October 27, 2014
Although WordPress might get all of the attention, many websites use Joomla as their CMS system and find it to work better than it’s counterpart. Although Joomla may not be as popular, it can offer several things that many find appealing:
In general, a Joomla website is said to be best for Ecommerce type websites, but again, they do require a little bit more knowledge about coding and technical aspects than WordPress, which is better for beginners and blogs. Nevertheless, visit here to decide if Joomla is the right choice for you. If so, time to start implementing an SEO strategy.
The truth is that many SEO best practices for WordPress are the same for Joomla. However, Joomla needs a little bit of help being indexed by search engine bots right away, which is something that WordPress does a little bit better at the outset. You should rely on plugins more with Joomla than you would with WordPress, which is a common theme you’ll notice with the tips below. And so, a few tips to SEO for a Joomla website include:
General SEO Practices Still Relevant for Joomla
Metadata, including Title tags and descriptions, are in Global Configuration Settings on a Joomla site and A Title tag is what is going to show up in the search engine results, so you want to make sure you have a Title tag included that uses your keywords and is no more than 70 characters. Your description will also show on a SERP so keywords are also important here, so keep this under 160 characters.
When working with Joomla, most of your page titles are already marked as H1s right away; however, it is worth noting that while this is the norm, it isn’t always automatic with Joomla sites. Once again, the H1 tag is what Google’s algorithm looks at to detect the subject of your page, so pay special attention to this when working with your website.
It doesn’t matter whether you have a Joomla or a WordPress website, you need to get involved with local SEO. Sometimes Webmasters who decide to make the switch to Joomla or start with Joomla right away forget that local optimization still needs to be a priority. Create a Google+ local page first and make sure that your NAP information (name, address, phone number) is on the homepage of your website and is identical on your local pages.
Of course local SEO is an entire subject on its own, so I recommend visiting this article for more detailed information on getting started.
Download Joomla SEO Plugin Extensions
There are quite a few plugins out there specifically designed for Joomla SEO. I recommend checking out this article to learn more about different plugin options specifically for SEO and how they can help. A few the article mentions include SmartSEO, SEOSimple, and Sh404SEF. A plugin like this will help ensure that your URLs are search engine friendly, help give you a spot to update your meta titles and descriptions, and easily setup 301 redirects if necessary.
The next extension that will help you succeed is one for sitemaps. Making sure your website is properly indexed by Google is obviously incredibly important, and an extension will help you create a website sitemap. Once the sitemap is created, it will give you a link that you can then copy into your Google Webmaster Tools and submit to be indexed by Google. Both Xmap and JSitemap are great plugins for Joomla.
Ideally, you want your website to load in 1-2 seconds. This will help keep users on your page, but it will also help improve your SEO. According to a KISSmetrics article, 40 percent of people abandon a website that takes more than 3 seconds to load. If that’s not enough for you, the same article revealed that a 1 second delay in page response could result in a 7 percent reduction in conversions.
Plugins such as iJoomla Speed Check will help tell you how fast each of your pages is loading. It’s free and will tell you based on each individual page, so it’s a good plugin to have to make sure things are running smoothly and evenly.
Once again, it’s important to remember that many SEO best practices for WordPress are the same for Joomla. In addition to the tips above that are similar, you still want to create a blog and start blogging quality content, you still want to conduct keyword research, internal and external linking/ link building still matters, and you still want to utilize Google and Bing tools and resources.
In the end, whether or not Joomla or WordPress make it easier to optimize for SEO is still not as important as creating useful, relevant, and engaging content for readers. This is what will help you rank in the search engines more so than what CMS system you use (or the HTML website you might be creating on your own). Content is, and always will be, your key to success.
Do you have any tips for optimizing a Joomla website? Any thoughts on Joomla vs. WordPress in general? Let us know your story and your thoughts in the comments below.
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