Being able to predict marketing trends can help make sure that you’re ready for anything and that you’re staying competitive with others in your industry, so it’s important to keep up with the news and see if you can anticipate any changes coming from Google or from your industry. If you’re not the best when it comes to predictions, however, don’t sweat it. Experts spend a lot of time determining some of the trends we’ll see in the New Year so you don’t have to bother.

HubSpot published a great infographic from Microsoft and Column Five to help you get ahead of the trends we’ll most likely see come our way in 2016. This past year was full of changes as we saw a rise in wearable technology, more personalized marketing, new local data, and more. Check out the infographic below and let us know what you think in the comments section below. Are you ready for 2016 and all the changes we’ll see?

Microsoft-2016-Marketing-Trends Watch for These 3 Marketing Trends in 2016 [Infographic]