January 9, 2012
Understanding the basics of SEO is great, but it means nothing if you cannot transfer your knowledge onto the page. In other words, it is not enough to simply know how SEO works. As with most professions, it is application that matters.
If you need a little bit of help keeping track of all the optimization you’ve done on a page, don’t sweat it. Through my own experience, I have discovered that SEO plugins are extremely helpful. They will ensure that someone will optimize an article or a webpage in the best way possible without forgetting anything. If you want to make sure that your staff is on the same page when it comes to On-Page SEO efforts or need a little bit of extra help yourself, installing an SEO plugin is a great idea.
What is an SEO Plugin Anyway?
For those who are unfamiliar, SEO plugins usually add an extra section to the admin view of WordPress. They will walk someone through the steps of SEO, and then actually rate whether or not SEO was done successfully. For example, if the user’s keyword was “workers compensation insurance” it will prompt the author to put that keyword in the first paragraph, the start of the title, and the last paragraph. Most services will even tell a user how many times “workers compensation insurance” is found in the text and whether or not it should be seen more or less. If not, a low percentage will show up on the screen until the problems are fixed. Consider the example of an SEO plugin below:
Once you’re ready to install a plugin, it’s time to decide which one. There are several different SEO plugins to choose from, so it’s important to take a look at the features they offer and decide which will be most beneficial to your new employees. Below is a review of three popular SEO plugins:
Confused about SEO? Let a Plugin Help You
1. SEO Yoast – This is my favorite SEO plugin because it incorporates a little bit of everything. The plugin is free and works great for OnPage optimization. It offers a feature that will configure meta keywords, meta keyword templates, title tag templates, and breadcrumb optimization. Most importantly, this plugin is easy to use and easy to understand. Once a user fills in their SEO information under a “general” tab, they can click a “page analysis” tab that will tell them exactly what they should fix for the best SEO. Below is an example of SEO by Yoast:
2. SEO Smartlinks – This plugin can automatically link keywords and phrases in the posts with other tags on the website. It works great for internal linking and is a way for users to get suggestions about what to link and where to link it. The plugin is also free, so no need to break out the pocketbook. Below is a screenshot showing a SEO Smarklinks plugin:
3. All in One SEO Plugin – This is also one of the easier plugins to use for those looking for a little bit of help. It offers many of the same features as Yoast, but includes the option to add a custom HTML to the head tag and works well with Google Analytics support. However, there are several features this plugin lacks in comparison to Yoast. Nonetheless, it still walks a user through the steps of SEO, so it could work for a company looking for something simple and basic. It is also free of cost. Consider the screenshot below:
Since so many SEO plugins are free and easy to setup, it may be a good idea to try a few different ones to see what works best for your needs. You ultimately want a plugin to make sure that you aren’t missing anything that could improve your On-Page SEO.
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