November 14, 2012
Franchises can get tricky because you’re dealing with so many separate pieces—different staff, different community challenges, different buildings and codes to follow, etc. However, some aspects of franchise ownership work as a whole under the national branch. As someone who works as part of the national branch (and with the national budget), it can be tough to determine where you should make a decision for all of your branches and where you should allow each individual franchisee make its own decisions. So where does SEO fit into this equation?
The answer: It’s always best if the larger franchise companies are going out and purchasing SEO services on behalf of all the locations. Although it might seem like a hassle at first, there are actually quite a few reasons why this task should not be left for the small guys. You want one SEO agency to work with all of your locations in order to be truly successful.
Why Your National Ad Budget Should Be Spent on SEO for All Your Franchises
The first thing to make sure you understand is the idea that SEO is important. SEO and online marketing are becoming more important than the yellow pages and other forms of traditional advertising, so it’s important that the national branch gets every franchise location involved in some sort of SEO campaign. The reasons it’s best for the national branch to buy these services on behalf of all the locations includes:
Depending on your company type and size will depend upon whether you want to hire an in-house SEO expert or an SEO agency. In the vast majority of cases, companies with many different franchises will want to hire an agency because an agency has more resources to make sure that things get done. Agencies are also used to working with companies that own franchises, so they’ll be able to manage many different branches.
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