June 20, 2012
It is no secret that the link building is one of the most important aspects of SEO. If a website can generate a good number of backlinks, then typically they will gain rankings on a SERP. As you might already know, there are two types of backlink attributes; follow & nofollow. Almost all link builders tend to only focus on building followed backlinks. However, what many do not realize is that nofollow links can still have some value. In fact, nofollow links can actually serve an important purpose when it comes to a website’s SEO efforts and overall linking strategy.
How Nofollow Links Work
Every webmaster has the power to either include nofollow or dofollow link attributes each time a link is put on his/her website. The reason that nofollow links exist in the first place: spammers. It was tough for spammers to get links in the copy of an article because that involves hacking into the website, but putting spammy links in the comments of an article was simple. For this reason, Google created nofollow links so that Google bots would not follow and “count” these spammy links.
The general rule of thumb when it comes to nofollow links for a Webmaster is to setup nofollow links wherever a visitor can add in a link on his/her own (the comments being the most obvious example). This helps a Webmaster keep his/her site clean. However, nofollow links are not only great for Webmasters—they are also great for the websites where the nofollow link points.
Why Nofollow Links Are Still Beneficial in Terms of Traffic
The natural reaction for many business owners is the all-too-common phrase “why bother?” Linking is about improving a ranking on a SERP, right? It makes sense to not bother with adding in a link in a blog post comment if a Google bot can’t even find it to give you credit.
The truth is—adding in your own nofollow links can still help the overall linking power by bringing traffic to your website. There are a few reasons that nofollow links will help bring traffic despite the fact that Google bots do not follow these links:
Why Nofollow Links are Still Beneficial in Terms of Rankings
Nofollow links are typically seen for their value in improving site traffic, but there is evidence that nofollow links can help a page’s ranking. Here’s how:
Putting a nofollow link on a website is quick and easy. Although dofollow links typically hold more value than a nofollow link in terms of ranking, nofollow links can still help improve your SEO and SERP position. The greatest thing about nofollow links is the fact that you really have control over where these links occur. Putting a link back to your website in a comment is easy, and although the Webmaster of the site may have set these links to nofollow, you’re still in control over when and where these nofollow links occur. Working to get a dofollow link within an article can be tough, so it’s important to never let your nofollow efforts fall by the wayside.
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