Many companies spend countless hours researching SEO tips, but it’s always content, content, content. The truth is that you can, and should, also be optimizing your videos for search engines to help make sure that this hard work isn’t going unnoticed. Videos work much like content when it comes to SEO—you want to help your videos rank well on a search engine so that you can increase the traffic (and hopefully convert that traffic) that comes to your site.
According to a Forrester Research study, videos are 53 times more likely to generate a first-page ranking than traditional content. In other words, video SEO can make a difference.
Video SEO Tips and Tricks
A website can either post a video on YouTube or post a video on the actual website (or both). In both situations, optimization is key. You can learn more about the specifics to optimizing a video on YouTube here, but below lists some easy ways to optimize a video for search engines no matter where the video lies:
- Utilize Keywords – You always want to make sure that you are using keywords in all aspects of your video: title, tags, URL, and text. Although many people don’t realize it, videos are a type of content and there is always an opportunity to include keywords in this content. This will help Google identify the subject of the video right away because Google can “see” the content, but not the video.
- Focus on Linking – Once again, this tactic is exactly the same as if you were trying to optimize content. It is important that you generate backlinks to this video and link internally to this video. You can do this by discussing the video in a guest post or promoting the video via social media in the hopes of obtaining backlinks.
- Keep It Short – Most blogs focus on content that is both short and broken up into easy to digest sections. Believe it or not, this same mentality works for video. Make sure that your videos are no longer than 5 minutes and that they have different sections so that readers can see a pattern. This type of optimization is a bit more for users as opposed to search engines, but it will work in your favor (and the transcript that you should absolutely include!).
- Include Video in Sitemaps – Sitemaps are one way for search engines to know what pages on your site need to be indexed (such as Google Webmaster Tools). Although it is possible for a page where the video exists to be indexed, you can actually make sure that the video gets indexed all on its own. You can visit the Google Webmaster Tools to learn more about how to make that happen if you are unsure.
- Share You Video – You will want to try and share your website wherever possible. If your video is currently resided on your website only, put the video on YouTube. You can also use video sharing services such as TubeMogul to help spread the word about your video. And finally last, but not least, social media is always a great way to gain some extra exposure.
Most businesses are surprised to learn just how easy it is to optimize a video for search engines. If you have a basic understanding of content optimization, you will likely be able to optimize your video and see results.