October 7, 2015
Choosing keywords, trying to think like your target audience, monitoring data and trends in the industry, building out pages, and guest posting all over the web (to name a few) can be a daunting task; especially when you might not see results for months. SEO is an extremely important part of any business, but it certainly has its challenges. You want to grab that number one spot on Google, but you have to work for it. Unfortunately, many companies are finding that their other business commitments get ignored because SEO is such a large undertaking. In a sense, SEO takes over. Fortunately, there are things you can do to help keep SEO organized.
If you find yourself buried in SEO facts and practices, you’re definitely not alone. Although SEO does take time and effort, it doesn’t have to be stressful or overtake other aspects of your company. Consider a few of the things you can do to help keep your SEO simple and under control from this point forward:
It sounds obvious, but many businesses have not gone as far as to hire an SEO director to take care of all SEO and content matters. This is definitely a full-time job, and knowing that you have someone on staff helping get your pages ranked should put your mind at ease. Many people understand just how much work goes into SEO; so finding an SEO expert will likely be easier than you think. Not only will you have someone helping you out with the workload, but you’ll also have someone who is an expert and can help you actually do things right. This should help your efforts grow in efficiency; thus improving your chances of success.
Your next option is to hire an agency to help you with the work. They will do the same work as an in-house expert except you may have a team working on your website and they won’t be right there next to you in the office. Visit this article to learn more about what’s right for you.
Once you’ve figured out which keywords you want to target, you’ll want to make sure you don’t have too many on your plate. How many keywords you target should completely depend on the amount of time you have, the number of webpages you have, and the size of your company. Remember, if you think you only have time to really focus on two or three keywords, then that’s enough! Don’t stress out about hitting every single keyword you think might be able to rank high on a Google search page. Focus on the webpages that will offer the highest return on investment (ROI), and pick your keywords from there. In general, you will probably get a similar result if you targeted a few good, quality keywords vs. a bunch of just “okay” keywords. The only difference—a lot less stress.
One of the most time consuming things about SEO is trying to generate links back to your company website. While quality content helps, it can sometimes be difficult for people to see because it is not ranked. For this reason, many companies turn to guest posting. This is one of the quickest and easiest ways to improve your SEO efforts, so consider hiring a freelance writer to simply guest post for your company. Freelance writers are considered independent contractors, so you will not have to go through the process of hiring someone on full time. In the end, this should help save you a lot of time. Remember, however, that you should be writing to help improve your brand’s visibility and reputation—not just to earn links.
Extra: In addition to turning to freelance to hire a writer, you may also want to consider doing so for designers and developers. There is a big market online of people ready to help, so this is perfect for individual projects if you’re not ready to hire someone full-time.
Do not underestimate the power of the SEO tools out there on the web. They are not only there to help you grow your strategy, but they are huge time savers. This can refer to tools like the Google Tag Manager, which come from Google, or third-party tools like SEMRush. Which tools you should be using and for what reasons is a big topic, so check out this article to learn more. Ultimately, what you want to keep in mind when thinking about saving time and stress is to look for a tool that will get rid of busy work. Automation can be a good thing if it’s focused on the right aspects of your business.
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