Understanding SEO Browser Extension Terminology

Whether you’re a blogger or a blog owner, installing a browser extension is a great way to improve your work. It only takes a few minutes to download, and it offers you a great deal of information about a website right there on your search engine results page. A few of the ways a browser extension works for those in the blogging community includes:

  • You can see if the blog is reputable in the eyes of Google by looing at domain authority and page authority.
  • You can see page elements, attributes, and link data associated with the site.
  • It helps blog owners analyze their own website as well as the competition. You can see how many inbound and external links are found within a site to help gauge where your site could improve.
  • You can analyze a website for general purposes, such as surfing the web. If you have a question about something, it helps to know you’re finding your information from a trusted source. Although not every great website has great metrics, it doesn’t hurt to have that knowledge.

It’s clear that there is quite a bit of information that you can gain from using an extension, but the trick, of course, is understanding what it all means.

SEO Browser Choices and Setup Options

If you haven’t heard of a browser extension before or have no idea how to get started, have no fear.  Browser extensions don’t mean you have to download something fancy or setup an account of any kind. All you need to do is Google “SEO browser extension for Chrome” (or whatever browser you’re using) and you will have tons of options for extensions. You click on the first or second link, hit “Add to Chrome” and you’re done!

There are hundreds of browser extensions out there for all different browsers (Firefox, Google Chrome, Internet Explorer, Safari, etc.), so it can be overwhelming to know which extension is right for you. Our advice is to try out a few of the extensions before settling on one. You can read more about some of the best SEO browser extensions out there in one of our past posts.

Probably the most popular SEO browser extension today is the Moz SEO Browser Extension, called MozBar, available to Chrome and Firefox users. Below is a screenshot of this extension on a Google SERP:


As you can see, a small icon will show up in the top right hand corner of your browser. This will never leave unless you click your Moz “M” on the right and side of the screen, and you can re-click it anytime you want information about a particular site or if you want to compare information across all the sites you would see on a Google SERP. Below is a screenshot of what it will look like when you click the icon on a particular page, in this case The New York Times:


Terminology You Will Find on an SEO Browser Extension

Unfortunately, understanding all of the terminology on an SEO extension can be confusing if you’re just getting started with SEO. Below walks you through the terminology found on the Moz SEO extension. In general, all SEO extensions on all browsers will have all three of these different options. In other words, even if MozBar isn’t for you, you’ll surely see all of these common terms on the extension you choose:

  • Page Authority. This tells you how likely it is that the particular page will rank well in a search. A great site will have a high number, and this also means that it’s harder to compete against this page because their links are so beneficial. You will see a number 1 through 100.
  • Domain Authority. This alerts you to the strength of the domain as a whole. In general, this is calculated by the age, popularity, and size of the website. The number is again 1 through 100 and the number of inbound links to the domain does factor into this number (why guest blogging can be so beneficial!). The higher the domain authority, the faster that domain will be indexed when a new page is published.
  • Link Analysis. If you click “link analysis” when on a Google SERP, you can see the total number of links that that company has acquired. As a blog owner or competitor, the list of links might give you a good idea regarding where to guest post or try to earn links of your own. Below is a screenshot of the page you will see when you hit “link analysis” for The New York Times:


MozBar has quite a few more advanced features that you can use to your benefit, but the above terminology is what you will find on most SEO extensions and what the average blog and blog owner will be using most often.

Do you use an SEO browser extension? Which extension have you found to work best for you?

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