes time to rate your site.
What Your Website’s Architecture Tells Google
There are several different elements of a website’s structure that will affect how Google ranks and rates the website on a Google SERP. Fortunately, these elements are usually very fixable if you know where to look. A few of these include:
How to Improve: It’s best if you have a shallow website, or a website where readers can find every page on your website in less than four clicks. If reader’s and bots have to click four times or more to reach one page, it seems confusing and your SEO will suffer.
How to Improve: Internal linking is something that you can add into your content whenever you wish, so take some time to review your articles and include links. Additionally, make it a requirement for your writers to link internally. If you’re unfamiliar with internal linking, you can learn more about it as well as the anchor text you should use when linking here (and a tip—that was an internal link!).
How to Improve: Making this happen really depends on which type of site you use—HTML, WordPress, Magento, etc. Different systems have different ways of helping you to include your keywords in the URL, so you can learn about how to get started when it comes to your specific website here.
In general, helping to improve your website’s architecture should not be a very long or expensive process. Most of the structural changes that you need to make can be made by going into the back-end of your site and changing a few things around, so there aren’t many excuses to not get started right away!
Is your traffic declining? Are you not generating enough leads or sales? We’ve been growing businesses since 2009, let us do it for you!Schedule a Consultation
We’ve been growing businesses since 2009, let us do it for you!