It’s great to see your traffic increase because of your SEO efforts but that does not always guarantee you will see return on your investment. Many people give up and some even go back to traditional advertising. Employing good SEO techniques can bring you new customers. You could be making fatal mistakes that are keeping them away. Here are three common SEO mistakes you could be making:
1. You are targeting the wrong keywords. If you don’t have the right keywords, you are never going to get the results you want. Start off with a very targeted set of keywords and slowly expand to a broader set overtime. If you happen to be an online store that sells dresses don’t target the term dresses. It is too broad and will likely take a long time to see the results. Instead go after something more targeted like “women’s dresses online”. With this you will see results much quicker. After you see results from that you can start to slowly expand out to a broader keyword.
2. There are technical problems with your site. Run your site through the W3C Validator. While this doesn’t ensure you will rank high it does allow the search engines to better access the site.
3. You’re not creating compelling content. This is the number one way to drive traffic to your site. If you write content that is compelling people will naturally link to it which will improve your chances of ranking.