November 12, 2013
Completing an SEO audit of your website sometimes seems to have incredible similarities to going to the doctor. You definitely know what it is, you know you’re supposed to go, you sort of know how to make it happen, but you’re definitely not going to go regularly. Honestly in this day and age, who has time for that?
When things are moving so fast and you have new initiatives rolling out in your company, new staff to train, a few unhappy customers to deal with, whatever the case may be, an SEO audit is bound to get pushed to the side. What small businesses are missing is the message that an SEO audit needs to be performed regularly in order for long-term success. It’s the “why” that is lacking in the minds of small business owners, and it’s causing some unfortunate consequences.
For those who are unfamiliar, an SEO audit works like a check-up on your site. You go through your current SEO strategies and look at your results and data to see what is working and what might need to be fixed.
Below are reasons why an audit needs to be completed regularly:
So what exactly does “regularly” mean? Once every six months is usually a good rule of thumb to stay on top of your SEO and remain productive without letting these audits take over all of your time. You can hire a company or a person to complete an SEO audit for you or you can choose to do it on your own (more on this in the next section).
Aside from just the “why” of SEO audits, you have to understand different ways to go about successfully completing an audit as well as other uses for SEO audits. Below are a few other articles from our blog that dig a little bit deeper into making it happen:
Best Tools to Perform a SEO Audit. If you want to perform an SEO audit on your own, it helps to have a few tools to guide you and make sure everything is done right. Some of the tools discussed include Open Site Explorer, Website Auditor, and Alexa Site Audit.
How to Evaluate the SEO of a Potential Website Acquisition. This isn’t necessarily about auditing your own website, but it’s important to understand how to audit another website’s SEO in case you’re looking to buy. Even if your not, these tactics can still work on your own site when it comes time.
What to Look for When Completing a SEO Analysis. It can be tough to know exactly what to look for when completing your own audit, and if you don’t know what to look for then you could miss something you really need to change the most.
If you’ve performed an SEO audit recently, let us know what you may have found that surprised you. Would keeping up with regular audits have been helpful?
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We’ve been growing businesses since 2009, let us do it for you!